Pooja's Homestyle Cooking

About Pooja's Homestyle Cooking

Pooja Sharma is the creator behind the YouTube channel Pooja's Homestyle Cooking, a digital destination focused on traditional and accessible Indian culinary techniques. With a content library comprising 991 published videos, the channel emphasizes the simplification of complex recipes, utilizing ingredients that are readily available to the home cook. The channel’s editorial focus is strictly centered on the food and drink category, positioning itself as a resource for viewers seeking to replicate authentic Indian flavors within a domestic kitchen environment.

Since its inception, the channel has accumulated a total of 549,586,179 views, indicating a high volume of recurring engagement with its long-form video content. Sharma’s approach is characterized by a pedagogical intent, aiming to provide viewers with actionable skills that can be shared within their own social circles. The channel serves as a centralized hub for her instructional content, maintaining a consistent thematic focus on homestyle preparation methods. By prioritizing ease of execution without compromising on the complexity of the final dish, the channel has established a specific niche within the broader food-content ecosystem. As of the most recent data, the channel maintains a subscriber base of 523,000, reflecting a significant reach within the Indian cooking vertical. The creator manages all professional inquiries through a dedicated contact channel, maintaining a direct line for potential collaborations and brand partnerships.

Pooja's Homestyle Cooking's estimated sponsorship rates

The estimated market rate for a video integration on Pooja's Homestyle Cooking ranges from $823 to $1,329, with a typical valuation of $1,013 per placement. These figures are derived from an algorithmic assessment of the channel’s macro-tier audience status and its specific positioning within the food and drink vertical. Several factors influence this pricing structure, most notably the channel’s substantial subscriber count of 523,000 and its historical performance, which includes over 549 million total views.

In the food and drink niche, CPM (cost per mille) rates typically fluctuate based on the geographic location of the audience and the production quality of the content. For this channel, the niche CPM band is calculated between $13 and $21, with an anchor point of $16. Because the channel produces high-volume, instructional content, the pricing reflects the potential for sustained viewership over time rather than just immediate, short-term spikes. While current average views for the last 30 days are not available, the pricing model accounts for the channel’s established authority in the Indian cooking space. Advertisers targeting this creator are generally paying for access to a large, engaged demographic interested in home culinary arts. For a detailed breakdown of the variables used to determine these figures, including how platform-specific multipliers and audience sentiment are weighted, refer to our methodology page.

Who should partner with Pooja's Homestyle Cooking?

The audience for Pooja's Homestyle Cooking is primarily composed of individuals interested in home-based culinary education, specifically within the Indian cuisine sector. As a macro-tier creator, Sharma attracts a demographic that values practical, ingredient-focused instructional content. This audience profile is highly relevant to brands in the consumer packaged goods (CPG) sector, kitchen appliance manufacturers, and meal-kit delivery services that cater to the Indian market.

When compared to peer creators in the food and drink category, such as Kuya Kurt (524,000 subscribers) and JAPANESE COOKING CHANNEL (512,000 subscribers), Pooja's Homestyle Cooking occupies a similar scale of influence. Other relevant peers include 먹방 Paig ASMR (534,000 subscribers) and KULINER icip Rasa (543,000 subscribers), all of whom operate within the same subscriber bracket. Unlike channels that focus on competitive eating or high-end professional gastronomy, the audience here is specifically seeking replicable, homestyle recipes. This creates a high-intent environment for brands looking to integrate products into the cooking process itself. The Lifestyle Tales! (489,000 subscribers) serves as another comparable benchmark for audience size and engagement potential. The consistent output of nearly 1,000 videos suggests a loyal viewership that returns to the channel for reliable, repeatable cooking instructions, making the audience particularly receptive to brands that provide utility or convenience in the kitchen.

Pooja's Homestyle Cooking's growth and performance

The growth trajectory for Pooja's Homestyle Cooking is currently tracked through a snapshot system. As of the most recent data point on October 4, 2026, the channel held a subscriber count of 523,000. Our tracking system first recorded the channel on this same date, October 4, 2026, also at 523,000 subscribers. Consequently, the observed span is 1 day, with a delta of 0 subscribers during this specific window. Because the tracking duration is limited to this snapshot, we do not yet have a longitudinal view-count history or a detailed month-over-month growth percentage to report. Future updates will provide a more granular look at the channel’s velocity as additional data points are collected over time. This initial snapshot serves as the baseline for all future performance analysis and growth monitoring for this creator profile.

How our pricing estimate works for Pooja's Homestyle Cooking

The pricing estimates and performance metrics provided for Pooja's Homestyle Cooking are generated using a proprietary algorithmic model designed for the creator economy. This model calculates valuation by synthesizing several key variables, including the creator's total subscriber count, the specific niche CPM band associated with the food and drink category, and platform-specific multipliers that account for engagement formats. For this profile, the calculation utilizes a subscriber-fallback method with a low confidence interval due to the absence of recent 30-day average view data.

Our methodology aims to provide a standardized, data-driven assessment that allows for fair comparisons across different creators and niches. By applying an anchor CPM of $16, we normalize the value of the creator's audience against broader market trends. For a comprehensive explanation of how we weight subscriber counts, historical view data, and category-specific advertising demand to arrive at these dollar ranges, please refer to our full methodology page.