Polovni automobili

About Polovni automobili

Polovni automobili is the official YouTube channel of polovniautomobili.com, Serbia's largest domestic marketplace for buying and selling used and new vehicles, work machinery, agricultural equipment, and vehicle and machinery parts. The channel operates as the video extension of a classified-listings platform that has been part of the Infostud group of utility websites since September 2008.

The channel publishes automotive content including market advice, industry news, research reports, and current developments in the used and new vehicle sector. With 694 videos published and 64,680,359 total views, the channel serves as both a promotional vehicle for the parent marketplace and an independent source of automotive information for Serbian-language audiences.

The creator maintains 127,000 subscribers and operates within the mid-tier audience classification for the automotive category. The channel's content strategy reflects the dual function of a commercial marketplace with editorial credibility—combining classified-ad promotion with consumer-focused guidance on vehicle purchasing, maintenance, and market trends.

Polovni automobili's estimated sponsorship rates

Estimated sponsorship rates for Polovni automobili range from $274 to $686 per integrated YouTube video, with a typical rate of $457. This estimate is based on the channel's 127,000 subscriber count and the niche cost-per-thousand-impressions (CPM) typical of the automotive category in the Serbian market.

The mid-tier rate positioning reflects several factors: subscriber count places the channel near peers like 車の維持・節約ch (128,000 subs) and CAR CHANNEL (120,000 subs), which operate in comparable automotive niches. Geographic location in Serbia and the Eastern European market influences CPM relative to Western European or North American automotive channels. The automotive category itself commands moderate CPM rates—higher than general-interest content but lower than finance or technology verticals.

Content format (integrated sponsorships within existing video content) and audience composition (automotive enthusiasts, used-vehicle buyers, and marketplace users) also factor into the rate structure. Brands in automotive retail, vehicle financing, parts distribution, and related services typically represent the primary advertiser pool. The estimate uses algorithmic calibration based on subscriber metrics; see the methodology page for the full pricing formula.

Who should partner with Polovni automobili?

Polovni automobili reaches automotive enthusiasts, used-vehicle buyers, commercial fleet operators, and agricultural machinery users primarily in Serbia and other Serbian-language markets. The audience composition reflects both the marketplace function of the parent site and the informational role of the YouTube channel.

Primary brand categories aligned with this audience include used-vehicle retailers, automotive financing platforms, vehicle insurance providers, parts suppliers, agricultural equipment dealers, and automotive service providers. The channel's content on market trends, purchasing advice, and vehicle maintenance appeals to consumers in the research and decision-making phase of vehicle acquisition.

With 127,000 subscribers, the channel occupies the mid-tier segment of the automotive YouTube ecosystem, comparable in scale to peers including CAR CHANNEL (120,000 subs) and 車の維持・節約ch (128,000 subs). The Serbian geographic focus and domestic marketplace positioning differentiate the channel from broader international automotive channels. The audience tier suggests sufficient reach for regional and category-specific brands, though scale is more limited than larger automotive channels in Western markets. The 64,680,359 total views accumulated across 694 videos indicates consistent engagement over the channel's operational history.

Polovni automobili's growth and performance

Snapshot data for Polovni automobili covers a single tracking point as of May 12, 2026, at 127,000 subscribers with no measurable change recorded over the one-day span. Long-term growth history and recent momentum metrics are not yet available in the tracking database. Average view counts for the last 30 days are also not currently captured. To assess subscriber growth trends, upload velocity, and audience engagement patterns, additional historical snapshots across a longer time period would be required.

How our pricing estimate works for Polovni automobili

The estimated sponsorship rate of $274–$686 (typical: $457) is calculated algorithmically using the channel's subscriber count, the niche cost-per-thousand-impressions (CPM) for the automotive category, and format-specific multipliers for YouTube integrated sponsorships. The estimate is calibrated against zero community data points (direct rate reports from brand partnerships), meaning it relies entirely on structural metrics rather than observed market transactions.

The mid-tier audience classification is assigned based on subscriber count relative to the broader creator economy distribution. For a detailed explanation of the CPM assumptions, platform and format multipliers, and the full pricing formula, see the /methodology page. All figures are algorithmic estimates and should be treated as indicative ranges rather than guaranteed rates. Actual sponsorship fees depend on negotiated terms, audience demographics, engagement metrics, and brand-specific requirements.