Phyu Home Cooking

About Phyu Home Cooking

Phyu Home Cooking, operating under the handle @phyuhomecooking on YouTube, is a creator within the food and drink category based in Thailand. The channel focuses on providing accessible, simplified home-cooking recipes designed to accommodate viewers seeking efficient, time-saving culinary solutions. The content strategy is specifically tailored to two primary segments: individuals with a pre-existing passion for cooking and beginners who are in the early stages of developing their culinary skills. With a total of 306 videos published to date, the channel has accumulated 41,346,887 total views. The creator emphasizes the practicality of these recipes, ensuring that the techniques shared are straightforward enough for daily preparation. By focusing on home-style dishes, the channel maintains a consistent thematic approach that prioritizes ease of execution without sacrificing the quality of the final output. The channel currently maintains a subscriber base of 496,000, positioning it as a mid-tier creator within the global food content ecosystem. While the primary language of the channel is not explicitly categorized, the instructional nature of the video content allows for visual-heavy demonstrations that transcend language barriers, making the recipes applicable to a broad audience interested in home-style cooking techniques.

Phyu Home Cooking's estimated sponsorship rates

The estimated cost for a video integration on the Phyu Home Cooking channel ranges from $1,199 to $1,937, with a typical market valuation of $1,476 per placement. These figures are derived from a niche CPM band of $13 to $21, anchored at $16, which reflects the current advertising demand within the food and drink sector. Several factors influence this pricing structure, most notably the creator's mid-tier audience status and the specific engagement patterns associated with long-form cooking tutorials. Because the channel focuses on evergreen instructional content, the value of an integrated placement is tied to the long-term searchability of the videos, which often continue to accrue views well after the initial publication date. The rate is further adjusted based on the creator's total subscriber count of 496,000 and the historical performance of the channel's 306-video library. Compared to peers in the food niche, the pricing reflects the channel's ability to reach a dedicated audience interested in domestic culinary tasks. Advertisers looking to engage with this demographic are paying for the creator's established authority in home-style cooking and the high intent of viewers who are actively seeking out recipe instructions. For a detailed breakdown of how these specific figures are calculated, please refer to our methodology page.

Who should partner with Phyu Home Cooking?

The audience for Phyu Home Cooking is primarily comprised of individuals interested in home-based culinary education, time-efficient meal preparation, and domestic lifestyle content. Given the channel's focus on simplified, accessible recipes, the demographic likely skews toward home cooks, busy professionals, and beginners seeking foundational cooking knowledge. This audience profile aligns closely with other mid-tier creators in the food and drink space, such as The Lifestyle Tales! (489,000 subscribers) and Ngọc Mai Vlog (475,000 subscribers). The content is well-suited for brand categories including kitchenware, small home appliances, grocery delivery services, and pantry staple brands. Because the channel serves both experienced cooks looking for new ideas and novices learning basic techniques, it offers a dual-purpose reach for advertisers. The audience's engagement is driven by the practical utility of the videos, which creates a high-trust environment for product placements. When compared to creators like Pooja's Homestyle Cooking (523,000 subscribers) or JAPANESE COOKING CHANNEL (512,000 subscribers), Phyu Home Cooking occupies a similar space in the market, appealing to viewers who prioritize the 'home-cooked' aesthetic. Brands targeting this segment can expect an audience that is actively looking to replicate the recipes shown, providing a natural entry point for kitchen-related products and services that facilitate the cooking process.

Phyu Home Cooking's growth and performance

As of the most recent data snapshot on October 4, 2026, Phyu Home Cooking maintains a total subscriber count of 496,000. Our tracking system initiated monitoring for this channel on October 4, 2026, at which time the subscriber count was also 496,000. Consequently, the observed growth over the recorded one-day span is 0 subscribers. We do not yet have a longitudinal view-count history or a 30-day average view metric for this channel, which limits our ability to analyze short-term velocity or recent viral trends. Future snapshots will provide the necessary data points to calculate subscriber growth rates, video publication frequency, and audience retention trends over extended periods. At this stage, the channel's growth is characterized by its established base of 496,000 subscribers and a stable library of 306 videos, representing a consistent presence in the food and drink category.

How our pricing estimate works for Phyu Home Cooking

The pricing estimates provided for Phyu Home Cooking are generated using a proprietary algorithm that evaluates several key performance indicators. The calculation incorporates the creator's total subscriber count, the specific niche CPM band associated with the food and drink category, and platform-specific multipliers for video integration formats. Because we do not yet have granular 30-day view-count history for this specific channel, the estimate utilizes a subscriber-based fallback model to project potential reach, which carries a lower confidence interval than our standard view-based projections. This algorithmic approach ensures that valuations remain consistent across the InfluencerUnion database, allowing for objective comparisons between creators of similar audience tiers. For a comprehensive explanation of the variables, weighting, and data sources used to arrive at these figures, please consult our methodology page.