PHD - Phương Hữu Dưỡng

About PHD

PHD - Phương Hữu Dưỡng is a prominent Vietnamese content creator operating primarily within the entertainment category on YouTube. With a total subscriber count of 9,910,000 and a cumulative view count of 5,705,227,035 across 1,416 published videos, the channel maintains a significant presence in the Southeast Asian digital media landscape. The creator focuses on high-production-value entertainment content, often centered around large-scale challenges, survival experiments, and experimental engineering projects. Notable content milestones include the execution of a nationwide hide-and-seek challenge involving aircraft, survival series ranging from 10 to 11 days in isolated environments, and the construction of large-scale infrastructure such as custom-built water slides. The channel’s operational model includes a membership program, specifically the 'Cấp Sắt' tier, which offers subscribers opportunities to participate in random selection processes for future video challenges. As a creator, Phương Hữu Dưỡng differentiates his output through high-stakes, resource-intensive vlog formats that distinguish his channel from standard commentary or lifestyle-based entertainment. The channel is frequently cited for holding records in the Vietnamese market for high-view-count entertainment vlogs and maintaining one of the most consistent publishing volumes within the top-tier entertainment niche. His content strategy relies on long-form, narrative-driven storytelling that emphasizes physical endurance and creative problem-solving, appealing to a broad demographic interested in spectacle and high-effort production.

PHD's estimated sponsorship rates

The estimated market value for a sponsored video integration on the PHD - Phương Hữu Dưỡng channel ranges from $16,181 to $28,766, with a typical valuation of $21,574. These figures are derived from an algorithmic assessment based on an average view count of 1,797,869 per video and a niche CPM band of $9 to $16. Several factors contribute to this pricing structure compared to peers in the entertainment sector. First, the channel’s 'mega' audience tier status provides a significant reach advantage, allowing for high-impact brand awareness campaigns. Second, the nature of the content—which involves complex logistics and high-budget production—necessitates a premium valuation, as the creator’s audience demonstrates high engagement with long-form, high-effort content. The CPM is anchored at $12, reflecting the competitive nature of the Vietnamese entertainment market and the creator’s ability to sustain high viewership over extended video durations. Unlike creators who rely on shorter, lower-production formats, the investment required for the channel’s survival and challenge-based videos justifies a higher cost-per-view ratio. Advertisers targeting this channel are typically paying for the creator’s proven ability to maintain audience retention throughout extended video lengths, a metric that directly influences the algorithmic pricing model. Detailed information regarding the specific variables used to calculate these figures can be found on our methodology page.

Who should partner with PHD?

The audience for PHD - Phương Hữu Dưỡng is characterized by a high degree of engagement with large-scale entertainment and challenge-based content. Given the creator’s focus on survival, engineering, and travel-based vlogging, the demographic is primarily composed of viewers interested in high-production entertainment. This audience profile aligns with viewers who frequently consume content from other global entertainment entities such as Prime Video (9,790,000 subscribers) and MoreSidemen (9,760,000 subscribers). The audience’s preference for long-form, narrative-driven videos makes them a prime target for brands involved in consumer electronics, outdoor gear, travel services, and mobile gaming. Because the channel’s content often features physical challenges and technical construction, there is a natural synergy with brands that emphasize durability, innovation, and adventure. The audience is geographically concentrated in Vietnam, providing a localized advantage for brands looking to penetrate the Vietnamese market through a creator with significant cultural influence. Compared to channels like Got Talent España or LastWeekTonight, which operate on different formats, the audience of PHD - Phương Hữu Dưỡng is specifically conditioned to expect high-stakes, original content, which results in a loyal viewership that follows the creator across various experimental series. This loyalty is further reinforced by the channel’s membership program, which incentivizes active participation and community integration, creating a stable base of recurring viewers who are highly responsive to brand integrations that feel authentic to the channel’s established aesthetic.

PHD's growth and performance

The growth trajectory for PHD - Phương Hữu Dưỡng is characterized by consistent, incremental gains in subscriber acquisition. Between July 29, 2026, and October 3, 2026, the channel grew from 9,850,000 subscribers to 9,910,000 subscribers. This represents a net increase of 60,000 subscribers over a 66-day period. This steady growth rate indicates a mature channel that maintains a strong hold on its existing audience while continuing to attract new viewers through its established content library. The data reflects a stable expansion phase, typical of mega-tier creators who have already achieved significant market penetration. While we do not yet have historical view-count data spanning the entirety of the channel's history, the current 66-day snapshot confirms that the channel remains in a positive growth trend. The volume of new subscribers suggests that the creator’s content remains relevant to the current YouTube algorithm and continues to reach new segments of the Vietnamese entertainment market without experiencing the volatility often associated with smaller, emerging channels.

How our pricing estimate works for PHD

The valuation and audience metrics presented for PHD - Phương Hữu Dưỡng are generated through our proprietary algorithmic model. This model calculates the estimated market value of a sponsored integration by multiplying the creator's average view count (1,797,869) by the specific niche CPM band ($9–$16). The 'mega' audience tier classification is determined by the channel's total subscriber count of 9,910,000. Our system applies platform-specific and format-specific multipliers to account for the unique characteristics of YouTube entertainment content, such as video length, engagement rates, and historical performance consistency. The growth data is derived from direct snapshots taken from the platform at the specified intervals, ensuring accuracy in the delta calculations. For a comprehensive breakdown of the variables, weighting, and the specific formula used to determine these estimates, please refer to our methodology page.