Pepa Silveira

About Pepa Silveira

Pepa Silveira, the digital presence of economist Pedro Paulo Silveira, operates a YouTube channel dedicated to the dissemination of economic theory and financial literacy. Based in Brazil, the channel serves as a repository for educational content focused on macroeconomics and personal finance. With a total of 1,790 videos published, the creator maintains a high-volume output strategy, prioritizing consistent technical analysis over episodic or highly produced entertainment formats. The channel functions as a personal educational platform where Silveira applies his professional background in economics to explain complex market dynamics for a Portuguese-speaking audience. Unlike channels that pivot between lifestyle and finance, Pepa Silveira maintains a singular focus on the mechanics of the financial system, positioning the channel as a resource for viewers seeking academic-leaning commentary on current economic events. The content library is extensive, reflecting a long-term commitment to building a database of financial knowledge. By focusing on the intersection of professional economic analysis and accessible digital education, the channel occupies a specific niche within the Brazilian creator economy, catering to an audience interested in the fundamental principles of finance rather than speculative trading trends. The channel's longevity is evidenced by the high volume of content produced, which serves to establish authority within the finance category on YouTube.

Pepa Silveira's estimated sponsorship rates

The estimated market value for a sponsored video integration on the Pepa Silveira channel ranges from $31 to $52, with a typical valuation of $38 per placement. These figures are derived from a niche CPM band of $45 to $75, anchored at $55, which reflects the high-intent nature of the finance category. Financial content typically commands higher premiums than general entertainment or lifestyle categories due to the direct correlation between the content and high-value consumer actions, such as investment decisions or banking service adoption. The pricing for this channel is influenced by the creator's specific audience tier, categorized as a nano-influencer. While the subscriber count of 24,400 provides a baseline for reach, the pricing model heavily weights the average view count of 692, which serves as the primary metric for calculating potential brand exposure. Factors pushing this rate toward the higher end of the spectrum include the creator's professional background as an economist, which enhances the perceived credibility of the content, and the high engagement potential inherent in educational finance material. Because the channel produces a high volume of videos, there is consistent inventory for potential brand partners, though the lower average view count per video relative to the total subscriber base keeps the valuation within the nano-influencer bracket. Advertisers should note that these estimates are algorithmic and fluctuate based on real-time performance data.

Who should partner with Pepa Silveira?

The audience for Pepa Silveira consists of individuals interested in economic education, financial planning, and market analysis within the Brazilian market. Given the channel's focus on professional economic commentary, the viewer demographic likely skews toward those seeking to improve their financial literacy or gain a deeper understanding of macroeconomic conditions. The content is well-suited for brand categories such as fintech applications, online brokerages, investment platforms, and personal-finance education services. These brands benefit from the educational context of the channel, which provides a natural environment for explaining financial products or services. When compared to peer creators in the finance niche, such as Investing with Harsh & Apoorva, 주식4번타자-진도진, and Investing Club, Pepa Silveira shares a similar subscriber scale—all hovering near the 24,000 to 24,500 range. This indicates a competitive landscape where creators with similar reach are vying for the attention of a finance-focused demographic. Other peers like Mario Pisani Filho and 에릭의 거장연구소 further illustrate the global nature of this niche, where creators provide localized financial education. For advertisers, the audience represents a segment that is likely to be receptive to long-form, analytical content. While we don't yet have granular demographic data or view-count history for the last 30 days to profile specific age or income brackets, the primary category of finance inherently suggests an audience with an interest in fiscal responsibility and wealth management.

Pepa Silveira's growth and performance

Pepa Silveira has demonstrated steady growth over the most recent tracking period. Between July 22, 2026, and September 21, 2026, the channel grew from 24,400 subscribers to its current standing, representing a net gain of 1,600 subscribers over a 61-day span. This indicates a consistent acquisition rate of approximately 26 new subscribers per day. This snapshot history provides a clear view of the channel's current trajectory within the finance niche. While this 61-day window offers a reliable look at short-term momentum, it represents the extent of the currently available tracking data. Consequently, longitudinal analysis of the channel's growth since its inception is not yet available, and we cannot currently assess long-term historical growth trends or the impact of specific historical content cycles on subscriber acquisition. The current data confirms that the channel is actively expanding its reach within its target demographic.

How our pricing estimate works for Pepa Silveira

The valuation and performance metrics presented for Pepa Silveira are generated through an algorithmic assessment of the creator's channel data. The pricing estimates are calculated using a formula that incorporates the subscriber count, the specific niche CPM (Cost Per Mille) band associated with the finance category, and platform-specific multipliers for YouTube video integrations. The 'typical' rate is determined by applying the anchor CPM to the channel's average view count, ensuring the valuation is grounded in actual reach rather than vanity metrics. We utilize a high-confidence model for these estimates, though they remain subject to change based on the creator's evolving performance data. For a comprehensive breakdown of the variables, weighting, and mathematical models used to arrive at these figures, please refer to our /methodology page. This approach ensures that all creator profiles are evaluated using a consistent, data-driven framework that accounts for the nuances of different content categories and audience tiers.