Peanut Butter

About Peanut Butter

Peanut Butter is a lifestyle and education creator based in Thailand with 1,170,000 subscribers on YouTube. The channel focuses on creative lifestyle techniques applicable to daily life, learning, and work contexts. Content spans productivity strategies, product recommendations (stationery, iPad accessories, applications), and lifestyle optimization tips designed for practical real-world use. The creator has published 546 videos, accumulating 148,047,829 total views across the channel's history. The channel's dual focus on education and lifestyle positions it within a broader category of creators addressing both personal development and aesthetic, functional living. The Thai-language content serves a regional audience interested in accessible lifestyle improvement and creative productivity solutions.

Peanut Butter's estimated sponsorship rates

Peanut Butter's estimated sponsorship rate for integrated YouTube video placements ranges from $1,095 to $2,738, with a typical rate of $1,825. This pricing reflects the creator's high audience tier classification, driven primarily by the 1,170,000 subscriber base. The rate estimate is algorithmic, based on subscriber count adjusted for niche CPM factors and platform-specific multipliers; it has not yet been calibrated against direct community pricing data. Creators in the same lifestyle niche with comparable subscriber counts—such as NMT Vlog (1,170,000 subs), Barvina Vlog (1,160,000 subs), and Xe Ôm Vlog (1,150,000 subs)—typically occupy similar pricing bands. Geographic location (Thailand) and content category (lifestyle and education) influence the niche CPM applied to the estimate. Actual rates may vary based on campaign specifics, content format, exclusivity terms, and advertiser requirements. For detailed methodology underlying this estimate, see the /methodology page.

Who should partner with Peanut Butter?

Peanut Butter's 1,170,000 subscribers are primarily interested in lifestyle optimization, productivity techniques, and consumer product recommendations. The audience engages with content spanning educational strategies, workspace and study setup, stationery and tech accessories (iPad, applications), and daily-life enhancement. This audience composition aligns with brand categories including productivity software, educational platforms, consumer electronics accessories, stationery and office supplies, lifestyle apps, and personal organization tools. The Thai-language focus and regional context suggest an audience concentrated in Southeast Asia, with particular strength in Thailand. The channel's emphasis on practical, implementable lifestyle advice and curated product recommendations indicates an audience demographic likely skewing toward students, young professionals, and individuals interested in aesthetic and functional life optimization. Peer creators with overlapping audience profiles include NMT Vlog and Barvina Vlog, both operating in the same subscriber range and lifestyle category, suggesting a competitive but distinct audience segment within the broader Thai creator ecosystem.

Peanut Butter's growth and performance

Peanut Butter's subscriber count stands at 1,170,000 as of the latest tracking snapshot on May 11, 2026. The available growth data spans only one day, with no change recorded between the first tracked date (May 11, 2026) and the latest snapshot (May 11, 2026). This single-day window is insufficient to establish meaningful growth trends or velocity. Historical view data and longer-term subscriber trajectory are not yet available in the tracking record. To assess sustained growth patterns, engagement acceleration, or seasonal fluctuations, extended snapshot history would be required.

How our pricing estimate works for Peanut Butter

The estimated sponsorship rate is calculated algorithmically using subscriber count as the primary input, adjusted by niche CPM multipliers specific to the lifestyle and education categories, and platform/format multipliers for YouTube integrated video placements. The estimate has not yet been calibrated against direct creator-reported pricing or brand-negotiated rates (zero community data points currently inform this calculation). The resulting range—$1,095 to $2,738, with a typical estimate of $1,825—reflects the mathematical output of this model applied to Peanut Butter's 1,170,000 subscriber base. Actual sponsorship rates depend on variables beyond the algorithm, including campaign scope, content exclusivity, audience geography, and brand requirements. For a complete explanation of the estimation methodology, inputs, and limitations, visit the /methodology page.