아이치

About 아이치

아이치 (@overwatchesports) is a South Korean content creator primarily focused on the gaming sector, with a specific emphasis on the title Overwatch. Operating on YouTube, the creator has established a long-term presence in the gaming community, evidenced by a substantial library of 2,333 published videos. The channel’s content strategy is centered on gameplay highlights and commentary, reflecting the creator's stated interest in the competitive mechanics and entertainment value of the Overwatch franchise. With a total lifetime view count of 145,494,916, the channel maintains a consistent output schedule, positioning itself as a reliable source of content for fans of the genre. The creator manages professional operations through Onside Company, utilizing a dedicated business email for inquiries and a centralized link-in-bio service for community engagement. Additionally, the channel maintains a physical infrastructure for fan interaction, including a designated mailing address in Goyang-si, Gyeonggi-do, for fan gifts. By focusing on a singular, high-engagement gaming title, 아이치 has cultivated a specific niche identity that distinguishes the channel from broader, variety-based gaming creators. The channel's longevity and high video volume suggest a commitment to iterative content production, prioritizing volume and consistency to maintain visibility within the competitive gaming landscape on YouTube.

아이치's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the 아이치 channel ranges from $600 to $975, with a typical valuation of $750. These figures are derived from an algorithmic assessment of the channel’s performance metrics, specifically accounting for an average view count of 74,977 per video and a niche-specific CPM band of $8 to $13. Several factors contribute to this pricing structure. First, the channel’s high volume of historical content (2,333 videos) and significant lifetime views (145,494,916) provide a stable baseline for reach, which reduces risk for potential brand partners. Second, the gaming niche—specifically competitive shooters like Overwatch—often commands a premium due to the high engagement levels of the target demographic. As a micro-tier creator with 81,700 subscribers, the channel offers a balance between niche authority and accessible pricing. Unlike larger macro-influencers, the pricing for 아이치 is heavily influenced by the high confidence level in the average view-count data, which ensures that sponsors are paying for realized impressions rather than speculative reach. The pricing reflects the current market demand for gaming-focused content in the South Korean region, where competitive gaming culture remains a primary driver of digital ad spend. For a detailed breakdown of the variables used to calculate these figures, please refer to our /methodology page.

Who should partner with 아이치?

The audience for 아이치 is primarily composed of gaming enthusiasts with a strong affinity for competitive shooter titles, specifically Overwatch. Given the channel's focus, the audience is likely comprised of individuals interested in gameplay mechanics, professional esports strategies, and high-level character performance. This demographic is highly valuable for brands operating within the gaming hardware, peripheral, and software sectors. Potential brand categories that align with this audience include gaming laptop manufacturers, mechanical keyboard and mouse producers, and digital distribution platforms. Furthermore, the audience’s engagement with a long-standing channel suggests a loyal viewership that is receptive to long-term brand integrations. When compared to peer creators in the gaming space, such as のかすのFPSゲーム実況部屋 (84,300 subscribers) and حمو للالعاب - Hamo for games (76,100 subscribers), 아이치 occupies a similar tier of influence. The audience profile is consistent with other creators in this cohort, such as Haeyoday (86,800 subscribers) and كتاب الالعاب - Games Book (88,100 subscribers), who also cater to dedicated gaming communities. These viewers typically demonstrate high retention rates, as they return to the channel for recurring updates and gameplay commentary. Because the channel is based in South Korea, the audience is geographically concentrated, providing an advantage for brands looking to target the domestic Korean gaming market with localized, language-specific messaging.

아이치's growth and performance

The growth trajectory for 아이치 is currently tracked via a snapshot methodology. As of the most recent data point on August 8, 2026, the channel reached a total of 81,700 subscribers. Our tracking system initiated monitoring on August 8, 2026, at which time the subscriber count was recorded at 80,000. Over the observed one-day period, the channel exhibited a delta of 0 subscribers. While this snapshot represents a limited window of observation, the channel’s extensive library of 2,333 videos indicates a mature growth phase. In the context of the gaming niche, where subscriber counts often fluctuate based on the popularity of specific game updates or meta shifts, a stable subscriber base is indicative of a core, recurring audience. We do not yet have comprehensive month-over-month view-count history or long-term subscriber velocity data to determine the channel's current growth rate, but the existing data confirms a stable, established presence within the platform's gaming ecosystem.

How our pricing estimate works for 아이치

The pricing and audience estimates provided for 아이치 are generated through a proprietary algorithmic model designed to standardize influencer valuation across the creator economy. This model calculates the value of a sponsored video integration by multiplying the channel’s average view count (74,977) by a niche-specific CPM (Cost Per Mille) band, which for this gaming-focused channel is set between $8 and $13. The algorithm also incorporates platform-specific multipliers that account for the engagement dynamics of YouTube, such as video format, audience retention, and the historical performance of the creator's content. We utilize a confidence-based weighting system to ensure that channels with more consistent data—such as those with high video volume—receive more accurate valuations. This data-driven approach removes subjective bias and ensures that pricing reflects actual market performance rather than inflated vanity metrics. For a comprehensive explanation of the formulas, data sources, and variables used in these calculations, please visit our /methodology page.