Charli xcx

About Charli xcx

Charli xcx operates the official YouTube channel for the British artist and producer, with 4,070,000 subscribers and over 2.4 billion total views across 329 published videos. The channel serves as the primary digital hub for her music releases, visual content, and creative projects. Charli xcx has established herself as a multifaceted creative force in contemporary music—working as a singer, songwriter, documentary filmmaker, radio host, and record label operator. Her artistic trajectory spans both underground and mainstream spheres, marked by critical recognition for experimental production and genre-blending work. Her discography includes the studio albums True Romance, SUCKER, Charli, how i'm feeling now, and CRAS, each representing distinct phases in her sonic evolution. The channel reflects her position as an artist who has consistently prioritized artistic direction alongside commercial success, maintaining creative autonomy while achieving widespread recognition. Her influence extends beyond music production into broader cultural commentary and entrepreneurial ventures within the music industry.

Charli xcx's estimated sponsorship rates

Charli xcx's estimated rates for integrated YouTube video sponsorships range from $3,810 (low) to $9,524 (high), with a typical rate of $6,349. This pricing reflects her classification as a high-tier creator, driven primarily by her 4,070,000 subscriber base and the music category's typical CPM structure on YouTube. Music creators generally command competitive rates relative to other entertainment categories, though CPM varies significantly based on audience geography, engagement patterns, and advertiser demand. Charli xcx's rates position her competitively within the music niche alongside peers such as NMIXX (4,370,000 subscribers) and ILLIT (4,110,000 subscribers), who operate at comparable audience scales. The estimate is algorithmic and does not account for negotiated premiums that may apply for exclusive partnerships, longer-term deals, or campaigns aligned with her brand positioning. Actual rates depend on campaign scope, deliverables, and direct negotiation. For detailed information on how these estimates are calculated, refer to the methodology page.

Who should partner with Charli xcx?

Charli xcx's audience of 4,070,000 subscribers aligns with the music category on YouTube, where listeners typically engage with music videos, behind-the-scenes content, live performances, and artist commentary. The channel's 2.4 billion total views indicate sustained audience interest across her catalog spanning multiple years and creative eras. Music-focused brands—including streaming platforms, audio equipment manufacturers, music production software, concert promotion services, and music education platforms—represent primary partnership opportunities. Secondary opportunities exist within fashion and lifestyle categories, given the visual and cultural dimensions of her artistic identity and the crossover appeal of music artists to these sectors. Comparable creators in the music space include NMIXX (4,370,000 subscribers) and The Rolling Stones (3,620,000 subscribers), representing different generational and stylistic segments within the broader music audience. The channel's content mix of official releases, visual albums, and documentary work attracts both casual listeners and dedicated fans, creating varied engagement contexts for brand integration. Audience demographics and geographic distribution data are not yet available in our database.

Charli xcx's growth and performance

Charli xcx's subscriber count was first tracked on 2026-05-11 at 4,070,000 subscribers, with the latest snapshot also recorded on 2026-05-11 at the same figure. The tracking span of one day provides insufficient data to assess growth trajectory or momentum. Average view counts for the last 30 days are not yet available. Longer-term growth analysis requires additional snapshot data over weeks or months to establish meaningful patterns in subscriber acquisition and audience engagement trends.

How our pricing estimate works for Charli xcx

The algorithmic price estimate is calculated using subscriber count, niche-specific CPM (cost per thousand impressions) for the music category, and YouTube platform and format multipliers. The estimate does not incorporate community-submitted rate data, as none has been collected for this creator. For a detailed explanation of the CPM model, tier classifications, and adjustment factors, visit the /methodology page. All estimates represent typical integrated video sponsorship rates and may not reflect actual negotiated deals, which often vary based on campaign specifics, exclusivity terms, and creator-brand alignment.