ОК: Обзор Капчука

About ОК

ОК: Обзор Капчука, operating under the handle @obzor-ok on YouTube, is a technology-focused creator based in Belarus. The channel specializes in gadget reviews, covering a broad spectrum of consumer electronics. Content frequently features unboxings and detailed examinations of smartphones, smartwatches, headphones, and tablets from major brands such as Apple, Xiaomi, Huawei, Honor, Samsung, Redmi, and Prestigio. The creator also reviews products sourced from e-commerce platforms including AliExpress, Wildberries, and Ozon. With 451 videos published, the channel has accumulated a total of 13,382,035 views. The content is primarily delivered in an unknown language, catering to an audience interested in technology reviews and product insights, particularly within the Belarusian market. The channel's bio explicitly mentions its focus on tech reviews in Belarus and Minsk, indicating a regional specialization within the broader technology niche.

ОК's estimated sponsorship rates

The estimated rate for an integrated video on the ОК: Обзор Капчука YouTube channel ranges from $129 to $323, with a typical rate projected at $215. This pricing places the creator in the 'low' audience tier, reflecting their current subscriber count of 24,600. The primary category of 'tech' generally commands a competitive CPM due to the high purchasing intent and demographic profile of technology enthusiasts. Factors influencing this rate include the creator's engagement metrics, the specific format of the integration (e.g., dedicated review vs. brief mention), and the overall production quality of the content. While the channel's subscriber count is a key determinant, its substantial total view count of 13,382,035 across 451 videos suggests a history of content that resonates with its audience, potentially offering value beyond a simple subscriber-based calculation. For a comprehensive understanding of how these rates are derived, including the specific multipliers for platform and format, readers are directed to the /methodology page.

Who should partner with ОК?

ОК: Обзор Капчука's audience consists primarily of individuals interested in consumer electronics and technology reviews, with a stated geographic focus on Belarus. The content's emphasis on unboxings and detailed examinations of products from brands like Apple, Xiaomi, and Samsung suggests an audience keen on informed purchasing decisions for gadgets. Specific brand categories that would align well with this audience include smartphone manufacturers, wearable tech companies, consumer electronics retailers, and e-commerce platforms. The channel's reviews of products from AliExpress, Wildberries, and Ozon further indicate an audience that actively shops for electronics online. While the primary language is not specified, the channel's self-description in Russian suggests a significant portion of its viewership may be Russian-speaking. In the broader tech niche, creators like Китай Обзор ТВ (@kitaj_obzor_tv) and Indian Programmer (@indianprogrammer0001) also cater to audiences interested in product reviews, though their specific geographic or linguistic focuses may differ. The engagement with diverse product categories, from high-end smartphones to budget-friendly gadgets, indicates a broad appeal within the tech-savvy demographic.

ОК's growth and performance

ОК: Обзор Капчука's subscriber growth data currently spans a limited period. The channel was first tracked on 2026-05-11 with 24,600 subscribers. The latest snapshot, taken on the same date, shows a consistent subscriber count of 24,600. This provides a snapshot of the channel's size at the point of initial tracking, but does not yet offer historical growth trends over an extended period. The available data indicates a stable subscriber count over a one-day span, with a delta of +0 subscribers. We do not yet have average view data for the last 30 days, which would provide additional insight into recent content performance and audience engagement. As more historical data becomes available, a more comprehensive analysis of subscriber and view growth patterns will be possible.

How our pricing estimate works for ОК

The estimated pricing for ОК: Обзор Капчука is generated through an algorithmic model that considers several key factors. This includes the creator's subscriber count, the typical Cost Per Mille (CPM) for the 'tech' niche, and specific multipliers applied based on the platform (YouTube) and the content format (integrated video). The current estimate is based on a metric-driven approach, with a calibration of 0 community data points, meaning the model relies solely on its internal calculations without external market validation from similar creator collaborations. The 'low' audience tier classification is directly tied to the current subscriber count. For a detailed breakdown of the formulas, data inputs, and multiplier adjustments used in this estimation process, including how niche-specific CPMs and platform dynamics influence the final rate, please refer to our comprehensive methodology page at /methodology.