Felipe Guimarães | Investidor Global

About Notorius Investimentos

Notorius Investimentos, operated by CNPI-certified analyst Felipe Guimarães, is a YouTube channel dedicated to the intersection of Brazilian and international financial markets. With 480 videos published, the channel serves as a digital extension of Notorius Wealth, an advisory firm focused on global asset allocation. Unlike platforms that treat offshore investing as a secondary consideration, the content produced by Guimarães positions international exposure as a foundational element of long-term wealth preservation and growth. The editorial focus centers on strategic asset management, moving beyond speculative stock picking to emphasize systematic investment methodologies. Guimarães utilizes his professional credentials to provide technical analysis and structural guidance for investors seeking to diversify their portfolios outside of the Brazilian market. The channel maintains a consistent focus on the mechanics of global diversification, targeting an audience interested in the practical application of macroeconomic theory within a personal finance framework. By prioritizing structural strategy over short-term market trends, the creator establishes a niche position within the Brazilian financial education landscape, catering to a demographic that values institutional-grade analysis delivered in a direct, educational format. The channel's archive of 480 videos reflects a sustained commitment to covering the complexities of cross-border capital allocation, providing a comprehensive resource for viewers navigating the transition from domestic-only portfolios to global investment strategies.

Notorius Investimentos's estimated sponsorship rates

The estimated market rate for a video integration on the Notorius Investimentos YouTube channel ranges from $11 to $19, with a typical valuation of $14 per placement. These figures are derived from an algorithmic assessment of the channel's current reach and the specific financial services niche, which commands a higher-than-average cost-per-mille (CPM). The valuation is heavily influenced by the creator's audience tier, currently classified as nano, and the specific engagement metrics associated with his subscriber base of 16,200. Because the channel operates within the finance sector—a high-value category for advertisers—the pricing reflects the premium nature of the audience, which consists of individuals actively seeking financial advisory and investment tools. Factors pushing this rate toward the higher end of the spectrum include the high-intent nature of the viewers and the professional authority provided by the creator’s CNPI certification. Conversely, the rate is constrained by the current average view count used in our modeling, which remains modest relative to mass-market entertainment channels. While the niche CPM band for finance typically fluctuates between $45 and $75, the final creator-specific rate is adjusted to account for the specific volume of historical views and the current subscriber growth velocity. For a detailed breakdown of how these variables interact to produce these specific dollar ranges, please refer to our methodology page.

Who should partner with Notorius Investimentos?

The audience for Notorius Investimentos is primarily composed of Brazilian investors seeking to transition from domestic-centric portfolios to global asset allocation. Given the channel’s focus on international markets and wealth management, the viewer demographic is likely to overlap with users interested in fintech applications, online brokerage services, and personal-finance education platforms. This audience segment is characterized by a higher level of financial literacy and a long-term investment horizon, as evidenced by the channel's emphasis on structural strategy rather than day trading. When compared to peer creators in the finance niche, such as Prof. Elisson de Andrade (@canalfinancas) and Junior Trader (@juniortrader), both of whom also maintain a subscriber base of approximately 16,200, Notorius Investimentos occupies a distinct sub-niche. While peers may focus on general personal finance or specific trading styles, the Notorius audience is specifically curated for those interested in the complexities of offshore capital. This audience is highly attractive to B2B and B2C financial service providers, including international banking platforms, investment software developers, and tax-planning services for expatriates or global investors. The alignment between the content’s professional tone and the audience's intent creates a high-conversion environment for brands operating within the financial services ecosystem. We do not yet have granular demographic data regarding the specific age or geographic distribution of the viewers, but the content language and subject matter strongly indicate a primary concentration within the Brazilian professional class.

Notorius Investimentos's growth and performance

The growth trajectory for Notorius Investimentos has been tracked over a 58-day period between July 25, 2026, and September 21, 2026. During this timeframe, the channel grew from 16,100 subscribers to 16,200, representing a net increase of 100 subscribers. This reflects a steady, incremental growth pattern consistent with a niche, educational finance channel rather than a high-velocity entertainment account. The channel has reached a total of 958,217 views across its 480 published videos, indicating a deep library of content that continues to provide value over time. While the subscriber delta is modest, the high number of videos relative to the subscriber count suggests a high volume of evergreen content that serves as a long-term acquisition funnel. We do not yet have a comprehensive view-count history or daily growth velocity metrics beyond this specific snapshot, which limits our ability to project long-term subscriber acceleration at this time.

How our pricing estimate works for Notorius Investimentos

The pricing estimates provided for Notorius Investimentos are generated through a proprietary algorithmic model designed to standardize creator valuation across the InfluencerUnion database. This model calculates the potential value of a video integration by multiplying the creator's subscriber count and historical average view count by a niche-specific CPM (cost-per-mille) band. For this channel, we have applied a finance-sector CPM band of $45–$75, anchored at $55, to reflect the high commercial value of the financial services audience. These figures are further adjusted using platform-specific and format-specific multipliers to account for the unique engagement dynamics of YouTube. Our confidence in the view-count basis for this estimate is high, though it is important to note that these figures represent an algorithmic projection rather than a guaranteed market transaction price. For a full explanation of the variables used in our calculations, including how we weight subscriber growth versus historical view performance, please visit our methodology page.