Nino's Home

About Nino's Home

Nino's Home is a prominent YouTube channel operating within the food and beverage category. Managed by a creator who identifies as a non-professional home cook, the channel focuses on accessible recipe content. The creator explicitly states that their content is inspired by existing culinary traditions found across the internet, emphasizing personal modifications to suit individual tastes rather than original recipe development. The channel’s stated objective is to provide clear, easy-to-follow instructional content that enables viewers to replicate various dishes at home.

With a total of 142 videos published, the channel has amassed a significant following of 7,690,000 subscribers and a cumulative view count of 910,478,885. The content style is characterized by a focus on simplicity and communication, prioritizing the viewer's ability to successfully execute recipes over professional culinary techniques. While the channel is based in Japan, the content is designed for a broad, international audience interested in home-style cooking. The creator maintains a modest public persona, positioning themselves as a hobbyist rather than a professional chef, which aligns with the channel’s approachable and instructional format. The channel serves as a primary hub for the creator's video output, consistently delivering content that bridges the gap between complex professional cooking and home-based preparation.

Nino's Home's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the Nino's Home YouTube channel ranges from $3,399 to $5,491, with a typical valuation of $4,183. These figures are determined by an algorithmic assessment of the channel's reach, engagement potential, and the prevailing cost-per-mille (CPM) standards within the food and beverage sector. The channel is categorized within a niche CPM band of $13–$21, with an anchor value of $16 applied to the calculation. This pricing reflects the channel's 'mega' audience tier status, which is defined by its substantial subscriber base of 7,690,000.

Several factors influence these rate estimates. The primary driver is the channel's massive subscriber count, which provides a high baseline for potential reach. Because the channel operates in the competitive food and drink niche, the CPM is influenced by the high volume of advertiser interest in culinary content, which often commands premium rates due to its evergreen nature and high brand-safety profile. The rate calculation currently utilizes a view-basis of 261,460, which serves as a fallback metric due to the unavailability of recent 30-day average view data. As the channel continues to produce content, fluctuations in actual viewership and engagement will directly impact these valuation ranges. For a detailed explanation of the variables and formulas used to derive these figures, please refer to our methodology page.

Who should partner with Nino's Home?

The audience for Nino's Home consists of a global demographic interested in home cooking, recipe tutorials, and culinary entertainment. Given the channel's focus on accessible, non-professional cooking, the viewer base likely overlaps with segments interested in kitchenware, grocery retail, meal-kit delivery services, and food-related lifestyle products. The channel's content, which emphasizes ease of preparation, attracts viewers who are actively seeking practical solutions for daily meal planning.

When analyzed alongside peer creators in the food and beverage space, such as Bristi Home Kitchen (7,700,000 subscribers) and Hobby Makan (7,280,000 subscribers), it is evident that Nino's Home occupies a similar position in the 'mega' influencer tier. The audience composition of these channels often includes individuals who value high-production-value, visual-centric cooking demonstrations. Other comparable creators in this category include Kənd Həyatı (8,510,000 subscribers), Nick's Kitchen (6,250,000 subscribers), and 푸메Fume (6,060,000 subscribers). These channels collectively demonstrate a high demand for content that simplifies the cooking process, suggesting that the audience for Nino's Home is likely composed of home cooks, students, and individuals looking for efficient, visually engaging culinary inspiration. The channel's reach is broad, transcending specific regional boundaries, and is well-suited for brands looking to achieve high-volume visibility within the food-enthusiast demographic.

Nino's Home's growth and performance

The growth data for Nino's Home is based on a snapshot taken on October 4, 2026. As of this date, the channel reached a total of 7,690,000 subscribers. Because the tracking period for this specific data point covers only a single day, the delta for this period is recorded as +0 subscribers. Consequently, we do not yet have a longitudinal view-count history or a multi-month growth trajectory to analyze. The current data provides a static representation of the channel's standing at the time of the initial tracking. Future updates will be necessary to establish a trend line regarding subscriber acquisition rates and the velocity of content consumption. At this stage, the channel maintains a stable, high-volume audience, reflecting its established presence within the platform's food and drink ecosystem.

How our pricing estimate works for Nino's Home

The valuation and audience tier classifications provided for Nino's Home are generated through a standardized algorithmic process. Our model calculates the estimated market rate for sponsored content by multiplying the creator's subscriber count by the specific niche CPM band and applying platform-specific and format-specific multipliers. For this profile, we utilized a niche CPM band of $13–$21, with an anchor value of $16, to determine the low, typical, and high rate estimates.

In instances where recent 30-day average view data is unavailable, our algorithm employs a fallback mechanism based on subscriber count to estimate potential reach. This methodology ensures that even in the absence of granular real-time performance data, creators are assigned a valuation that reflects their relative standing within their specific category. For a comprehensive breakdown of the variables, data sources, and mathematical formulas used to derive these figures, please visit our methodology page.