Nex Carlos

About Nex Carlos

Nex Carlos is a food and travel content creator based in Indonesia with 5.24 million YouTube subscribers. His channel focuses on culinary exploration across Indonesia, documented through a series titled "Makan Keliling Indonesia" (Eating Around Indonesia). The channel has accumulated 1.69 billion total views across 957 published videos, reflecting consistent output in the food-travel genre.

The creator's content strategy centers on regional Indonesian cuisine discovery, positioning the channel as a resource for viewers interested in local food culture and travel destinations within Indonesia. The bio tagline "Makan Cuy" (roughly "Let's Eat") signals the casual, food-focused tone of the channel.

Nex Carlos operates within a competitive segment of Asian food content creators. The channel's subscriber base places it in the high-tier category for the food and drink niche, comparable to established peers in the region. With nearly 1.7 billion cumulative views, the channel demonstrates sustained audience engagement over its publishing history.

Nex Carlos's estimated sponsorship rates

Nex Carlos commands a typical integrated video rate of $10,061, with a low estimate of $6,036 and a high estimate of $15,091 for YouTube-integrated sponsorships. This pricing reflects the creator's high-tier audience classification within the food and drink category.

The rate structure is driven primarily by subscriber count—5.24 million subscribers position the channel competitively within Asian food content. Secondary factors include niche CPM dynamics; food and travel content typically commands moderate-to-strong CPM rates depending on audience geography and advertiser demand. The Indonesian market and regional focus may influence CPM relative to English-language or Western-focused food creators, though the large subscriber base offsets geographic CPM variation.

For context, comparable peers in the food niche—such as Hobby Makan (7.28 million subscribers) and 푸메Fume (6.01 million subscribers)—operate in similar rate brackets, though exact pricing varies by engagement metrics, audience demographics, and individual negotiation. The estimate assumes standard YouTube pre-roll or mid-roll integration; other formats (dedicated segments, product placement) may command different rates. Refer to our methodology page for the full pricing algorithm.

Who should partner with Nex Carlos?

Nex Carlos's audience is concentrated in Southeast Asia, with a primary focus on Indonesian viewers interested in food culture and regional travel. The channel's content strategy—centered on Indonesian culinary exploration—attracts viewers seeking authentic local food recommendations and travel inspiration within Indonesia.

Brand categories well-suited to this audience include food and beverage tourism platforms, regional restaurant guides, travel booking services, food delivery applications, kitchen equipment and cookware brands, and culinary education platforms. Indonesian and Southeast Asian food brands, hospitality services, and travel-related e-commerce also align with audience interests.

The 5.24 million subscriber base reflects sustained interest in long-form food content with a geographic anchor. Compared to peers like Bà Tân Vlog (4.58 million subscribers) and 까니짱 (5.01 million subscribers), Nex Carlos occupies a similar audience tier within the regional food content space. The 1.69 billion total views indicate consistent viewership across the channel's 957-video catalog, suggesting an audience accustomed to regular content consumption and likely receptive to integrated brand partnerships within food, travel, and lifestyle categories.

Nex Carlos's growth and performance

We have only a single snapshot of subscriber data, recorded on 2026-05-11 at 5.24 million subscribers. No growth trajectory is available at this time. To assess subscriber growth rate, engagement trends, or audience momentum, we would need historical data spanning multiple weeks or months. Average view counts for the last 30 days are also not yet available. As additional snapshots are collected, growth patterns and audience velocity will become visible in future updates.

How our pricing estimate works for Nex Carlos

The algorithmic price estimate is calculated using subscriber count, niche CPM benchmarks for food and drink content, and platform/format multipliers specific to YouTube integrated video placements. The formula applies a CPM range derived from historical advertiser rates in the food category, adjusted for audience geography and creator tier. This estimate does not incorporate direct rate-card data from the creator; it represents a market-derived benchmark based on comparable creators and historical campaign data.

The estimate is calibrated against zero community data points (direct rate submissions or brand reports), meaning it relies entirely on algorithmic inference. As more creators in this niche submit verified rates, calibration accuracy will improve. For a detailed explanation of the pricing methodology, CPM assumptions, and tier classifications, see our /methodology page.