Okayu Ch. 猫又おかゆ

About Okayu Ch. 猫又おかゆ

Okayu Ch. (猫又おかゆ) is a virtual YouTuber affiliated with Hololive, a major Japanese VTuber agency. Based in Japan, the channel operates primarily in Japanese and focuses on gaming content with entertainment elements. As of May 2026, the channel has accumulated 717,829,828 total views across 1,765 published videos, establishing a substantial presence in the VTuber and gaming creator ecosystem.

The creator maintains an active membership program offering exclusive perks including monthly smartphone wallpapers, member badges, custom emojis, and members-only streams featuring ASMR content and character voice readings. The channel leverages multiple revenue streams through merchandise partnerships, including LINE sticker packs and official Hololive Pro shop items such as birthday-commemorative voice collections.

Community engagement is facilitated through organized hashtags: #生おかゆ for live broadcast content, #おに切り for clip compilations, and #おにぎりゃー as the official fan community name. The creator maintains supplementary social presence on Twitter across two accounts (@nekomataokayu and @MO_OKAYU_GU), extending reach and direct audience interaction beyond the primary YouTube platform.

Okayu Ch. 猫又おかゆ's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video content range from $1,519 (low) to $3,798 (high), with a typical rate of $2,532 per video placement. This pricing reflects the creator's high-tier audience classification and positions the channel competitively within the gaming creator category.

Rate drivers for this creator include a subscriber base of 2,110,000, which matches or exceeds comparable gaming creators such as KRAFTON INDIA ESPORTS (2,110,000 subs) and Jacob (2,100,000 subs). The VTuber niche commands distinct CPM dynamics relative to traditional gaming content, influenced by audience geography (Japan-based), language (Japanese), and the parasocial engagement model characteristic of virtual talent. Japanese-market gaming and entertainment content typically sustains higher advertiser demand in specific verticals including gaming hardware, mobile games, and entertainment services.

The creator's membership program and merchandise ecosystem suggest additional monetization capacity beyond standard sponsorship rates. Brands seeking integrated placements should expect pricing within the stated range, with variation depending on content format, exclusivity terms, and campaign scope. Detailed rate methodology and adjustment factors are available on the /methodology page.

Who should partner with Okayu Ch. 猫又おかゆ?

The channel reaches 2,110,000 subscribers, predominantly Japanese-speaking viewers with demonstrated interest in gaming and entertainment content. The VTuber format attracts audiences characterized by high engagement rates and strong parasocial connection to the virtual talent, resulting in sustained viewership and community participation.

Brand categories well-suited to this audience include gaming platforms and titles, mobile gaming applications, gaming hardware and peripherals, anime and manga streaming services, and Japanese entertainment properties. The membership program structure and merchandise sales indicate strong audience affinity for exclusive digital goods and collectibles, suggesting receptivity to brands in the digital collectibles, gaming merchandise, and entertainment subscription spaces.

Comparable creators in the gaming niche include AwitaDos (2,120,000 subs) and Dunia Budi (2,130,000 subs), which share similar subscriber scale and audience tier classification. The VTuber segment within gaming demonstrates distinct demographic and psychographic characteristics compared to traditional gaming streamers, with audiences skewing toward anime and Japanese pop culture consumption patterns. Brands targeting Japanese youth and young-adult demographics with entertainment or gaming products will find this audience segment particularly relevant.

Okayu Ch. 猫又おかゆ's growth and performance

Snapshot data spans a single day (May 11, 2026), with the channel holding 2,110,000 subscribers at both the first tracked and latest recorded points. This limited observation window does not provide sufficient data to assess growth trajectory, seasonality, or momentum. Average view counts for the preceding 30 days are not yet available in the tracking database. Longer-term growth analysis will require additional snapshot intervals across multiple months to establish meaningful trend data and volatility patterns.

How our pricing estimate works for Okayu Ch. 猫又おかゆ

The estimated rate range ($1,519–$3,798, typical $2,532) is calculated algorithmically based on subscriber count, niche-specific CPM benchmarks, platform multipliers, and content format factors. The estimate does not incorporate community-reported deal data, as zero data points are currently available for this creator. The high-tier audience classification reflects the creator's subscriber scale relative to gaming-category peers and the VTuber niche's demonstrated advertiser demand. For detailed explanation of CPM assumptions, platform adjustments, and the full calculation methodology, see the /methodology page.