NCT

About NCT

NCT is a South Korean music creator operating the @nctsmtown YouTube channel, which has accumulated 6,430,000 subscribers and 1,723,850,923 total views across 2,004 published videos. The channel functions as a primary distribution hub for NCT content, including music releases, performance videos, and related material. The creator's bio references TAEYONG's solo project WYLD, scheduled for release on May 18, 2026, suggesting the channel serves both group and member-specific promotional purposes. The channel's scale and content focus position it within the upper tier of music creators on YouTube. With over 1.7 billion cumulative views, the channel demonstrates sustained audience engagement over its operational history. The multilingual nature of the fanbase and the channel's Korean origin reflect the global reach of the music content distributed through this platform.

NCT's estimated sponsorship rates

NCT's estimated sponsorship rate for integrated YouTube video content ranges from $6,018 (low) to $15,046 (high), with a typical rate of $10,031. This pricing reflects the creator's high audience tier classification and the 6,430,000 subscriber base. The estimate is algorithmic, derived from subscriber count combined with niche-specific CPM multipliers and platform format adjustments; see the /methodology page for the full calculation model. Music category creators typically command rates influenced by geographic audience composition, viewer demographics, and brand-affinity patterns within the music and entertainment verticals. NCT's rate positioning aligns with comparable peers in the music niche—Poll Production (7,020,000 subs), SPEED RECORDS BHOJPURI (7,060,000 subs), and Amr Diab (7,340,000 subs)—though exact peer rates are not disclosed here. The creator's substantial view count (1.7+ billion) and consistent upload cadence support premium positioning within the music category. Actual rates may vary based on campaign scope, exclusivity terms, and brand fit.

Who should partner with NCT?

NCT's audience comprises 6,430,000 subscribers with a cumulative view history exceeding 1.7 billion, indicating a large and engaged fanbase. The channel's music-focused content attracts viewers interested in K-pop, artist releases, performances, and music video content. Based on the channel's positioning and peer comparison, the audience likely includes music enthusiasts, entertainment consumers, and fans of the NCT franchise and its member projects. Brands targeting music and entertainment verticals—including music streaming platforms, consumer electronics, fashion and apparel, beauty and cosmetics, and lifestyle products—align with this audience composition. The creator's reference to member-specific projects (TAEYONG's WYLD album) suggests the audience encompasses both group fans and individual artist supporters, creating opportunities for targeted campaigns around album releases and artist promotions. Geographic reach extends beyond South Korea given the global nature of K-pop fandom, though the channel operates primarily in Korean. Comparable creators in the music category, such as Harmonize (5,730,000 subs) and عصام صاصا (5,700,000 subs), serve similarly large music-focused audiences, though with different regional and genre compositions.

NCT's growth and performance

Snapshot data is limited to a single tracking point on May 12, 2026, at which the channel held 6,430,000 subscribers. No growth delta is available, as the first tracked date and latest snapshot are identical, spanning only 1 day with zero subscriber change. Average view counts for the last 30 days are not yet available in the dataset. To assess meaningful growth trends, longer historical tracking data would be required. Interested parties should monitor future snapshots to establish growth velocity and engagement patterns.

How our pricing estimate works for NCT

The estimated rate range ($6,018–$15,046, typical $10,031) is calculated algorithmically using the creator's subscriber count (6,430,000) multiplied by niche-specific CPM (cost per thousand views) benchmarks for the music category, adjusted for YouTube platform and video integration format multipliers. The estimate is based on metric estimation with zero community data points, meaning it reflects model calibration rather than direct brand-deal reporting. For a detailed explanation of the CPM derivation, tier classification, and adjustment factors, see the /methodology page. This estimate represents a typical integrated sponsorship placement and may not reflect all possible deal structures, exclusivity arrangements, or campaign-specific variables.