NBA Brasil

About NBA Brasil

NBA Brasil operates as the official YouTube channel for the National Basketball Association in Brazil, serving as a key digital hub for basketball content in the region. The channel provides daily recaps of previous night's games through its 'Rodada NBA' segment during the season. It also features live game broadcasts every Monday, complemented by 'Crunchtime' for key highlights. Additionally, 'Na Estrada' offers behind-the-scenes access to NBA franchises every Wednesday, aiming to keep its audience informed on all league developments. With 1,580,000 subscribers and a total of 462,477,524 views across 7,745 published videos, NBA Brasil is a significant content producer within the global sports media landscape, specifically targeting the Brazilian market. The channel's content strategy focuses on delivering timely game coverage, live events, and exclusive behind-the-scenes narratives, catering to a dedicated fanbase interested in professional basketball.

NBA Brasil's estimated sponsorship rates

The estimated rate for an integrated video on the NBA Brasil YouTube channel ranges from $483 to $860, with a typical rate around $645. This pricing is influenced by several factors, including the channel's substantial subscriber base of 1,580,000, which places it in the mega-tier audience category. The sports niche generally commands a CPM band between $9 and $16, with an anchor CPM of $12, reflecting advertiser interest in this demographic. While the channel's high volume of 7,745 videos and over 462 million total views indicates consistent content production and audience engagement, the current rate estimate is based on a fallback view count of 53,720, suggesting a low confidence level in the average view data available at this time. The channel's focus on a specific geographic market (Brazil) and a globally recognized sports league (NBA) may also contribute to its rate structure, appealing to brands looking to reach a passionate and engaged sports audience in Latin America. Fluctuations within this range would depend on specific campaign requirements, integration depth, and exclusivity.

Who should partner with NBA Brasil?

NBA Brasil's audience consists primarily of sports enthusiasts in Brazil, with a strong focus on basketball fans. The channel's content, which includes daily game recaps, live broadcasts, and behind-the-scenes features, caters to viewers seeking comprehensive coverage of the NBA. With 1,580,000 subscribers, the channel reaches a large segment of the Brazilian population interested in professional basketball. Brands in categories such as sports apparel and footwear, streaming services, sports betting platforms, and consumer electronics would find this audience particularly relevant. The channel's content strategy, emphasizing both live action and exclusive insights, cultivates a highly engaged viewership. In comparison to peers like Erling Haaland (@erling), who has 1,590,000 subscribers, NBA Brasil maintains a competitive position in attracting a large sports-focused audience. The channel's consistent output of 7,745 videos further solidifies its role as a primary source for NBA content in the region, attracting a demographic that values timely and in-depth sports reporting.

NBA Brasil's growth and performance

NBA Brasil's subscriber growth data currently shows a stable period. The channel was first tracked on 2026-05-31 with 1,580,000 subscribers. The latest snapshot, also taken on 2026-05-31, reports the same subscriber count. Over this one-day tracking span, the channel experienced a delta of +0 subscribers. We do not yet have historical data spanning a longer period to assess long-term growth trends or average views over the last 30 days. Further data collection will provide a more comprehensive understanding of its audience acquisition patterns and overall channel trajectory.

How our pricing estimate works for NBA Brasil

The estimated pricing for an integrated video on the NBA Brasil YouTube channel, ranging from $483 to $860, is derived from an algorithmic model. This model considers several key factors to generate a data-driven rate. The primary components include the channel's subscriber count, which is a significant indicator of audience reach, multiplied by a niche-specific CPM (Cost Per Mille) rate. The sports category, in which NBA Brasil operates, has an anchor CPM of $12, within a band of $9 to $16. Additionally, platform-specific and content format multipliers are applied to refine the estimate. For NBA Brasil, a fallback view count of 53,720 was used as the basis for the calculation, resulting in a low confidence score for this particular estimate due to the absence of recent average view data. This methodology aims to provide a transparent and consistent approach to influencer rate estimation. For a detailed explanation of the calculation process and the various factors involved, please refer to our comprehensive methodology page at /methodology.