Nani Vlog

About Nani Vlog

Nani Vlog is a Portuguese-language YouTube creator based in Brazil with 191,000 subscribers and 11.46 million total views across 437 published videos. The channel centers on creation as a tool for personal transformation, exploring the intersection of hands-on making—including sewing—with broader themes of autonomy, identity, and consciousness-building. The creator's stated philosophy, "Criar muda pessoas" (Creating changes people), frames the channel as a space for viewers navigating phases of change, growth, or realignment.

Content spans practical construction processes, reflective essays on creative practice, and documented personal learning. Rather than positioning sewing as the primary focus, the channel uses it as one entry point into larger conversations about sustaining oneself through making, building resilience, and strengthening personal identity through daily practice. This positioning appeals to audiences interested in slow creation, intentional living, and the philosophical dimensions of craft—demographics that extend beyond traditional DIY or hobby categories into personal development and lifestyle transformation.

Nani Vlog's estimated sponsorship rates

Nani Vlog's estimated sponsorship rate for integrated YouTube video placements ranges from $229 (low) to $573 (high), with a typical rate of $382. This mid-tier pricing reflects the creator's 191,000-subscriber base and positioning within the art and design category, where niche CPM rates tend to be moderate relative to finance or technology verticals.

The rate estimate is calibrated algorithmically based on subscriber count and category-specific audience value, without yet incorporating direct brand partnership data from this creator's history. Peers in the art_design category with comparable audience sizes—such as Eddy Woodworks (147,000 subs) and AaronCrafting (112,000 subs)—typically command similar ranges, while larger creators in the niche like 아싸리 - 애니메이션 유튜브 (238,000 subs) command higher rates. Geographic location (Brazil) and language (Portuguese) may influence advertiser demand relative to English-language creators of equivalent size. Creators in this category often see stronger engagement from brands in lifestyle, wellness, education, and sustainable goods sectors rather than mass-market consumer products.

Who should partner with Nani Vlog?

Nani Vlog's 191,000 subscribers are concentrated in Portuguese-speaking markets, primarily Brazil, with secondary reach in other Lusophone regions. The audience demographic skews toward adults engaged in intentional personal development, creative practice, and lifestyle design—distinct from mainstream DIY or entertainment audiences.

Brand fit is strongest in categories aligned with the channel's core themes: sustainable fashion and textile brands, craft education platforms, wellness and mindfulness apps, personal development courses, and slow-living lifestyle products. Relevant verticals include artisanal sewing supplies, ethical fashion retailers, meditation and journaling apps, and platforms offering skill-building in creative disciplines. The audience also shows affinity for books and educational content on identity, autonomy, and consciousness—suggesting potential partnerships with publishers, online learning platforms, and coaching services focused on personal transformation.

Compared to peers like maternidade gabi (88,600 subs), which targets a more specific demographic (mothers), Nani Vlog's audience is broader but equally intentional. The channel attracts viewers seeking philosophical depth alongside practical instruction, making it valuable for brands positioning themselves as tools for meaningful change rather than convenience or status.

Nani Vlog's growth and performance

We have only a single snapshot of subscriber data, recorded on 2026-05-11 at 191,000 subscribers, with no prior tracking history to establish growth trajectory. The span between first and latest snapshot is one day, showing zero net change. Average view counts for the last 30 days are not yet available. To assess this creator's growth rate, momentum, and audience engagement trends, additional historical data collection is needed.

How our pricing estimate works for Nani Vlog

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (191,000), the niche CPM typical for the art_design category, and platform/format multipliers for YouTube integrated video placements. The estimate does not incorporate direct brand deal history, as we have zero community data points for this creator. For a detailed explanation of the CPM calibration, category weightings, and platform adjustments applied, see the /methodology page. All figures are estimates and should be treated as reference points rather than guaranteed rates; actual sponsorship fees depend on negotiation, content performance, audience demographics, and brand-specific requirements.