nak

About nak

Renato "nak" Nakano, known professionally as nak, is a veteran professional esports athlete and content creator operating primarily on YouTube under the handle @nakfps. With a career in competitive Counter-Strike dating back to 2001, Nakano has established a legacy within the Brazilian gaming community. His professional background is defined by significant competitive achievements, including two world championship titles, six pan-American championships, and 20 Brazilian national titles. Nakano’s content strategy centers on his deep-rooted expertise in tactical shooters, specifically the Counter-Strike franchise. He maintains a consistent presence by streaming daily across multiple platforms, including YouTube and external streaming services. His channel, which features 455 uploaded videos, serves as a repository for his gameplay, professional insights, and live interactions. As a creator, Nakano bridges the gap between legacy esports talent and modern digital content production, leveraging his historical competitive success to maintain relevance within the gaming ecosystem. His focus remains strictly on the gaming category, providing a specialized environment for viewers interested in high-level tactical gameplay and the history of competitive esports in Brazil. While his primary language is not explicitly categorized, his content is localized for the Brazilian market, reflecting his extensive career in the region's professional gaming circuit.

nak's estimated sponsorship rates

The algorithmic pricing for a single video integration on the @nakfps YouTube channel currently ranges from $281 to $456, with a typical estimated rate of $351. These figures are calculated based on a niche CPM band of $8 to $13, anchored at $10, and utilize an average view count of 35,086 per video. Several factors influence this valuation, primarily the creator's high level of authority within the tactical gaming niche. Unlike generalist gaming creators, Nakano’s status as a multi-time world champion provides a level of credibility that often commands a premium in the esports sector. The pricing reflects the specific audience engagement typical of the Brazilian gaming market, where technical expertise and professional history are highly valued by sponsors. The rate is further adjusted by the platform-specific format multipliers for YouTube integrations, which account for the long-tail discovery potential of video content compared to ephemeral live-streamed segments. While the audience tier is classified as nano, the high view-to-subscriber ratio—supported by a total view count of 20,490,416 across his channel history—suggests a highly active and loyal viewership. Advertisers should note that these estimates are subject to fluctuations based on current market demand for esports-related content and the specific nature of the brand partnership. For a detailed breakdown of how these figures are derived, please refer to our methodology page.

Who should partner with nak?

The audience for @nakfps is primarily composed of individuals interested in competitive gaming, specifically the Counter-Strike ecosystem. Given Nakano’s professional history, his viewership likely skews toward long-term fans of the tactical shooter genre and those following the Brazilian esports scene. The audience tier is classified as nano, yet the channel displays significant historical engagement with over 20 million total views. This suggests a core demographic that values high-level gameplay analysis and the historical context provided by a veteran player. Brand categories that align with this audience include gaming hardware manufacturers (keyboards, mice, and headsets), esports betting platforms, VPN services, and gaming-related software utilities. The audience profile is comparable to other creators in the gaming niche, such as Star Wars Basis Gaming (@starwarsbasisgaming) and MIXWELL WATCH PARTY (@mixwellwp), who similarly cater to specific sub-segments of the gaming community. Other peers in this tier include ช่องที่แมวมันเล่าเกม (@meowgametime), เกมแพง (@gamepanga), and しゅーやんのゲーム実況ch!! (@shuyann). These creators, like Nakano, occupy a space where community trust is built through consistent gameplay and niche-specific expertise. Brands looking to reach this demographic benefit from the high degree of authenticity inherent in a creator who has been active in the professional circuit since 2001, providing a unique entry point for marketing campaigns that prioritize credibility over broad, non-targeted reach.

nak's growth and performance

The growth data for @nakfps is currently limited to a single snapshot taken on August 5, 2026. At the time of this observation, the channel reached a total of 46,800 subscribers. The snapshot recorded on August 5, 2026, indicated a subscriber count of 43,000, representing a specific point-in-time measurement. Because the tracking span covers only one day, there is currently no longitudinal data available to calculate a meaningful daily or monthly growth rate. Consequently, we do not yet have view-count history or subscriber velocity metrics that would allow for a projection of future channel trajectory. The channel’s total volume of 455 published videos indicates a long-standing content strategy, but the current lack of historical growth snapshots prevents a detailed analysis of how specific content cycles have impacted subscriber acquisition over time. Future updates to the InfluencerUnion database will provide a more comprehensive view of these trends as additional snapshots are captured.

How our pricing estimate works for nak

The pricing estimates provided for @nakfps are generated through a proprietary algorithmic model designed to standardize influencer valuation across the creator economy. This model calculates the estimated value of a video integration by multiplying the creator's average view count—in this case, 35,086—by a niche-specific CPM (cost per mille) band. For this channel, the model applies a niche CPM band of $8 to $13, which is calibrated based on the gaming category’s current market performance and the specific audience engagement metrics of the creator. The calculation also incorporates platform-specific multipliers for YouTube to account for the format's reach and longevity. These figures represent an objective estimate of market value rather than a negotiated rate. For a comprehensive explanation of the variables, including how we determine niche CPM bands and format multipliers, please refer to our methodology page.