57.6M
Subscribers
10.5B
Total views
224
Videos
—
Avg views (recent)
not yet captured
About MrBeast 2
MrBeast 2 is the secondary YouTube channel of the MrBeast creator brand, operating as a dedicated space for supplementary content and short-form videos. The channel has accumulated 57.6 million subscribers and 10.5 billion total views across 224 published videos as of May 2026. The channel's stated purpose, per its bio, is to host "other videos and shorts," positioning it as a complement to the primary MrBeast channel rather than a standalone creator entity. This secondary-channel model is common among high-volume creators seeking to maximize audience reach across multiple content formats and publishing schedules without fragmenting their primary brand presence. The entertainment category classification reflects the channel's alignment with the broader MrBeast content ecosystem, which spans challenge videos, philanthropic stunts, and viral entertainment formats. The channel operates under US-based operations and maintains the MrBeast brand identity across its publishing strategy.
MrBeast 2's estimated sponsorship rates
Estimated sponsorship rates for MrBeast 2 range from $49,766 to $124,416 per integrated video placement, with a typical rate of $82,944. This pricing reflects the channel's high audience tier classification and subscriber base of 57.6 million. The rate estimate is algorithmic, derived from subscriber count combined with niche-specific CPM multipliers and platform-format adjustments; see the /methodology page for the full calculation framework. The channel's rate positioning is comparable to direct peers in the entertainment category: Alfredo Larin (58.8M subscribers), ToRung (59.5M subscribers), and Маша и Медведь (60.1M subscribers) operate in overlapping subscriber ranges. Rates at this scale are driven primarily by absolute audience size, with secondary factors including audience geography (US-based creator typically commands higher CPM), content format (integrated video placements carry different multipliers than pre-roll or sponsorship reads), and historical engagement data. The estimate carries a calibration note of zero community data points, meaning it is not yet anchored to actual historical sponsorship transactions on this specific channel.
Who should partner with MrBeast 2?
MrBeast 2 reaches 57.6 million subscribers, placing it in the high audience tier and among the largest entertainment channels on YouTube. The audience composition reflects the secondary-channel function: viewers are primarily existing MrBeast fans seeking additional content, supplemented by new users discovering the channel through YouTube's recommendation algorithm. Brand categories likely to align with this audience include entertainment platforms, streaming services, consumer electronics, energy drinks, and lifestyle products—categories that typically advertise on high-volume entertainment channels. Peers such as ToRung (59.5M subscribers) and Маша и Медведь (60.1M subscribers) serve similarly scaled audiences, though with different geographic and content-format distributions. The channel's focus on shorts and supplementary videos may skew toward younger demographics and mobile-first viewers compared to long-form primary-channel content. Specific audience demographic data (age, gender, geographic breakdown beyond country-level US classification) is not yet available in our dataset. Brand-suitability assessments should account for the secondary-channel positioning, which may attract a different viewer intent profile than primary-channel content.
MrBeast 2's growth and performance
Growth data is limited to a single snapshot. The channel was first tracked on May 11, 2026, at 57.6 million subscribers, and the latest snapshot on the same date shows no change (delta: +0 subscribers). This one-day observation window is insufficient to establish growth trends or velocity. Average views over the last 30 days are not yet available. Longer-term historical data will be required to assess whether the channel is in an accumulation phase, plateau, or decline relative to peers.
How our pricing estimate works for MrBeast 2
The rate estimate is algorithmic, calculated by multiplying the channel's subscriber count by a niche-specific CPM (cost per thousand impressions) baseline, then applying multipliers for platform (YouTube), content format (integrated video placement), and audience geography. The formula is not disclosed in full on this page; see /methodology for complete details. The estimate is labeled metric_estimate with a calibration score of zero community data points, indicating it reflects statistical modeling rather than historical transaction data from this specific channel. As more sponsorship deals are reported by creators or brands, the calibration will improve and confidence intervals will narrow. Current pricing should be treated as a reference range rather than a guaranteed rate, as actual negotiations depend on campaign specifics, exclusivity terms, and audience performance metrics.