Moda Misfit

About Moda Misfit

Moda Misfit is a US-based lifestyle channel operated by creator Steffi, focused on small apartment styling, cozy living aesthetics, and the experience of living alone. The channel has published 253 videos and accumulated 4,576,674 total views across a subscriber base of 56,000. The creator's stated mission centers on helping renters express authentic personal style within rental constraints, with recurring themes of apartment transformation, comfort-focused design, and lifestyle documentation featuring her cat, Helo. The channel name reflects a deliberate branding choice: "Moda" (style) paired with "Misfit" (individuality), positioning the content around the intersection of personal expression and unconventional living arrangements. Content spans practical styling advice, apartment tours, and lifestyle vlogging typical of the broader home and personal-space category on YouTube.

Moda Misfit's estimated sponsorship rates

Moda Misfit's estimated sponsorship rate for integrated YouTube video placements ranges from $153 to $382, with a typical rate of $255 per video. This pricing reflects the channel's current subscriber count of 56,000 and placement within the lifestyle category, which typically commands lower per-view rates than finance, technology, or business verticals. The rate estimate is algorithmic and calibrated without direct community pricing data, meaning actual rates may vary based on factors including campaign length, exclusivity terms, audience demographics, and brand alignment. Creators at this subscriber tier—comparable to peers like Youtuber Antra (56,500 subs) and VIIHROCHA Vlog (54,100 subs)—generally operate in the micro-influencer range where rates are negotiable and often structured around performance metrics or audience engagement rather than fixed CPM models. Brands targeting niche lifestyle and home-design audiences may find value in this tier despite lower absolute reach, particularly for products aligned with apartment living, rental-friendly decor, or sustainable home goods.

Who should partner with Moda Misfit?

Moda Misfit's audience consists primarily of individuals interested in small-space living solutions, apartment styling, and lifestyle content centered on renting and personal autonomy. The channel's focus on rental-friendly design and cozy aesthetics suggests appeal to young adults, renters, and people seeking practical home-improvement guidance without ownership requirements. Relevant brand categories include home decor retailers, furniture companies offering modular or rental-friendly pieces, home organization products, interior design software and apps, sustainable or eco-conscious home goods, and lifestyle brands targeting independent living. The channel's emphasis on personal expression and authenticity may also resonate with fashion, wellness, and self-care brands seeking alignment with values-driven audiences. While specific demographic breakdowns are not yet available, the content positioning suggests concentration among audiences aged 18–40 in developed markets, particularly those renting urban or small-space housing. Peer channels in the same niche—including Mami Aireh (60,800 subs) and 폴리나랑 with Polina (59,000 subs)—indicate a competitive landscape where lifestyle vlogging at this scale attracts brands focused on home, personal development, and experiential content.

Moda Misfit's growth and performance

Moda Misfit was first tracked on 2026-05-12 at 56,000 subscribers, with the latest snapshot recorded on the same date at 56,000 subscribers. The one-day observation window provides no meaningful growth data; subscriber change over this period was zero. To assess meaningful growth trends, longer historical tracking is required. Average view counts over the last 30 days are not yet available. The channel's 4,576,674 total views across 253 published videos indicates an average of approximately 18,100 views per video, though this aggregate metric masks variation in individual video performance and does not indicate current momentum.

How our pricing estimate works for Moda Misfit

Moda Misfit's estimated sponsorship rate is calculated algorithmically using subscriber count (56,000), niche-specific CPM benchmarks for the lifestyle category, and YouTube platform and format multipliers. The estimate does not incorporate direct community pricing data—no brand partners have yet reported actual rates paid to this creator. The resulting range ($153–$382, typical $255) reflects the channel's current scale and category positioning. For a detailed explanation of how CPM estimates are derived, niche adjustments are applied, and how this methodology compares to other valuation approaches, see the InfluencerUnion /methodology page. Actual sponsorship rates depend on negotiated terms, campaign scope, audience engagement metrics, and brand-specific requirements, and may differ significantly from algorithmic estimates.