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61.1K
Subscribers
17K
Average views
across 25 recent videos
28%
Reach quality
of subscribers watch, on average
Above typical for micro-sized channels
Well above the micro median — this audience watches far more than most micro-sized channels.
5.19M
Total views
272
Videos
2026-09-27
Data updated
25-video sample
About Moda Misfit
Moda Misfit (@modamisfit) is a home & lifestyle creator on YouTube based in United States, with 61.1K subscribers, 5.19M total views and 272 videos.
I’m Steffi and I’m the creator of Moda Misfit, where I talk about small apartment styling tips, cozy living, and the joys of living alone. With “Moda” meaning “style” and “Misfit” representing what makes you unique, Moda Misfit is all about expressing your authentic self through your apartment styling. So cozy up with me and my kitty Helo and let’s talk about how to make our apartments feel like our own personal retreats where we can feel inspired, comfy, and at home. Just because you rent your space doesn’t mean you can’t OWN your style!
Moda Misfit is a US-based lifestyle channel operated by creator Steffi, focused on small apartment styling, cozy living aesthetics, and the experience of living alone. The creator's stated mission centers on helping renters express authentic personal style within rental constraints, with recurring themes of apartment transformation, comfort-focused design, and lifestyle documentation featuring her cat, Helo. The channel name reflects a deliberate branding choice: "Moda" (style) paired with "Misfit" (individuality), positioning the content around the intersection of personal expression and unconventional living arrangements. Content spans practical styling advice, apartment tours, and lifestyle vlogging typical of the broader home and personal-space category on YouTube.
Who should partner with Moda Misfit?
Moda Misfit's audience consists primarily of individuals interested in small-space living solutions, apartment styling, and lifestyle content centered on renting and personal autonomy. The channel's focus on rental-friendly design and cozy aesthetics suggests appeal to young adults, renters, and people seeking practical home-improvement guidance without ownership requirements. Relevant brand categories include home decor retailers, furniture companies offering modular or rental-friendly pieces, home organization products, interior design software and apps, sustainable or eco-conscious home goods, and lifestyle brands targeting independent living. The channel's emphasis on personal expression and authenticity may also resonate with fashion, wellness, and self-care brands seeking alignment with values-driven audiences.