MNC Pictures

About MNC Pictures

MNC Pictures is the official YouTube channel of Indonesia's largest content production company, operating under the MNC Media umbrella. The channel publishes entertainment content tied to television dramas (sinetron) that air on RCTI, one of Indonesia's major broadcast networks. With 941,000 subscribers and 687.14 million total views across 25,587 published videos, the channel functions as both a promotional platform and a content library for the studio's television output.

Content on the channel includes trailers, scene compilations, behind-the-scenes footage, bloopers, cast interviews, and creative clips from MNC Pictures' original productions. This format positions the channel as a hub for fans of Indonesian television drama to access supplementary material beyond broadcast airings. The channel's scale reflects the production company's role as a major supplier of scripted entertainment to Indonesian television, with a subscriber base comparable to other regional entertainment channels in Southeast Asia.

MNC Pictures's estimated sponsorship rates

MNC Pictures' estimated sponsorship rate for integrated YouTube video content ranges from $1,355 to $3,388, with a typical rate of $2,258 per integration. This mid-tier pricing reflects the channel's 941,000-subscriber base and its position within Indonesia's entertainment creator ecosystem.

Several factors influence this rate structure. The channel's subscriber count places it within a narrow band of comparable entertainment creators—peers PIGCEL (942,000 subs), LOS MAFIA (946,000 subs), Ku Khoa Vlog (952,000 subs), and M Bros Reactions (931,000 subs) operate at similar scale. Indonesia's advertising market and regional CPM rates for entertainment content contribute to the pricing tier. The channel's content format—primarily clips, trailers, and behind-the-scenes material tied to television productions—differs from reaction or vlog formats, which may influence advertiser demand and per-view rates.

The estimate is algorithmic and does not account for negotiated discounts, long-term partnership arrangements, or performance-based adjustments. Actual rates may vary based on campaign duration, exclusivity terms, and advertiser category.

Who should partner with MNC Pictures?

MNC Pictures' audience consists primarily of Indonesian television drama enthusiasts and fans of the specific series produced by MNC Pictures. The channel's 687.14 million total views indicate sustained engagement with its core demographic over its operational history.

Brand categories most aligned with this audience include Indonesian television and entertainment media, streaming platforms licensing Indonesian content, consumer goods marketed to Indonesian households, telecommunications providers, and financial services targeting Indonesian consumers. The audience's interest in behind-the-scenes content, interviews, and scene compilations suggests receptivity to entertainment-adjacent sponsorships, merchandise tie-ins, and media partnerships.

Geographically, the audience is concentrated in Indonesia, with potential secondary reach in other Southeast Asian markets where Indonesian television content circulates. The channel's language and cultural specificity—focused on RCTI broadcasts and Indonesian-language drama—creates a defined but substantial niche within the region's creator economy. Comparable creators like PIGCEL and LOS MAFIA operate within similar entertainment verticals and audience geographies, suggesting the mid-tier subscriber range represents a meaningful audience size for regional brands and international companies targeting Indonesian consumers.

MNC Pictures's growth and performance

Snapshot data for MNC Pictures spans only one day (May 11, 2026), with the channel holding 941,000 subscribers at both the first tracked date and the latest snapshot. This single-day window does not provide sufficient data to characterize growth trajectory, seasonality, or momentum. Average view counts for the last 30 days are not yet available. To assess subscriber growth rate, audience retention, or content performance trends, longer historical data would be required.

How our pricing estimate works for MNC Pictures

The estimated rate range ($1,355–$3,388 typical: $2,258) is calculated algorithmically using subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The estimate does not rely on direct rate submissions from the creator or brand partners; instead, it is derived from a model calibrated against publicly available creator data and regional advertising rates. This particular estimate is based on metric estimation with zero community data points, meaning no direct pricing information from MNC Pictures or its partners informed the calculation. For a detailed explanation of the pricing model, multiplier methodology, and CPM assumptions, see the /methodology page.