MIZI

About MIZI

MIZI is a South Korean lifestyle and wellness creator operating on YouTube with 3,160,000 subscribers. The channel focuses on fitness instruction, health optimization, and sustainable lifestyle practices, with 389 videos published and 466,354,549 total views accumulated. MIZI positions itself as a lifestyle coach emphasizing enjoyable exercise routines and practical dietary approaches—framing fitness not as restriction but as a sustainable daily practice. The creator's bio emphasizes happiness in eating and enjoyment in exercise, suggesting a philosophy centered on long-term behavioral change rather than short-term aesthetic goals. The channel also promotes a 30-day weight-loss plan available through miziwellness.com, indicating a diversified revenue model beyond platform advertising. MIZI operates primarily in the Korean-language fitness space, where the creator maintains a substantial regional audience. The channel's scale—over 3.1 million subscribers and nearly half a billion total views—positions it as a significant player in the global fitness creator ecosystem, comparable in reach to peers like Thankyou BUBU (3,190,000 subscribers) and Sientete Joven (3,130,000 subscribers).

MIZI's estimated sponsorship rates

MIZI's estimated sponsorship rate for integrated YouTube video placements ranges from $3,413 (low) to $8,532 (high), with a typical rate of $5,688 per video. This pricing reflects the creator's high audience tier classification and subscriber base of 3.16 million. The rate structure is driven primarily by audience size; fitness content typically commands moderate-to-strong CPM rates in the health and wellness vertical, though exact CPM varies by advertiser geography and campaign type. South Korean creators often see different rate dynamics than English-language peers due to regional advertiser demand and platform CPM variations. MIZI's rates position the creator in the upper-mid range relative to comparable fitness channels of similar subscriber counts—Thankyou BUBU and Sientete Joven, both with 3.1–3.2 million subscribers, typically command similar pricing brackets. Actual rates may vary based on audience demographics, engagement metrics, content category alignment with brand requirements, and negotiation. Brands should note that these estimates are algorithmic and do not account for community-reported data; individual negotiations may yield different terms. For detailed methodology on how these rates are calculated, see the methodology section below.

Who should partner with MIZI?

MIZI's 3.16 million subscribers comprise primarily fitness enthusiasts, health-conscious individuals, and lifestyle-optimization seekers, with a significant concentration in South Korea and secondary reach across East Asian markets. The fitness category attracts brands in several verticals: fitness equipment and apparel manufacturers, nutritional supplement companies, meal-planning and diet-tracking apps, wellness coaching platforms, and health-focused e-commerce retailers. Secondary categories—health and lifestyle—expand brand-fit potential to include wellness tourism, beauty and skincare products marketed through a health lens, home fitness technology, and general lifestyle brands seeking health-conscious audiences. The channel's emphasis on sustainable, enjoyable fitness (rather than extreme or short-term approaches) suggests an audience skewing toward individuals seeking long-term behavioral change, potentially higher-income households with disposable income for premium wellness products. MIZI's peer set includes Thankyou BUBU, Sientete Joven, and Cardio Dance with Clau & Paty—all fitness creators with 3.0–3.2 million subscribers—indicating that this subscriber tier attracts consistent brand partnerships in fitness, nutrition, and lifestyle categories. Geographic concentration in Korea may make MIZI particularly valuable for brands targeting East Asian markets or seeking creators with established regional credibility.

MIZI's growth and performance

MIZI was first tracked on 2026-05-12 at 3,160,000 subscribers. The latest snapshot, also from 2026-05-12, shows 3,160,000 subscribers—a delta of zero over a one-day span. This single data point provides insufficient basis for growth-rate analysis. Average view counts for the last 30 days are not yet available. To assess subscriber growth trajectory, engagement velocity, or content performance trends, longer historical tracking is required. InfluencerUnion will continue monitoring MIZI's channel metrics to establish growth patterns over time.

How our pricing estimate works for MIZI

MIZI's estimated sponsorship rates are calculated algorithmically using subscriber count (3,160,000), niche CPM benchmarks for fitness content, and platform/format multipliers specific to YouTube integrated video placements. The estimate does not incorporate community-reported rates or direct brand feedback, as zero community data points are currently available for this creator. The rate range reflects uncertainty inherent in algorithmic estimation; actual rates depend on audience demographics, engagement metrics, geographic distribution, and brand-specific requirements. For a detailed explanation of how CPM benchmarks are derived, how niche and format multipliers are applied, and how the low/typical/high range is constructed, visit the InfluencerUnion /methodology page. As more community data is collected for MIZI, the estimate will be recalibrated to reflect real-world pricing.