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Metso

Metso

@metsoofficial· YouTube·B2B & SaaS·Finland· data refreshed 2026-10-26View channel ↗
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Subscribers
30.9K
Average views
3.36K
last 19 videos
90-day growth
—
not measured long enough yet
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0
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About Metso

Metso (@metsoofficial) is a b2b & saas creator on YouTube based in Finland, with 30.9K subscribers, 30.5M total views and 987 videos.

Metso is a frontrunner in sustainable technologies, end-to-end solutions and services for the aggregates, minerals processing and metals refining industries globally. We improve our customers’ energy and water efficiency, increase their productivity, and reduce environmental risks with our product and service expertise. We are the partner for positive change. Headquartered in Espoo, Finland, Metso employs over 17,000 people in close to 50 countries and sales for 2023 were about EUR 5.4 billion. The company is listed on the Nasdaq Helsinki.

The company’s digital presence on YouTube serves as a repository for technical expertise, operational insights, and industrial innovation documentation. The channel content is primarily designed to demonstrate how the firm improves energy and water efficiency for its industrial clients while mitigating environmental risks through specialized product and service applications. As a frontrunner in industrial engineering, the channel functions as an extension of the company’s broader mission to act as a partner for positive change in global manufacturing and resource extraction sectors.

Who should partner with Metso?

Given the company’s focus on energy efficiency, water management, and sustainable technology, the viewer base likely includes engineers, plant managers, procurement officers, and sustainability consultants. This audience is distinct from general-interest consumer groups, as the content addresses complex, high-capital expenditure industrial solutions. While peers like Sales Scripter focus on professional development and sales methodologies, Metso’s audience is defined by its interest in heavy machinery, industrial productivity, and large-scale environmental risk management. The channel’s content is not intended for the casual observer but rather for individuals seeking technical validation or information regarding the company’s global operations. The audience tier is classified as nano, reflecting a highly targeted, niche-specific reach that prioritizes depth of industry knowledge over broad subscriber volume. Brands that align with this audience would typically include industrial software providers, specialized logistics firms, environmental compliance consultants, and heavy equipment manufacturers who benefit from the professional credibility established by the Metso brand within the global industrial market.