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55.1K
Subscribers
537
Average views
across 13 recent videos
1.0%
Reach quality
of subscribers watch, on average
Below typical for micro-sized channels
Below the micro median for micro-sized channels — a large subscriber count that comparatively few videos reach.
2.74M
Total views
349
Videos
2026-09-27
Data updated
13-video sample
About Melanie Newman Salon Essentials
Melanie Newman Salon Essentials (@melanienewmansalonessentials) is a pets creator on YouTube based in Australia, with 55.1K subscribers, 2.74M total views and 349 videos.
Learn to groom your own dog at home — properly, safely, and without the frizz. I'm Melanie Newman. I've been grooming dogs for 25 years, I've won international grooming titles, and I make my own range of grooming products right here in Melbourne, Australia. On this channel I show you exactly how I bath, brush, dry and trim real dogs — breed by breed, step by step. You'll learn: 🐩 How to stop your doodle matting (and what to do when it already has) 🐩 Bathing and drying that leaves a fluffy finish, not a frizzy one 🐩 Safe trimming around eyes, paws and sanitary areas 🐩 Brushing, nails and ears without the wrestling match No jargon. No shortcuts that hurt your dog. Just the way it's actually done in a professional salon. New tutorial every week. Professional groomers — check the "For Professional Groomers" playlist. Products: www.melanienewman.com.au Courses: www.melanienewmaneducation.com
Melanie Newman Salon Essentials is a YouTube channel operated by Melanie Newman, a professional dog groomer based in Melbourne, Australia. The channel serves as a digital extension of her professional practice and her proprietary line of grooming products. The content is structured to guide viewers through the technical aspects of pet maintenance, including bathing, brushing, drying, and trimming. Newman’s instructional approach emphasizes safety and professional technique, specifically addressing common challenges such as matting in doodle breeds and the maintenance of sanitary areas. By breaking down grooming processes breed-by-breed, the channel functions as a technical resource for pet owners seeking to replicate professional-grade results. The primary objective of the channel is to educate pet owners on the proper handling of their animals to ensure both the animal's comfort and the quality of the grooming outcome. As a creator, Newman bridges the gap between professional-level expertise and the DIY pet-grooming market, leveraging her background in product development to inform her audience on the necessary tools and techniques required for effective home grooming.
Who should partner with Melanie Newman Salon Essentials?
The audience for Melanie Newman Salon Essentials is primarily composed of pet owners, specifically those interested in the maintenance and grooming of dogs. Given the channel’s emphasis on breed-specific care, such as the management of doodle coats, the viewer base is likely comprised of individuals who prioritize high-quality grooming standards and are invested in the long-term health and appearance of their pets. The content attracts viewers seeking technical solutions to common grooming problems, including matting, nail maintenance, and safe trimming techniques. From a brand perspective, this audience is highly relevant to manufacturers of pet grooming tools, premium shampoos, conditioners, and specialized pet-care equipment. The channel’s focus on professional-grade results suggests an audience that is willing to invest in quality products to achieve specific outcomes at home. While larger channels in the pet category often focus on broad entertainment or general veterinary advice, Newman’s channel provides a narrow, actionable curriculum. This makes the audience particularly valuable for brands looking to reach a demographic that is actively engaged in the hands-on care of their animals, rather than passive viewers of pet-related content.