Mejja Genge
@mejjagenge_official
Mejja aka Okonkwo is a Genge artiste from Kenya. He started out a in Calif Records, the home of Genge, before linking up with Madtraxx at RedRepublik as part of The Kansoul. Mejja is one of the style is music that relates to the streets, reflecting on what goes on in the typical neighborhoods in across Kenya and Africa. He is a funny and comical lyricist bringing humor to the regular situations that people go through.
691K
Subscribers
72.9M
Total views
27
Videos
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Avg views (recent)
not yet captured
About Mejja Genge
Mejja (Okonkwo) is a Genge artist based in Kenya with 691,000 YouTube subscribers and 72.8 million total views across 27 published videos. Genge is a Kenyan hip-hop subgenre rooted in street narratives and social commentary. Mejja's career began at Calif Records, the label credited with establishing the Genge sound, before he joined RedRepublik as part of The Kansoul alongside producer Madtraxx. His lyrical style emphasizes humor and observational comedy drawn from everyday life in Kenyan and broader African neighborhoods. His content reflects street culture, social dynamics, and relatable domestic situations, delivered with comedic timing that distinguishes his approach within the Genge landscape. The artist's output demonstrates sustained engagement within the East African music ecosystem, with a catalog spanning multiple years of releases on the platform.
Mejja Genge's estimated sponsorship rates
Mejja's estimated rates for integrated YouTube video sponsorships range from $1,078 (low) to $2,695 (high), with a typical rate of $1,797. This mid-tier pricing reflects his 691,000-subscriber base and positions him within the broader music creator market. His rate structure is comparable to direct peers including Alex Kasau Katombi (694,000 subs), Two Louder TV (697,000 subs), and Huan62 (680,000 subs), who operate in the same subscriber band. The estimate accounts for music category CPM dynamics, YouTube's platform multipliers, and integrated-video format conventions. Genge and East African music content typically command lower CPMs than some Western music verticals, reflecting advertiser demand patterns and regional media-buying conventions. Rates may vary based on campaign specifics, audience geography, and brand alignment with street-culture narratives. The estimate is algorithmic and based on subscriber count calibration; actual rates depend on direct negotiation and creator-specific performance history.
Who should partner with Mejja Genge?
Mejja's 691,000 subscribers are concentrated within the Genge and East African hip-hop audience, with primary geographic concentration in Kenya and secondary reach across East and Central Africa. The audience skews toward listeners engaged with street-oriented narratives, social commentary, and comedic hip-hop content. Brands targeting this demographic typically operate in music distribution platforms, mobile telecommunications, consumer electronics, fashion and streetwear, energy drinks, and regional fintech services. The audience also shows affinity for entertainment and lifestyle content, suggesting secondary appeal to streaming services, gaming platforms, and youth-oriented consumer goods. Mejja's comedic approach and relatable neighborhood narratives attract viewers seeking culturally specific content rather than pan-continental or global music trends. This positions him as a relevant channel for brands seeking authentic engagement with Kenyan and East African youth markets. Peer creators like Two Louder TV (697,000 subs) and Alex Kasau Katombi (694,000 subs) serve overlapping audience segments, indicating a stable mid-tier creator tier within the Genge vertical.
Mejja Genge's growth and performance
Mejja was first tracked by InfluencerUnion on May 11, 2026, at 691,000 subscribers. His latest snapshot, recorded on the same date, shows no change in subscriber count. The one-day observation window provides insufficient data to assess growth trajectory, seasonal patterns, or upload frequency effects. Average view counts over the past 30 days are not yet available. Longer-term growth assessment requires additional snapshot history; interested parties should monitor this profile for updated metrics.
How our pricing estimate works for Mejja Genge
Mejja's estimated sponsorship rates are calculated algorithmically using subscriber count (691,000), niche-specific CPM benchmarks for music content, and platform and format multipliers for YouTube integrated videos. The estimate does not incorporate community-reported rates, as none are currently available in the database. For a detailed explanation of the pricing model, including how CPM adjustments are applied across geographies, content categories, and video formats, see our /methodology page. All estimates are subject to revision as additional performance data and community submissions are collected.