MBチャンネル

About MBチャンネル

MBチャンネル is a fashion education channel operated by MB (エムビー), a bestselling Japanese fashion author and menswear consultant. The channel has published 2,737 videos to an audience of 471,000 subscribers, accumulating 224,994,056 total views. MB's approach applies logical frameworks and social psychology to fashion guidance, positioning clothing selection as a learnable system rather than an intuitive art. The channel's stated mission centers on making fashion accessible to viewers who found conventional style advice ineffective. Content focuses on practical styling techniques using affordable retailers—particularly Uniqlo and GU—and explores the psychological and sociological foundations of clothing choices. MB has authored multiple bestselling fashion books exceeding 2 million copies in sales, establishing credibility in the Japanese menswear market. The channel operates an affiliated merchandise store (MBアイテムストア) through which MB sells curated fashion items and accessories. Video output has been consistent, with nearly 2,700 published episodes indicating sustained production over the channel's operational history.

MBチャンネル's estimated sponsorship rates

MBチャンネル's estimated integrated YouTube sponsorship rate ranges from $1,017 to $2,543 per video, with a typical rate of $1,696. This mid-tier pricing reflects the channel's 471,000-subscriber base and positions it within the Japanese fashion creator market. The rate estimate is algorithmic, derived from subscriber count adjusted for niche-specific CPM factors and YouTube platform multipliers; see the /methodology page for the full calculation framework. Pricing in the fashion niche varies significantly by geography and audience composition. Japanese fashion creators command different CPM rates than English-language peers, and menswear-focused content typically attracts brands in premium casualwear, tailoring services, and lifestyle accessories—categories with moderate-to-high advertiser budgets. MBチャンネル's positioning as an educational, logic-based fashion resource may appeal to brands seeking alignment with analytical or value-conscious positioning rather than luxury aspirational messaging. Peer creators in the fashion category—including 혜인 HEYNEE (486,000 subs) and こすぱっしょんゆりえ (552,000 subs)—operate at comparable subscriber scales, suggesting industry-standard rates for this creator tier. Actual rates depend on campaign scope, exclusivity terms, and direct negotiation with brand partners.

Who should partner with MBチャンネル?

MBチャンネル reaches 471,000 subscribers primarily interested in menswear styling, affordable fashion systems, and logic-based clothing guidance. The audience skews toward viewers seeking practical alternatives to conventional fashion advice, particularly those who engage with budget-conscious styling using mainstream retailers. The channel's emphasis on social psychology and behavioral foundations suggests an audience with above-average interest in explanatory frameworks and educational content. Brand categories likely to align with this audience include menswear retailers (Uniqlo, GU, and similar fast-fashion platforms), tailoring and alteration services, accessories brands, personal-care products, and lifestyle education platforms. The Japanese market positioning indicates strong relevance for domestic fashion e-commerce, subscription styling services, and premium basics brands. Peer audiences in the fashion category—such as those following 박에스더 - PARK ESTHER (397,000 subs) and 짱구대디 (546,000 subs)—overlap in interest in accessible, practical styling content, though MBチャンネル's explicit focus on logical systems and psychology may differentiate its audience from purely aesthetic or trend-focused fashion channels. The channel's merchandise store indicates audience willingness to purchase curated items, suggesting commercial intent and purchasing power among subscribers.

MBチャンネル's growth and performance

We have only a single snapshot of subscriber data, recorded on 2026-05-12 at 471,000 subscribers, with no historical comparison available. The channel's 224,994,056 total views and 2,737 published videos indicate sustained long-term operation and audience engagement, but we do not yet have view-count history or subscriber growth trajectory data. Average views over the last 30 days are not available. To assess growth momentum, additional snapshots over weeks or months would be required.

How our pricing estimate works for MBチャンネル

The estimated sponsorship rate is calculated algorithmically using subscriber count as the primary input, adjusted by niche-specific CPM (cost per thousand impressions) factors and YouTube platform multipliers. The estimate does not incorporate community-reported rates, as none are yet available for this creator. The calculation applies fashion-category CPM benchmarks and Japanese-market adjustments to produce a typical-case range. For the full methodology, including how niche CPM, geography, and format affect the final estimate, see the /methodology page. All estimates are subject to variation based on actual campaign terms, audience demographics, engagement rates, and brand-specific requirements.