Matthias Malmedie

About Matthias Malmedie

Matthias Malmedie operates a German-language automotive YouTube channel with 769,000 subscribers and over 240 million total views across 900 published videos. The channel focuses on car testing, reaction content, and audience Q&A sessions, with new uploads scheduled weekly on Wednesdays. Malmedie also operates a merchandise line through Qualmedie, extending the brand into apparel and lifestyle products. The channel's content strategy balances technical automotive analysis with entertainment-oriented formats, positioning it within the broader creator economy segment that blends automotive expertise with entertainment value. The consistency of weekly publishing and the accumulated view count reflect sustained audience engagement over the channel's operational history. The channel is based in Germany and primarily serves a German-speaking audience, though automotive content often transcends language barriers through visual demonstration and reaction formats.

Matthias Malmedie's estimated sponsorship rates

Matthias Malmedie's estimated sponsorship rate for integrated YouTube video placements ranges from $1,661 to $4,153, with a typical rate of $2,768 per video. This mid-tier pricing reflects his 769,000-subscriber base and positions him within the automotive niche, where CPM rates are influenced by audience demographics, geographic location, and advertiser demand. The automotive category typically attracts brands in automotive parts, vehicle accessories, insurance, financing, and consumer electronics, which command moderate-to-premium CPM rates. His subscriber count places him near peers including クピ男の車中生活 (785,000 subs), Car Confections (810,000 subs), and Tall Guy Car Reviews (866,000 subs), suggesting comparable market positioning. The rate estimate is algorithmic and does not account for variables such as audience composition, engagement metrics, or creator negotiation leverage. Actual rates may vary based on campaign scope, exclusivity terms, and direct negotiation with brands.

Who should partner with Matthias Malmedie?

Matthias Malmedie's audience consists primarily of automotive enthusiasts and consumers interested in vehicle testing, reviews, and automotive entertainment. The 769,000-subscriber base is predominantly German-speaking, reflecting the channel's language and geographic origin. Brands targeting this audience typically operate in automotive retail and services, including new and used vehicle dealers, automotive aftermarket suppliers, car insurance providers, vehicle financing platforms, and automotive technology companies. Secondary appeal extends to consumer electronics brands that integrate with vehicles, such as dashcam manufacturers, smartphone accessories, and in-car entertainment systems. The weekly publishing cadence and reaction-format content suggest an audience with regular viewing habits and moderate-to-high engagement expectations. The channel's merchandise operation indicates audience loyalty sufficient to support direct-to-consumer commerce, suggesting brand affinity beyond passive viewership. Peer channels in the same subscriber range—such as Car Confections and Tall Guy Car Reviews—demonstrate that automotive content at this scale attracts both regional and international brand partnerships, though German market positioning may prioritize European and German-based advertisers.

Matthias Malmedie's growth and performance

Snapshot data spans only one day (May 12, 2026), with subscriber count stable at 769,000 at both the first tracked and latest measurement points. This single-day observation provides insufficient data to assess growth trajectory, seasonal patterns, or long-term subscriber acquisition trends. Average view counts for the last 30 days are not yet available in the tracking history. To establish meaningful growth analysis, longitudinal data across multiple weeks or months would be required. Interested parties should monitor the channel for updated snapshots to determine whether the subscriber base is expanding, plateauing, or declining.

How our pricing estimate works for Matthias Malmedie

The algorithmic price estimate is calculated using subscriber count, niche-specific CPM (cost per thousand impressions), and platform/format multipliers. The estimate does not incorporate direct community data points or historical campaign pricing from the creator; it is instead derived from aggregate automotive-niche benchmarks and YouTube video-integration standards. For a detailed explanation of the estimation methodology, including CPM calibration, platform adjustments, and confidence intervals, see the /methodology page. Actual sponsorship rates depend on factors including audience geography, engagement metrics, content category, and direct negotiation terms, and may differ substantially from this algorithmic estimate.