Maria Clara & JP

About Maria Clara & JP

Maria Clara & JP operates a YouTube channel focused on family-oriented content for children, with 50.3 million subscribers and over 35.4 billion total views across 1,195 published videos. The channel's stated mission centers on entertaining and educational content that emphasizes family values, friendship, and mutual support. The channel description, presented in Portuguese, indicates a primary audience in Portuguese-speaking regions, though the creator is based in the US.

The channel has accumulated substantial viewership over its operational history, reflecting consistent audience engagement in the parenting and children's education space. With over 35 billion lifetime views, the channel demonstrates sustained performance in a competitive category dominated by family and toy-focused creators. The content strategy appears to balance entertainment with educational messaging, positioning the channel within the broader ecosystem of family-safe YouTube programming designed for younger audiences and parents seeking age-appropriate content.

Maria Clara & JP's estimated sponsorship rates

Maria Clara & JP commands estimated sponsorship rates between $50,702 and $126,756 for a single integrated YouTube video, with a typical rate of $84,504. This pricing reflects the channel's position in the high audience tier, driven primarily by its 50.3 million subscriber base and the niche characteristics of family and parenting content.

Rate positioning is influenced by several factors. The subscriber count places the channel among the largest in the parenting category—comparable to peers including Sierra & Rhia FAM (51.8 million subscribers) and Masha and The Bear (55 million subscribers). Parenting and children's education content typically commands moderate-to-strong CPM rates due to advertiser demand from toy manufacturers, educational platforms, and family-oriented consumer brands, though these rates generally fall below those in finance or technology niches.

Geographic location in the US and the channel's multilingual reach (evidenced by Portuguese-language branding) may also influence rate structure. The wide range between low and typical estimates ($50,702–$84,504) reflects variability in campaign scope and advertiser requirements. Rates may vary based on video format, integration depth, and seasonal advertiser demand. For detailed methodology on how these estimates are calculated, see the /methodology page.

Who should partner with Maria Clara & JP?

Maria Clara & JP reaches an audience primarily composed of children and families in Portuguese-speaking markets, with secondary reach in the broader international family entertainment space. The 50.3 million subscriber base indicates substantial penetration in the parenting and children's education category.

Brand categories aligned with this audience include toy manufacturers and retailers, educational technology platforms, children's apparel brands, family-oriented consumer goods, streaming services with kids' content, and parenting education resources. The channel's emphasis on family values and friendship makes it suitable for brands targeting parents seeking wholesome, values-aligned content for their children.

The audience tier classification reflects the channel's scale relative to peers. Comparable creators include Billion Surprise Toys (57.9 million subscribers), JioHotstar Kids (58.3 million subscribers), and Get Movies (57.1 million subscribers)—all operating in the same high-subscriber segment of family and children's content. These peer channels similarly attract advertisers in toy, entertainment, and family product categories. The channel's 35.4 billion lifetime views suggest consistent audience retention and repeat viewership, indicating a loyal demographic that returns for regular content consumption. Audience composition likely skews toward households with children aged 4–12, along with parents and caregivers seeking family-friendly programming.

Maria Clara & JP's growth and performance

We have only a single snapshot of subscriber data, captured on 2026-05-11 at 50.3 million subscribers, with no historical comparison available to assess growth trajectory. The span between first tracking and latest snapshot is 1 day, with zero net change recorded. This limited data window prevents meaningful analysis of subscriber growth rate, seasonal patterns, or long-term momentum. Average views over the last 30 days are also not yet available. To establish reliable growth metrics, additional snapshot history spanning weeks or months would be required.

How our pricing estimate works for Maria Clara & JP

The estimated sponsorship rates are calculated algorithmically based on subscriber count, niche CPM benchmarks for parenting and education content, and platform-specific multipliers for YouTube integrated video placements. The estimate uses the channel's 50.3 million subscribers as the primary input, adjusted for the typical cost-per-thousand-impressions (CPM) observed in the parenting category and YouTube's format and reach characteristics.

This estimate is classified as metric-based, derived from publicly available subscriber data rather than direct negotiation records or community-reported rates. The estimate carries a calibration note of zero community data points, meaning it reflects algorithmic modeling without validation against creator-reported actual rates. Actual rates may vary based on campaign specifics, advertiser budget, content performance, audience demographics, and seasonal demand. For a complete explanation of the pricing model, including how CPM multipliers and platform adjustments are applied, visit the /methodology page.