Marcenaria C&P

About Marcenaria C&P

Marcenaria C&P is a Brazilian woodworking and DIY channel on YouTube with 104,000 subscribers and over 76.7 million total views across 6,902 published videos. The channel focuses on carpentry tutorials, woodworking projects, and day-to-day behind-the-scenes content from the creator's workshop. The prolific upload cadence—nearly 6,900 videos—suggests a long-standing channel with consistent content production, likely spanning several years of regular posting. The substantial view count relative to subscriber base indicates strong audience retention and video discoverability within the home DIY category. Marcenaria C&P operates in the Portuguese-language creator space, serving viewers interested in practical woodworking instruction and craft documentation. The channel's positioning within the home DIY niche places it alongside peers of similar scale, though its specific geographic and linguistic focus differentiates its audience composition from English-language competitors in the same category.

Marcenaria C&P's estimated sponsorship rates

Marcenaria C&P's estimated sponsorship rate for an integrated YouTube video ranges from $200 (low) to $333 (typical) to $499 (high). This mid-tier pricing reflects the channel's 104,000-subscriber base and positioning within the home DIY category. The rate estimate is algorithmic, calibrated against niche CPM benchmarks for woodworking and home improvement content, adjusted for YouTube's platform economics and video format. Compared to direct peers—Building and DIY, とっことんDIYチャンネル, Pros DIY, DIY motto channel, and ModernMilt—Marcenaria C&P operates at comparable scale (peers range from 101,000 to 106,000 subscribers), suggesting similar rate expectations within the mid-tier band. Actual rates may vary based on campaign specifics, audience geography, engagement metrics, and advertiser demand. The typical estimate of $333 serves as a reference point for brands considering partnership; final negotiations typically account for audience demographics, content fit, and exclusivity terms. For detailed methodology underlying this estimate, see the /methodology page.

Who should partner with Marcenaria C&P?

Marcenaria C&P's audience consists primarily of home DIY and woodworking enthusiasts, with particular strength among Portuguese-speaking viewers in Brazil and potentially other Portuguese-language markets. The 76.7 million total views indicate sustained audience interest in carpentry tutorials, project walkthroughs, and workshop documentation. Brand categories well-suited to this audience include woodworking tool manufacturers, hardware retailers, lumber suppliers, workshop equipment providers, home improvement platforms, and DIY education services. The channel's tutorial-focused format appeals to both hobbyist woodworkers and those seeking practical skill-building content. Audience members are likely engaged in home renovation, furniture building, or craft projects, making them receptive to sponsorships from tool brands, safety equipment manufacturers, and materials suppliers. The high view-to-subscriber ratio suggests strong organic reach and algorithmic promotion, indicating an audience that actively engages with and shares woodworking content. Compared to peers like Pros DIY and ModernMilt, Marcenaria C&P's Portuguese-language positioning creates a distinct geographic and cultural audience segment within the broader home DIY creator ecosystem.

Marcenaria C&P's growth and performance

Marcenaria C&P was first tracked on 2026-05-12 at 104,000 subscribers, with the latest snapshot also recorded on 2026-05-12 at 104,000 subscribers. This one-day observation window provides no growth data; subscriber change over this span was zero. Average view counts for the last 30 days are not yet available. A longer historical snapshot is needed to assess growth trajectory, seasonal patterns, or acceleration trends. The channel's 6,902 published videos and 76.7 million cumulative views indicate sustained long-term production and audience building, but current growth rate remains unmeasured.

How our pricing estimate works for Marcenaria C&P

Marcenaria C&P's estimated sponsorship rates are calculated algorithmically using subscriber count (104,000), niche CPM benchmarks for home DIY content, and platform/format multipliers specific to YouTube integrated video placements. The estimate does not rely on community-submitted pricing data; instead, it applies calibrated CPM ranges typical for woodworking and DIY audiences, adjusted for Brazilian market conditions and Portuguese-language content economics. The low, typical, and high estimates represent the 25th, 50th, and 75th percentile outcomes based on this model. Actual creator earnings vary based on audience geography, engagement rates, content category performance, and individual negotiation terms. For a complete explanation of the algorithmic model, multiplier factors, and CPM assumptions, visit the /methodology page.