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79.3K
Subscribers
30.6K
Average views
across 15 recent videos
39%
Reach quality
of subscribers watch, on average
Above typical for micro-sized channels
Well above the micro median — this audience watches far more than most micro-sized channels.
8.48M
Total views
218
Videos
2026-09-27
Data updated
15-video sample
About
Your step-by-step guide to build wealth in the UK: investing, pensions, budgeting - even stuff like how to get a payrise. We're here to give you the knowledge and confidence to improve your financial position. This is the financial education we wish we'd had. The podcast is hosted by Damien Jordan of @DamienTalksMoney and his best friend Timeyin Akerele, or ‘T’, who also worked in finance, but like most people, doesn’t have a clue how to build long term wealth... yet.
About Making Money Podcast
Making Money Podcast (@makingmoneypodcast) is a UK-based financial education channel focused on personal wealth management, investment strategies, and career development. The channel is hosted by Damien Jordan, known for his work at @DamienTalksMoney, alongside co-host Timeyin Akerele. The content serves as a practical guide for UK residents, covering topics such as pension optimization, budgeting techniques, and professional salary negotiation. The channel’s stated mission is to provide foundational financial literacy that the hosts identify as missing from standard educational curricula. With a library of 218 videos, the channel functions as a structured resource for viewers seeking to improve their financial position through long-term planning. The production style emphasizes a conversational, peer-to-peer approach, leveraging Akerele’s perspective as an individual navigating financial growth alongside Jordan’s professional background. The channel maintains a clear focus on the UK market, tailoring its advice to local economic conditions and financial systems. By addressing complex topics like wealth building and debt management in an accessible format, the podcast has established a consistent presence within the finance category. The channel is currently managed through getmost.co.uk for professional inquiries. As of the most recent data, the channel has accumulated 8,480,107 total views, reflecting a sustained interest in its specific educational content within the British financial sector.
Making Money Podcast's estimated sponsorship rates
The estimated cost for a video integration on the Making Money Podcast ranges from $1,377 to $2,294, with a typical valuation of $1,683. These figures are determined by an algorithmic assessment of the channel’s performance metrics, specifically accounting for its average view count of 30,592 per video. The pricing model utilizes a niche CPM band of $45 to $75, with an anchor value of $55, reflecting the high commercial value of the finance sector. Several factors contribute to this valuation. First, the channel’s focus on personal finance and wealth management attracts a high-intent audience, which typically commands a premium CPM compared to general entertainment content. Second, the geographic concentration of the audience within the UK increases the value for advertisers targeting specific regional financial products. Third, the format—a long-form podcast—allows for deeper integration of brand messaging compared to shorter, high-velocity content, which justifies the higher end of the valuation spectrum. The channel’s subscriber base of 79,300 places it in the micro-influencer tier, yet the engagement metrics derived from its 218-video archive provide a stable basis for these estimates. While these figures represent the current algorithmic assessment, actual campaign pricing may fluctuate based on specific deliverables, exclusivity requirements, and the duration of the brand partnership. For a detailed breakdown of the variables and weightings used to calculate these figures, please refer to our /methodology page.
Who should partner with Making Money Podcast?
The audience for the Making Money Podcast is primarily composed of UK-based individuals interested in personal finance, wealth accumulation, and professional development. Given the channel’s focus on pensions, investing, and budgeting, the viewership likely skews toward young professionals and individuals in the early-to-mid stages of their careers who are seeking actionable financial literacy. The content is positioned to attract viewers who are actively researching financial products, making the audience highly relevant to brands in the fintech, online brokerage, and personal-finance education sectors. The channel’s demographic profile aligns closely with peers in the finance category, such as Invested Lifestyle (@investedlifestyle) and IG UK (@iguk_official), both of which operate within the 79,000 to 80,000 subscriber range. These creators share a similar focus on educational content, suggesting that the Making Money Podcast audience is accustomed to long-form, information-dense programming. The channel’s secondary appeal lies in its career-focused content, such as advice on securing pay raises, which broadens the potential advertiser pool to include professional development platforms and recruitment services. Because the channel addresses topics that require trust and long-term commitment, the audience is likely characterized by higher-than-average retention rates and a propensity for long-term financial planning. This demographic is valuable for advertisers looking to establish brand authority in a niche where consumer trust is a primary driver of conversion.
Making Money Podcast's growth and performance
As of the most recent data snapshot on August 6, 2026, the Making Money Podcast maintains a subscriber count of 79,300. The channel’s growth tracking began on August 6, 2026, when it was recorded at 77,500 subscribers. Over the single-day interval between the initial tracking and the latest snapshot, the channel showed a delta of 0 subscribers. Consequently, the current growth rate reflects a period of stability rather than rapid acquisition. With 218 videos published to date, the channel has built a substantial content archive that continues to generate views, totaling 8,480,107. Because the tracking history is limited to this snapshot, we do not yet have long-term view-count history or a multi-month velocity trend to determine the channel’s trajectory over a longer period. Future updates to the database will provide a more granular view of how subscriber acquisition correlates with specific content releases or seasonal shifts in the financial education market.
How our pricing estimate works for Making Money Podcast
The pricing estimates provided for the Making Money Podcast are generated through a standardized algorithmic model designed to reflect current market rates for YouTube creators. The calculation is derived from a combination of the creator’s subscriber count, the average view count per video, and the specific niche CPM (Cost Per Mille) associated with the finance category. For this channel, we utilized an average view count of 30,592, which serves as the primary indicator of reach and engagement. This figure is then multiplied by the niche-specific CPM band—in this case, $45 to $75—to determine the baseline value of an integrated advertisement. The model also applies multipliers based on the video format, ensuring that long-form podcast integrations are valued appropriately relative to shorter content types. These estimates are intended to provide a factual, data-driven baseline for brand partnerships and are not reflective of negotiated private rates. For a comprehensive explanation of how we weight subscriber counts, engagement metrics, and category-specific advertising demand, please visit our /methodology page.