Tammi Clarke

About Tammi Clarke

Tammi Clarke operates @makeupbytammi, a UK-based YouTube channel focused on makeup tutorials and creative beauty content. With 221,000 subscribers and 23.2 million total views across 706 published videos, the channel positions itself as an accessible entry point to makeup experimentation. Clarke's stated approach emphasizes creative play and low-stakes beauty—framing makeup as temporary and exploratory rather than prescriptive. The channel's longevity (706 videos) suggests consistent content output over an extended period. The 23.2 million cumulative view count reflects moderate engagement depth relative to subscriber count, indicating that while the audience is engaged enough to support regular uploads, individual video performance varies. The channel operates in the beauty category, a highly saturated YouTube niche where differentiation typically depends on tutorial quality, personality, and niche positioning (e.g., beginner-friendly vs. advanced techniques, specific makeup styles, or demographic targeting).

Tammi Clarke's estimated sponsorship rates

Tammi Clarke's estimated sponsorship rate for integrated YouTube video content ranges from $530 (low) to $1,326 (high), with a typical rate of $884. This mid-tier pricing reflects the 221,000-subscriber audience size and positions the channel within the broader beauty creator market. The estimate is algorithmic, based on subscriber count adjusted for niche-specific CPM benchmarks and YouTube platform multipliers; it does not incorporate direct brand-negotiation data. Peer creators with similar subscriber counts—including Makeup Creators (213,000 subs), Sakshi Gupta Makeup Studio & Academy (231,000 subs), and 단이 DANI (233,000 subs)—typically fall within comparable rate bands. Rates in the beauty category are influenced by advertiser demand (cosmetics, skincare, and beauty-tech brands), geographic audience composition (UK-based channels may attract different CPM rates than US or Asia-Pacific creators), and video format (tutorials and product reviews tend to command higher rates than vlogs). The $884 typical rate assumes standard mid-roll or pre-roll integration; exclusivity, longer-form content, or multiple placements would adjust pricing upward.

Who should partner with Tammi Clarke?

Tammi Clarke's 221,000 subscribers represent a mid-tier audience within the beauty category. The channel's appeal is positioned toward makeup enthusiasts seeking approachable, creative tutorials rather than professional or advanced techniques. Beauty-focused brands typically target creators in this subscriber range for product placement, affiliate partnerships, and sponsored tutorials. Relevant brand categories include cosmetics manufacturers (foundation, eyeshadow, lipstick brands), beauty-tech companies (smart mirrors, LED lighting for makeup application), skincare lines, and beauty education platforms. The UK geographic origin may also attract regional beauty retailers and international brands with UK distribution. Peer audiences of similar scale—such as Sakshi Gupta Makeup Studio & Academy (231,000 subs) and Salma bannis Soin et beauté (239,000 subs)—demonstrate that mid-tier beauty channels can sustain advertiser interest across multiple product categories. The 23.2 million total view count suggests the audience has accumulated over time rather than concentrating in recent viral moments, indicating a stable, recurring viewership rather than trend-dependent traffic.

Tammi Clarke's growth and performance

Snapshot data spans only one day (May 12, 2026), with subscriber count holding steady at 221,000. This single data point does not permit analysis of growth trajectory, seasonal patterns, or acceleration trends. We do not yet have view-count history or multi-month subscriber progression data. To assess growth momentum, longer-term tracking (minimum 30–90 days) would be required. The 706 published videos and 23.2 million cumulative views indicate sustained channel activity, but without comparative snapshots, current growth rate remains unknown.

How our pricing estimate works for Tammi Clarke

The estimated rate range ($530–$1,326, typical $884) is calculated algorithmically using subscriber count, niche-specific CPM benchmarks for the beauty category, and platform/format multipliers for YouTube integrated video sponsorships. The estimate does not incorporate direct brand negotiation data, historical pricing from this creator, or community-reported rates; it is therefore calibrated as a metric estimate. For a detailed explanation of the CPM model, multiplier logic, and confidence intervals, see the /methodology page. Rates may vary based on audience demographics, engagement metrics, content format, exclusivity terms, and advertiser demand at time of negotiation.