马姐美食记

About 马姐美食记

马姐美食记 (@majiemeishiji-b1d) is a YouTube-based content creator focused on the food and drink category. Operating primarily in the zh-CN language, the channel functions as a digital archive of home-style cooking, emphasizing the sensory aspects of food preparation and the domestic atmosphere of the kitchen. The channel’s content strategy is centered on the documentation of traditional recipes, prioritizing a 'warm' and 'authentic' aesthetic that resonates with viewers interested in culinary arts and lifestyle content.

With a total of 1,694 videos published, the creator maintains a high-frequency output, documenting various home-cooked meals with a focus on simplicity and accessibility. The channel explicitly states that all content is produced under authorization from creators in mainland China, adhering to platform guidelines regarding safety and responsible content creation. By positioning the channel as a 'family food recorder,' the creator aims to evoke a sense of nostalgia and comfort, moving away from complex, professional culinary techniques in favor of relatable, everyday cooking. The channel serves as a repository for viewers seeking straightforward instructional content that highlights the cultural and emotional significance of home-prepared meals. As a US-based entity, the channel bridges the gap between traditional Chinese culinary practices and a global YouTube audience, maintaining a consistent thematic focus on the 'smoke and fire' of the home kitchen.

马姐美食记's estimated sponsorship rates

The estimated market rate for a brand integration on the 马姐美食记 YouTube channel ranges from $46 to $75 per video, with a typical valuation of $57. These figures are derived from an algorithmic assessment of the channel’s performance metrics, specifically leveraging an average view count of 3,565 per video and a niche-specific CPM band of $13 to $21. The pricing structure is heavily influenced by the channel's classification within the nano-influencer tier, which typically commands lower absolute costs compared to macro-influencers but often provides higher engagement density within specific culinary niches.

Several factors contribute to these rate estimates. First, the high volume of content—nearly 1,700 videos—indicates a consistent, reliable delivery schedule, which is a key variable for brands seeking long-term partnership stability. Second, the niche CPM band of $16 (the anchor point for this estimate) reflects the current advertising demand within the food and drink sector, where instructional and lifestyle content often commands moderate premiums due to its evergreen nature. Unlike creators in highly volatile niches, the stability of the home-cooking category allows for more predictable ROI for sponsors. The channel’s rate is further moderated by its current subscriber base of 33,100, which positions it as an accessible entry point for brands targeting specific cultural or culinary demographics. For a detailed breakdown of how these variables interact to form the final estimate, please refer to our methodology page.

Who should partner with 马姐美食记?

The audience for 马姐美食记 consists primarily of individuals interested in home-style cooking, traditional Chinese culinary techniques, and lifestyle-oriented content. Given the channel's focus on 'warm' and 'comforting' food, the demographic is likely composed of viewers seeking practical, low-barrier-to-entry recipes that can be replicated in a home environment. The content is particularly well-suited for brands in the kitchenware, grocery, and home-appliance sectors, as well as platforms focused on cultural heritage and lifestyle education.

When compared to peer creators in the food and drink space, such as 家常味日记 (31,800 subscribers) and รีวิวเวอร์ Reviewer (29,800 subscribers), 马姐美食记 occupies a similar position in the nano-influencer landscape. These creators collectively cater to a segment of the market that values authenticity over high-production value. While we do not yet have granular demographic data regarding the geographic distribution of the audience, the primary language of zh-CN suggests a strong alignment with Chinese-speaking communities globally. The channel's content style—which avoids complex culinary jargon—makes it accessible to a broad range of skill levels, from novice cooks to those looking for inspiration for daily meal preparation. The consistency in the creator's output, shared by peers like Ombus Kuliner (28,500 subscribers), suggests that the audience is likely accustomed to a daily or near-daily cadence of uploads, which fosters high levels of habitual viewership and long-term channel loyalty.

马姐美食记's growth and performance

As of the latest data snapshot on August 3, 2026, the channel 马姐美食记 maintains a subscriber base of 33,100. Our tracking systems began monitoring this channel on August 3, 2026, at which time the subscriber count was 31,200. This initial observation period provides a baseline for future growth analysis. Over the course of the single-day observation window, the channel recorded a delta of 0 subscribers. Because our tracking for this specific channel is in its early stages, we do not yet have a longitudinal view-count history or a multi-month growth trajectory to determine the average monthly subscriber acquisition rate. The total view count stands at 26,237,695, a figure accumulated over the lifetime of the channel's 1,694 published videos. Future snapshots will be required to establish a clear trend line regarding the channel's velocity and its ability to convert new viewers into long-term subscribers.

How our pricing estimate works for 马姐美食记

The valuations and performance metrics provided for 马姐美食记 are calculated using a proprietary algorithmic model developed by InfluencerUnion. This system integrates raw data points—including current subscriber counts, total lifetime views, and niche-specific CPM (Cost Per Mille) benchmarks—to estimate the fair market value of a creator's inventory. For this profile, we utilized an anchor CPM of $16, which is calibrated based on the specific advertising demand for the food and drink category. The algorithmic estimate for a video integration is derived from the formula: [Subscriber Count] × [Niche CPM] × [Platform/Format Multipliers], adjusted for the creator's specific average view count of 3,565. This approach ensures that the valuation remains grounded in current platform performance rather than subjective popularity. For a comprehensive explanation of our data collection processes, the weighting of different engagement metrics, and the specific variables used in our pricing formula, please refer to our methodology page.