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1.83M
Subscribers
—
Average views
not yet measured
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Reach quality
Reach quality needs at least 1,000 subscribers and three measured videos. We have not measured enough of this channel yet.
204.5M
Total views
605
Videos
2026-10-04
Data updated
subscriber and view counts
About
🥢Chinese recipes from our family to yours!🥢 My dad, Chung Sun Lau, has been cooking Chinese food for over 50 years - as a teenager fending for himself in Guangzhou, as the head chef of his own restaurant in New York, and as a loving father in our home. And now that he is retired, I’ve made it my mission to share the hundreds of Chinese recipes and life stories stowed away in his head. Visit https://madewithlau.com for all of our recipes and blog posts! My dad was born & raised in Guangzhou, China, before eventually leaving his life behind and immigrating to New York in 1981, in pursuit of a better life for his future family. Following his father's footsteps, he opened a successful Chinese restaurant of his own a few years later. Subscribe for stories, techniques, & recipes that have been handed down in our family for generations. Whether you're a seasoned home cook or a novice in the world of Chinese cuisine, there is something here for everyone.
About Made With Lau
Made With Lau, hosted on YouTube under the handle @madewithlau, is a digital culinary project centered on the preservation and dissemination of traditional Chinese cooking techniques. The channel features Chung Sun Lau, a chef with over 50 years of professional experience, ranging from his early years in Guangzhou to his tenure as a head chef in New York. Following his retirement, the channel was established to document his extensive repertoire of recipes and personal history. With 1,830,000 subscribers and 605 videos published, the content serves as both a recipe repository and a biographical archive of the immigrant experience. The channel maintains a direct connection to its audience through an external website, madewithlau.com, which hosts written versions of the recipes and supplementary blog content. The production focuses on the intersection of culinary instruction and storytelling, emphasizing the transmission of generational knowledge. By documenting the specific techniques utilized by Chung Sun Lau since his immigration to the United States in 1981, the channel provides a structured look at authentic Chinese home cooking. The project operates as a legacy-focused media entity, prioritizing the archival of culinary skills that might otherwise be lost. The channel has accumulated 204,374,325 total views, reflecting a sustained interest in the instructional and narrative format provided by the father-son team.
Made With Lau's estimated sponsorship rates
The estimated market value for a video integration on the Made With Lau YouTube channel ranges between $809 and $1,307, with a typical valuation of $996 per placement. These figures are derived from a niche CPM band of $13 to $21, anchored at $16, and are adjusted based on the channel’s current subscriber count of 1,830,000. Because the channel operates within the food and beverage category, pricing is influenced by the high engagement typical of instructional cooking content, which often attracts long-term brand partnerships in the kitchenware, appliance, and grocery sectors. The valuation model accounts for the creator’s status as a mega-tier influencer, which generally commands higher premiums due to the perceived authority and trust established with a large, loyal subscriber base. Factors pushing this rate toward the higher end of the spectrum include the channel’s high production quality and the specific, niche-focused nature of the content, which allows for highly targeted advertising. Conversely, the rate is moderated by the platform’s current average view-count metrics, which serve as a primary indicator of reach for potential sponsors. For a detailed breakdown of the variables and coefficients used to calculate these figures, please refer to our methodology page.
Who should partner with Made With Lau?
The audience for Made With Lau is primarily composed of individuals interested in authentic Chinese cuisine, home cooking instruction, and culinary history. Given the channel's focus on traditional techniques and the personal narrative of Chung Sun Lau, the viewer demographic likely includes home cooks, food enthusiasts, and those interested in the cultural nuances of Chinese-American culinary traditions. The channel’s reach is comparable to other prominent food and beverage creators, such as Anak Kuliner (1,820,000 subscribers) and Home Cooking Adventure (1,870,000 subscribers), suggesting a shared interest in high-quality, instructional culinary content. Brands that align with this audience profile typically include manufacturers of kitchen appliances, premium cookware, specialty ingredient suppliers, and meal-kit delivery services. The channel’s focus on long-form, educational content suggests an audience that is highly engaged and likely to follow multi-step recipes, making it a suitable environment for brands that require more than a brief mention to explain their value proposition. While we do not yet have granular demographic data regarding geographic distribution or age, the content's focus on the immigrant experience and professional-grade culinary instruction positions it as a stable, evergreen resource within the food and drink vertical. The consistency of the content, as evidenced by the 605 videos published, suggests a recurring viewership that values the channel as a reliable reference point for home cooking.
Made With Lau's growth and performance
As of our most recent data snapshot on October 4, 2026, Made With Lau maintains a subscriber count of 1,830,000. Our tracking systems initiated monitoring on this date, establishing a baseline for future growth analysis. During the initial 24-hour observation window, the channel recorded a net change of zero subscribers. Because our tracking period for this creator is currently limited to a single day, we do not yet have sufficient historical data to calculate month-over-month growth rates, subscriber velocity, or long-term trend lines. We also do not yet have view-count history or average view-count trends for the last 30 days to provide a comprehensive analysis of recent performance. Future updates to this profile will incorporate longitudinal data to better illustrate the channel's trajectory within the food and drink category.
How our pricing estimate works for Made With Lau
The valuation estimates provided for Made With Lau are generated using a proprietary algorithmic model designed to standardize influencer pricing across the creator economy. This model calculates the potential cost of a video integration by multiplying the creator's total subscriber count by a niche-specific Cost Per Mille (CPM) band, further adjusted by platform-specific and format-specific multipliers. For this channel, we have applied a food and beverage niche CPM band of $13 to $21. When historical view-count data is unavailable, the model utilizes a subscriber-fallback method to estimate reach, which carries a lower confidence interval than models based on verified recent performance. These figures represent an estimated market value for a standard YouTube integration and do not account for additional variables such as exclusivity, usage rights, or long-term partnership discounts. For a comprehensive explanation of the variables, coefficients, and data sources used in our calculations, please visit our methodology page.