Lokis

About Lokis

Lokis is a Brazilian gaming creator with 4.92 million YouTube subscribers and over 4 billion total views across 2,737 published videos. The channel specializes in Roblox content, with a stated upload schedule of daily videos at 7 p.m. local time. This consistent publishing cadence has built a substantial audience base within the gaming category, positioning the channel among high-subscriber-count creators in the space.

The creator operates primarily in Portuguese, reflecting the Brazilian market focus. With a total view count exceeding 4 billion, the channel demonstrates sustained audience engagement over its publishing history. The combination of niche focus (Roblox gameplay) and regular upload frequency has contributed to the channel's growth trajectory within the competitive gaming vertical.

Lokis competes directly with similarly-sized gaming channels including R7 Tatsumaki (4.9M subscribers), PUBG MOBILE Esports (4.95M), Pak GM (4.98M), and Kori (4.98M), all operating in the same subscriber tier. The channel's positioning reflects the broader trend of regional gaming creators building large audiences through consistent, category-specific content.

Lokis's estimated sponsorship rates

Lokis commands a typical integrated video rate of $5,904, with a range from $3,542 (low estimate) to $8,856 (high estimate) for YouTube video integrations. This pricing reflects the creator's high audience tier classification, driven primarily by the 4.92 million subscriber base.

The rate structure is influenced by several factors specific to this creator's profile. Subscriber count is the dominant lever—at nearly 5 million subscribers, Lokis sits at the upper end of the gaming creator distribution. Gaming content typically carries moderate CPM rates compared to finance or technology niches, but scale compensates significantly. The Brazilian geographic origin may introduce some variance in advertiser demand relative to English-language creators, though gaming content shows relatively consistent monetization across regions.

Video format (integrated sponsorship on YouTube) carries standard multipliers relative to other placements. Recent view-count data is not yet available in our tracking history, so the estimate relies on subscriber-count-based modeling. Peer creators in the same niche and subscriber range—R7 Tatsumaki, PUBG MOBILE Esports, Pak GM, and Kori—operate within comparable rate bands, though individual rates vary based on engagement metrics and advertiser demand patterns not fully captured in subscriber count alone.

For detailed methodology on how these estimates are calculated, see our /methodology page.

Who should partner with Lokis?

Lokis reaches 4.92 million subscribers primarily interested in Roblox gameplay content. The audience skews toward the gaming category, with Roblox as the primary content focus. This niche positions the channel within a specific subset of the broader gaming audience—players and fans of the Roblox platform rather than general gaming interest.

Brand categories suited to this audience include gaming platforms and services, in-game monetization products, gaming peripherals and hardware, and Roblox-adjacent entertainment or educational content. Advertisers targeting young gaming audiences, particularly those engaged with sandbox and user-generated-content gaming platforms, would find direct relevance. The daily publishing schedule and stated 7 p.m. upload time suggest a consistent, engaged viewership with predictable consumption patterns.

The 4 billion+ total view count indicates sustained audience retention and repeat viewership over the channel's history. However, we do not yet have granular demographic breakdowns, viewer geographic distribution beyond the creator's Brazilian origin, or recent 30-day average view metrics. These data points would further clarify audience composition and engagement depth. Peer channels in the gaming space—including R7 Tatsumaki and PUBG MOBILE Esports—serve similarly large audiences, though their specific content focuses and audience compositions differ.

Lokis's growth and performance

Lokis was first tracked on 2026-05-12 at 4,920,000 subscribers. The most recent snapshot, also from 2026-05-12, shows 4,920,000 subscribers, representing no change over the 1-day observation window. This single-day span is insufficient to establish meaningful growth trends or velocity. We do not yet have historical subscriber data spanning weeks or months that would allow analysis of growth rate, acceleration, or seasonal patterns.

To assess this creator's growth trajectory, longer-term snapshots are required. Future tracking will establish whether the current subscriber count represents a plateau, a temporary pause in growth, or a point within normal fluctuation patterns.

How our pricing estimate works for Lokis

The rate estimate for Lokis is generated algorithmically based on subscriber count, niche classification, and platform/format multipliers. The calculation follows this general framework: subscriber count is multiplied by an estimated niche CPM (cost per thousand impressions), adjusted for platform (YouTube), content format (integrated video sponsorship), and geographic factors. The resulting figure represents a typical mid-point rate; low and high estimates reflect variance in advertiser demand and engagement-based adjustments.

This estimate is calibrated against zero community data points—meaning no direct rate submissions or historical pricing data from Lokis or similar creators have been collected yet. As more creators in the gaming niche and similar subscriber tiers submit rate data, calibration will improve and estimates will become more precise.

For a full technical explanation of the pricing model, multiplier values, and how estimates are refined over time, visit our /methodology page.