Mint

About Mint

Mint (@livemint) operates as a dedicated financial news entity on YouTube, serving as a digital extension of its broader business journalism operations. With a subscriber base of 1,520,000, the channel functions as a repository for high-frequency business reporting, studio-based debates, and long-form interviews with key figures in the Indian government and private sector. The content strategy is structured around professional journalism, covering a diverse spectrum of topics including macroeconomic policy, market analysis, personal technology, and health-related business developments.

Unlike individual creator-led channels, Mint maintains a high-volume output model, having published 37,929 videos to date. This volume reflects a newsroom-style production cadence rather than a singular personality-driven approach. The channel’s total view count stands at 784,536,302, underscoring its role as a primary source for financial information within its domestic market. By focusing on institutional-grade reporting and expert commentary, the channel captures a professional audience interested in granular business updates. While the channel maintains a consistent presence in the finance category, its breadth of coverage—spanning from corporate governance to consumer-facing tech trends—allows it to maintain relevance across multiple segments of the financial services sector. The channel’s longevity and established editorial standards position it as a significant entity within the Indian financial media landscape.

Mint's estimated sponsorship rates

The estimated cost for a video integration on the Mint YouTube channel ranges from $77 to $128, with a typical valuation of $94 per placement. These figures are derived from an algorithmic assessment of the channel’s audience size, niche-specific CPM benchmarks, and historical engagement data. In the finance category, where CPMs generally fluctuate between $45 and $75, Mint’s valuation is anchored at a $55 CPM. This pricing model accounts for the channel’s mega-tier subscriber status and the high-intent nature of its audience, which is typically composed of professionals and investors seeking reliable financial data.

Several factors influence these rate estimates relative to peer creators. The primary driver is the channel's specific niche within the finance sector, which commands higher advertising premiums due to the high lifetime value of the viewers. Additionally, the channel's high volume of content—totaling 37,929 videos—suggests a consistent, albeit fragmented, viewership pattern. While the channel possesses a massive subscriber base, the rate estimate is adjusted based on an average view count of 1,713 per video, which serves as the primary metric for calculating the potential reach of a sponsored integration. Advertisers looking to engage with Mint are paying for access to a highly targeted, news-oriented demographic rather than a personality-driven influence. Consequently, the pricing reflects the efficiency of reaching a professional audience within a structured, reputable media environment, rather than the speculative reach associated with entertainment-focused content.

Who should partner with Mint?

Mint’s audience is primarily composed of individuals interested in macroeconomic trends, corporate news, and financial literacy. Given the channel’s focus on business journalism and institutional interviews, the demographic likely skews toward professionals, investors, and students of economics. This audience is particularly valuable for brands operating in sectors such as fintech applications, online brokerage platforms, personal-finance education services, and corporate banking. The content’s emphasis on health and personal technology also provides secondary opportunities for brands in the wellness and consumer electronics sectors to reach a professional-leaning demographic.

When compared to peer creators in the finance niche, Mint occupies a similar tier to channels like 굿모닝주식TV (@goodmorningstocktv) and 오늘의주식뉴스 (@todaystocknews1), both of which share the same 1,520,000 subscriber count. It also shares a similar market position with Yahoo Finance (@yahoofinance, 1,500,000 subs), which similarly operates as an institutional news outlet rather than an individual creator channel. While creators like Felicia Putri Tjiasaka (@felicia.tjiasaka, 1,550,000 subs) utilize a more personality-centric approach to financial education, Mint’s audience is defined by its reliance on the channel for daily news consumption. This creates a distinct viewer behavior pattern characterized by high-frequency, short-duration visits to stay updated on current events. The channel’s ability to maintain a massive subscriber base while covering diverse topics like government policy and market movements suggests a broad appeal across the financial services ecosystem.

Mint's growth and performance

The growth trajectory for @livemint is tracked via periodic snapshots that provide insight into its subscriber acquisition over a 67-day observation window. As of the most recent data point on October 3, 2026, the channel reached 1,520,000 subscribers. This represents a net increase of 20,000 subscribers from the initial tracking date of July 28, 2026, when the channel was recorded at 1,500,000 subscribers. This steady, incremental growth is consistent with a long-standing media brand that relies on organic search and news relevance rather than rapid, trend-based viral spikes.

Because the channel has been active for a significant period, the current growth rate reflects a mature stage in its lifecycle. We do not yet have granular view-count history or daily growth velocity data to determine if specific news cycles correlate with subscriber surges. However, the consistent addition of approximately 300 subscribers per day over the 67-day period indicates a stable and predictable audience expansion. This pattern is typical for institutional news channels where subscriber growth is tied to the brand's overall reputation and the consistent delivery of daily information rather than individual content pieces.

How our pricing estimate works for Mint

The valuation and audience insights presented in this profile are generated through a proprietary algorithmic framework designed to estimate the market value of creator content. The pricing estimate is calculated by synthesizing the creator’s subscriber count, the specific niche CPM (Cost Per Mille) band, and platform-specific multipliers for video integrations. For Mint, the calculation utilizes a niche CPM anchor of $55, applied against an average view count of 1,713, which provides a high-confidence basis for the estimated integration cost.

This methodology ensures that valuations remain grounded in objective performance metrics rather than subjective assessment. By normalizing data across different creator categories, we provide a standardized benchmark for brands and agencies. For a comprehensive breakdown of the variables involved in these calculations—including how we weight subscriber counts versus actual view-through rates—readers should consult our full methodology page. This ensures transparency regarding how the mega-tier classification and niche-specific adjustments are applied to the final dollar range.