Liputan Kuliner

About Liputan Kuliner

Liputan Kuliner is a YouTube food channel with 55,300 subscribers focused on documenting regional Indonesian cuisine, particularly Javanese and broader Nusantara culinary traditions. The channel has published 133 videos and accumulated 6,442,370 total views. The creator's stated mission is to cover a wide variety of traditional and contemporary dishes from across the Indonesian archipelago, positioning the channel as a regional food documentation resource rather than a lifestyle or entertainment-first format.

The channel operates in the food and drink category, a segment with significant YouTube engagement potential driven by recipe replication, cultural interest, and regional food tourism. Liputan Kuliner's focus on Indonesian regional cuisine addresses a specific audience segment interested in traditional cooking methods, ingredient sourcing, and cultural food narratives. With 133 published videos, the channel demonstrates consistent content output over its tracking period. The average views per video—approximately 48,400 across the total catalog—suggests moderate but stable audience retention within the regional food niche.

Liputan Kuliner's estimated sponsorship rates

Liputan Kuliner's estimated sponsorship rate for an integrated YouTube video ranges from $186 (low) to $465 (high), with a typical rate of $310. This pricing reflects the channel's subscriber base of 55,300 and its classification as a low-tier audience channel by InfluencerUnion's algorithmic model.

The rate positioning is consistent with peer creators in the food and drink category operating at similar scale. Dyma Kuliner (55,700 subs) and Beer Vlogger (61,500 subs) represent comparable audience sizes, while PECINTA MAKANAN (63,000 subs) and Kuliner Battle (64,900 subs) occupy the upper range of this peer cohort. The typical $310 rate reflects the niche CPM environment for regional food content on YouTube, which generally commands lower advertiser premiums than finance, technology, or lifestyle categories, though food content benefits from consistent brand partnership opportunities in kitchenware, ingredient suppliers, and regional food tourism.

For brands targeting Indonesian regional food audiences, this rate tier represents accessible partnership costs relative to the channel's documented reach of 6.4 million total views. Exact pricing methodology is detailed on our /methodology page.

Who should partner with Liputan Kuliner?

Liputan Kuliner reaches approximately 55,300 YouTube subscribers with demonstrated interest in Indonesian regional cuisine, particularly Javanese food traditions and broader Nusantara culinary practices. The audience composition reflects viewers engaged with food documentation, cultural cooking narratives, and regional ingredient exploration rather than entertainment-focused food content.

Brand categories with natural alignment include: regional food tourism platforms, Indonesian ingredient suppliers and specialty food retailers, kitchenware and cooking equipment manufacturers, food media and recipe platforms, and cultural education organizations focused on Southeast Asian traditions. The channel's 6,442,370 total views indicate sustained audience interest in this content vertical, though we lack granular demographic data (age, gender, geographic distribution within Indonesia or diaspora audiences) and recent engagement metrics (average views per video in the last 30 days are not yet available).

The peer creator landscape—including Dyma Kuliner, Beer Vlogger, Babina Youtuber, PECINTA MAKANAN, and Kuliner Battle—suggests a competitive but fragmented regional food niche on YouTube. Liputan Kuliner's specific focus on Javanese and Nusantara cuisine differentiates it from generalist food channels, potentially attracting brands with regional or cultural positioning strategies. Audience tier classification as 'low' reflects subscriber count rather than content quality or engagement depth.

Liputan Kuliner's growth and performance

Liputan Kuliner's subscriber count was 55,300 at the first tracked snapshot on 2026-05-11 and remained at 55,300 as of the latest snapshot on the same date. The tracking span covers only one day with zero net subscriber change. This single-day observation window provides insufficient data to assess growth trajectory, seasonal patterns, or long-term channel momentum. Average views over the last 30 days are not yet available in our dataset. To establish meaningful growth analysis, we require extended historical snapshots spanning weeks or months. Interested parties should monitor the channel directly for current subscriber velocity and recent video performance.

How our pricing estimate works for Liputan Kuliner

Liputan Kuliner's estimated sponsorship rate ($186–$465, typical $310) is calculated algorithmically based on subscriber count (55,300), niche CPM benchmarks for food and drink content, and YouTube platform and format multipliers. The estimate does not incorporate community-submitted pricing data—currently zero data points from brand partners or the creator—and therefore relies entirely on InfluencerUnion's calibrated CPM model for the food category. Actual rates may vary based on factors including video length, integration style, audience geography, seasonal demand, and direct negotiation. For a complete explanation of the pricing methodology, multiplier logic, and niche CPM derivation, see our /methodology page.