小毛

About 小毛

小毛 (@lilmao9885) is a Taiwan-based gaming creator with 306,000 subscribers and 102,011,679 total views across 649 published videos on YouTube. The channel documents the daily activities and gaming sessions of the DE team from the creator's perspective, supplemented by lifestyle content including vlogs and food reviews. According to the channel bio, the creator has shifted from a spice-enthusiast persona toward a more health-conscious approach to content creation.

The channel operates primarily in Traditional Chinese and serves an audience interested in gaming culture, team dynamics, and casual lifestyle documentation. Content spans competitive and casual gaming moments, behind-the-scenes team footage, and occasional food and product unboxing segments. This multi-category approach—anchored in gaming but extending into lifestyle and food content—reflects a common strategy among mid-tier creators seeking to diversify audience engagement beyond a single vertical.

With nearly 102 million cumulative views, the channel has established a stable viewership base. The creator maintains a direct business contact (Mao9885@creatorlabs.com) for partnership inquiries and is also active on Instagram (@wl02160729) and Facebook, indicating a multi-platform presence typical of established gaming creators in the Asia-Pacific region.

小毛's estimated sponsorship rates

小毛's estimated video integration rate on YouTube ranges from $367 (low) to $918 (high), with a typical rate of $612 per integrated sponsorship. This mid-tier pricing reflects the creator's 306,000-subscriber base and positions them within a competitive band of gaming creators of similar scale.

Several factors influence this rate structure. Subscriber count is the primary driver: peers like Bengal Yt (307,000 subs), VALORANT Champions Tour Pacific (308,000 subs), iTzu Gaming (308,000 subs), and Sadan Gamer (309,000 subs) operate at nearly identical audience sizes, suggesting standardized market pricing for this subscriber tier in gaming. The gaming niche itself typically commands moderate CPM rates compared to finance or tech verticals, reflecting advertiser demand and audience purchasing power in that category.

Geographic location also plays a role: Taiwan-based creators often serve audiences in Taiwan, Hong Kong, and Mandarin-speaking regions, which may have different advertiser density and CPM benchmarks than English-language markets. The creator's secondary categories in lifestyle and food content add some flexibility for brand partnerships outside pure gaming, potentially broadening the range of sponsorship opportunities. The estimate is algorithmic and based on subscriber count, niche CPM multipliers, and platform-specific format adjustments; see the methodology page for details on how this calculation is derived.

Who should partner with 小毛?

小毛's audience of 306,000 subscribers is concentrated in the gaming category, with secondary interest in lifestyle and food content. The channel's dual focus on team-based gaming documentation and casual lifestyle vlogging suggests an audience that values both competitive gaming moments and relatable, behind-the-scenes creator content.

Brand categories likely to resonate with this audience include gaming hardware and peripherals, energy drinks and snacks, casual dining and food delivery services, and lifestyle products aimed at young adults. The creator's documented shift from a spice-enthusiast persona to a health-conscious approach may also open opportunities with wellness and nutrition brands seeking authentic endorsements. The presence of food and product unboxing content indicates audience receptivity to consumer goods reviews and recommendations.

The channel's Traditional Chinese language focus and Taiwan-based origin position it within the Mandarin-speaking gaming creator ecosystem, a segment that has grown substantially in recent years. Peer creators at similar scale—such as Bengal Yt, iTzu Gaming, and Cansel Gaming—operate in overlapping niches, suggesting a competitive but established market for mid-tier gaming content in this region. The multi-platform presence (YouTube, Instagram, Facebook) indicates an audience comfortable across social channels, relevant for brands planning integrated campaigns. Sponsorship partners would likely be consumer brands targeting young adults in Taiwan and adjacent Mandarin-speaking markets with disposable income for gaming, food, and lifestyle products.

小毛's growth and performance

Snapshot data for 小毛 covers only a single day (May 11, 2026), with no subscriber change recorded during that period. The channel shows 306,000 subscribers at both the first tracked and latest snapshot dates. This limited observation window—spanning 1 day with a delta of +0 subscribers—does not provide sufficient data to assess growth trajectory, seasonality, or momentum. Long-term growth analysis would require historical data spanning weeks or months. Average view counts for the last 30 days are not yet available in the dataset. To evaluate this creator's growth performance relative to peers or the broader gaming category, additional snapshot history would be necessary.

How our pricing estimate works for 小毛

小毛's estimated sponsorship rate is calculated algorithmically based on subscriber count (306,000), niche CPM multipliers for the gaming category, and YouTube platform-specific format adjustments for integrated video content. The estimate does not rely on direct rate submissions or community-reported pricing; instead, it is derived from a calibrated model that accounts for typical advertiser rates across different creator tiers and content categories.

The low ($367), typical ($612), and high ($918) range reflects variance in deal structure, audience geography, and brand tier. Creators in the mid-tier audience segment (as classified here) typically see rates cluster around the typical estimate, with variation based on factors such as audience location CPM, content category, and individual negotiation. The estimate is labeled as metric-based with zero community data points, meaning it is purely algorithmic and has not been validated against actual reported rates from this creator or similar peers.

For a detailed explanation of how subscriber count, CPM multipliers, and platform coefficients combine to produce this estimate, visit the /methodology page. Actual rates may differ based on contract terms, exclusivity, usage rights, and direct negotiation between creator and brand.