Like Nastya

About Like Nastya

Like Nastya is a family-oriented YouTube channel with 132 million subscribers and over 120.6 billion total views across 1,070 published videos. The channel centers on Nastya and her parents engaging in play, learning, and everyday exploration designed for a global audience of children and families. Content spans foundational educational topics—songs, numbers, nature, colors, shapes, and animals—alongside behavioral and health messaging around hygiene, nutrition, and social skills.

The channel operates as a multilingual, cross-platform presence; Nastya maintains active accounts on Instagram and TikTok alongside the primary YouTube channel. The production is managed under Like Nastya, LLC, established in 2019. The channel's scale places it among the largest family-and-parenting-focused creators on YouTube, competing directly with channels such as Cocomelon (201 million subscribers), Vlad and Niki (149 million), and Kids Diana Show (138 million). The format emphasizes accessibility and repetition—core techniques in early-childhood education—making the content suitable for viewers ranging from toddlers to early elementary-school-age children. The channel's longevity and subscriber base suggest sustained appeal across multiple geographic markets and language groups.

Like Nastya's estimated sponsorship rates

Like Nastya commands a typical integrated video rate of $221,760, with a low estimate of $133,056 and a high estimate of $332,640 for YouTube-based sponsorships. This pricing reflects the creator's high audience tier classification and positions the channel among premium-rate family entertainment properties on the platform.

Rate drivers include absolute subscriber count (132 million), which anchors the estimate, combined with the niche CPM profile of family and parenting content. Family-focused channels typically attract advertisers in toy manufacturing, children's apparel, educational software, streaming services, and consumer packaged goods—categories that support moderate-to-high CPM rates. Geographic distribution also influences pricing; channels with significant viewership in North America and Western Europe command higher rates than those concentrated in lower-CPM regions.

Comparable peers occupy similar pricing bands. Cocomelon (201 million subscribers) and Vlad and Niki (149 million) likely command rates in the same range or higher, while smaller family channels such as ChuChu TV (98.1 million subscribers) would typically fall below this threshold. The estimate is algorithmic and does not reflect negotiated rates or historical deal data; actual pricing depends on campaign scope, exclusivity, and advertiser category. See the methodology page for the full calculation framework.

Who should partner with Like Nastya?

Like Nastya's 132 million subscribers represent one of the largest consolidated audiences in the family and parenting category on YouTube. The channel's content design—repetitive, visually engaging, and multilingual—targets children aged 1–7 and their parents or caregivers, a demographic that spans geographic and linguistic boundaries.

Brand categories aligned with this audience include toy and play manufacturers, children's apparel and footwear, educational technology platforms, streaming services with family tiers, children's publishing and media, nutritional products (infant formula, fortified snacks, vitamins), personal-care items (toothpaste, soap, shampoo), and consumer packaged goods marketed to families. Advertisers in these verticals benefit from the channel's demonstrated ability to sustain attention across a global, young demographic.

The channel's peer set—Cocomelon, Vlad and Niki, Kids Diana Show, and ChuChu TV—all target overlapping audience segments, though with varying content formats and geographic emphasis. Like Nastya's emphasis on parental co-viewing and behavioral messaging (hygiene, friendship, nutrition) positions it as particularly attractive to brands focused on child development, health, and family wellness. The channel's cross-platform presence on Instagram and TikTok extends reach into parental networks, where purchasing decisions for children's products are often made or influenced. Audience composition data (age, gender, geography) is not yet available in our database.

Like Nastya's growth and performance

Our tracking of Like Nastya began on 2026-05-11 at 132 million subscribers. As of the latest snapshot on the same date, the subscriber count remained at 132 million, representing zero net change over a one-day observation window. This single data point does not provide sufficient basis for growth-rate analysis. Historical view-count data and longer-term subscriber trajectory are not yet available. To assess subscriber velocity, audience retention, or seasonal patterns, a minimum of 30–90 days of continuous tracking data would be required.

How our pricing estimate works for Like Nastya

The rate estimate is algorithmic, derived from subscriber count, niche CPM benchmarks for family and parenting content, and platform-specific multipliers for YouTube video integrations. The calculation does not incorporate community-reported deal data (calibration: 0 data points) and should be treated as a baseline rather than a guaranteed quote. Actual rates depend on campaign length, exclusivity, advertiser category, and negotiation. For a detailed explanation of the CPM model, audience-tier classification, and format multipliers, see our methodology page.