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133M
Subscribers
12M
Average views
across 16 recent videos
9.0%
Reach quality
of subscribers watch, on average
Above typical for mega-sized channels
Above the mega median for mega-sized channels.
123.3B
Total views
1.11K
Videos
2026-10-03
Data updated
16-video sample
About Like Nastya
Like Nastya (@likenastyaofficial) is an entertainment creator on YouTube based in United States, with 133M subscribers, 123.3B total views and 1.11K videos.
Welcome to Nastya's universe - where Nastya and her parents play, learn, sing, explore and share their life experiences. Millions of kids and families from all over the world join Nastya every day to explore the world and learn about songs, numbers, nature, colors, shapes, animals, and the importance of eating healthy food, washing hands, being a good friend, and much more. Follow Like Nastya on Instagram - https://www.instagram.com/likenastya/ Follow Like Nastya on TikTok - https://www.tiktok.com/@likenastya My MERCH - https://store.likenastya.com/ Copyright © 2019 Like Nastya, LLC. All rights reserved. This visual production contains original artistic content and ideas and is protected by U.S. and international laws. Reproduction and distribution of this visual presentation without written expressed permission of the copyright holder/ author is prohibited. For permission requests, write to copyright holder/ author, addressed to
The channel centers on Nastya and her parents engaging in play, learning, and everyday exploration designed for a global audience of children and families. Content spans foundational educational topics—songs, numbers, nature, colors, shapes, and animals—alongside behavioral and health messaging around hygiene, nutrition, and social skills.
The channel operates as a multilingual, cross-platform presence; Nastya maintains active accounts on Instagram and TikTok alongside the primary YouTube channel. The format emphasizes accessibility and repetition—core techniques in early-childhood education—making the content suitable for viewers ranging from toddlers to early elementary-school-age children. The channel's longevity and subscriber base suggest sustained appeal across multiple geographic markets and language groups.
Who should partner with Like Nastya?
Brand categories aligned with this audience include toy and play manufacturers, children's apparel and footwear, educational technology platforms, streaming services with family tiers, children's publishing and media, nutritional products (infant formula, fortified snacks, vitamins), personal-care items (toothpaste, soap, shampoo), and consumer packaged goods marketed to families. Advertisers in these verticals benefit from the channel's demonstrated ability to sustain attention across a global, young demographic.
The channel's peer set—Cocomelon, Vlad and Niki, Kids Diana Show, and ChuChu TV—all target overlapping audience segments, though with varying content formats and geographic emphasis. Like Nastya's emphasis on parental co-viewing and behavioral messaging (hygiene, friendship, nutrition) positions it as particularly attractive to brands focused on child development, health, and family wellness. The channel's cross-platform presence on Instagram and TikTok extends reach into parental networks, where purchasing decisions for children's products are often made or influenced.