Leon's Home Cooking

About Leon's Home Cooking

Leon's Home Cooking, operating under the handle @leonhomecooking on YouTube, is a content creator focused on the food and drink category. The channel centers on the production of instructional culinary content, emphasizing recipes that are designed for home replication. With a total of 156 videos published to date, the channel maintains a consistent focus on accessible cooking techniques rather than specialized or niche culinary sub-genres. The creator, Leon, utilizes the platform to document and share personal recipes with a subscriber base of 64,000. As of October 2026, the channel has accumulated a total of 14,691,119 views. The content strategy is straightforward, prioritizing ease of preparation and instructional clarity, which aligns with the channel's stated goal of helping viewers recreate meals in their own kitchens. The channel operates primarily in English and is based in the United States, positioning it within the broader North American food-content landscape. By maintaining a steady output of instructional videos, the creator has established a digital archive that serves as a resource for home cooks seeking simple, replicable meal solutions. The channel does not currently diversify into secondary categories, remaining strictly focused on food and drink.

Leon's Home Cooking's estimated sponsorship rates

The estimated market rate for a video integration on Leon's Home Cooking ranges from $143 to $231, with a typical valuation of $176. These figures are calculated based on a niche CPM band of $13 to $21, anchored at $16. Because the channel’s recent 30-day average view count is not available, the pricing model utilizes a subscriber-fallback metric based on 11,008 views, resulting in a low-confidence rating for these estimates. Several factors influence this pricing structure relative to other creators in the food and drink space. Primarily, the channel’s micro-influencer status—defined by its 64,000 subscriber count—places it in a tier where engagement and audience trust are often prioritized over massive reach. The specific niche of home cooking typically commands a moderate CPM, as the content is evergreen and highly relevant to brands in the kitchenware, grocery, and meal-kit sectors. The geographic focus on the United States also acts as a positive multiplier, as advertisers generally pay a premium for domestic audiences compared to international demographics. While the channel has a significant archive of 156 videos, the lack of recent view-count history necessitates a conservative valuation. Advertisers should note that the pricing reflects a baseline expectation for integration performance, and actual campaign costs may fluctuate based on specific deliverables, exclusivity requirements, and the duration of the brand mention within the video format.

Who should partner with Leon's Home Cooking?

The audience for @leonhomecooking consists primarily of home cooks and individuals interested in accessible, replicable culinary content. Given the channel's focus on simple recipes, the demographic likely overlaps with consumers frequently engaged with kitchen appliance manufacturers, grocery retailers, and meal-planning services. The channel’s content style—instructional and practical—tends to attract viewers who are in the consideration phase of purchasing cooking tools or ingredients. When compared to peer creators in the food and drink niche, such as Kuliner Battle (64,900 subscribers) and Beer Vlogger (61,800 subscribers), Leon's Home Cooking maintains a comparable scale. While peers like Liputan Kuliner (59,200 subscribers) or Dyma Kuliner (57,700 subscribers) may focus on different regional cuisines or review-based formats, the audience for this channel is specifically tied to the utility of the recipes provided. The consistent subscriber count of 64,000 suggests a stable, if not rapidly fluctuating, viewership that values instructional reliability. Brands targeting this audience can expect a demographic that is actively seeking to improve their home-cooking capabilities, making it a suitable environment for products that solve common kitchen pain points. Unlike channels focused on high-end gastronomy or professional culinary techniques, the audience here is defined by its interest in everyday meal preparation, which provides a predictable context for brand integrations.

Leon's Home Cooking's growth and performance

The growth data for Leon's Home Cooking is currently limited to a single snapshot taken on October 4, 2026. At the time of this observation, the channel recorded 64,000 subscribers. Because the tracking period covered only one day, there is no measurable delta or net change in subscriber count to report. The channel has reached a total of 14,691,119 views across its 156-video library, indicating a long-term accumulation of traffic rather than a recent spike in popularity. We do not yet have view-count history or historical subscriber growth charts to determine the velocity of the channel's expansion. Future tracking will be required to establish a trend line, identify seasonal viewership patterns, or assess how the creator's upload frequency correlates with subscriber acquisition. For now, the channel is categorized as a stable entity within the micro-influencer tier, characterized by a mature content library rather than rapid, recent growth.

How our pricing estimate works for Leon's Home Cooking

The pricing estimates provided for Leon's Home Cooking are generated using a proprietary algorithmic model designed for the creator economy. This model calculates the value of a video integration by multiplying the creator's subscriber count by a niche-specific CPM (Cost Per Mille) band, further adjusted by platform-specific and format-specific multipliers. For this channel, the model utilizes a niche CPM band of $13 to $21, anchored at $16, to reflect the current market value of food and drink content on YouTube. In instances where recent 30-day view data is unavailable, the algorithm defaults to a subscriber-fallback metric to estimate potential reach, which is then used to derive the low, typical, and high price points. These figures are intended to serve as a baseline for negotiation and market research. For a comprehensive breakdown of the variables, weighting, and logic used to arrive at these estimates, please refer to our full methodology page at InfluencerUnion/methodology.