LeoJ Makeup

About LeoJ Makeup

LeoJ Makeup (@leojmakeup) is a South Korean beauty creator with 1,450,000 YouTube subscribers and 672,923,171 total views across 749 published videos. Operating primarily in Korean, the channel focuses on makeup artistry and beauty techniques, with an emphasis on accessible, entertaining approaches to makeup application and styling. The creator's stated mission centers on making beauty education engaging and practical—positioning makeup as a tool for confidence and self-expression rather than rigid aesthetic rules.

The channel's content strategy emphasizes tutorial-based and transformation-focused videos, typical of the Korean beauty YouTube ecosystem, which has historically driven significant engagement in makeup education and product demonstration formats. With nearly 1.5 million subscribers, LeoJ Makeup operates at the upper tier of the beauty category on YouTube, competing directly with established international and regional beauty educators. The creator maintains a professional business contact (leojmakeup@lefericreator.com) and cross-promotes on Instagram, indicating an organized approach to brand partnerships and audience management across platforms.

LeoJ Makeup's estimated sponsorship rates

LeoJ Makeup's estimated partnership rates for integrated YouTube video sponsorships range from $2,088 (low) to $3,480 (typical) to $5,220 (high). These figures reflect the creator's subscriber base of 1,450,000 and the niche CPM dynamics of the beauty category on YouTube, adjusted for platform and format multipliers.

The rate positioning is consistent with peer creators operating at similar scale: ssin 씬님 (1,420,000 subs), Devienna Makeup (1,380,000 subs), and Marlena Stell (1,580,000 subs) occupy comparable tiers. Beauty content on YouTube typically commands moderate-to-strong CPMs due to advertiser demand from cosmetics brands, skincare companies, and beauty-adjacent e-commerce platforms, though rates vary by geographic audience composition and viewer demographics.

LeoJ Makeup's Korean primary audience and language may influence CPM relative to English-language peers, as regional advertising markets and brand budgets differ. The estimate is algorithmic and does not reflect negotiated rates, which may vary based on campaign scope, exclusivity terms, audience analytics provided by the creator, and brand category alignment. Actual partnership fees should be confirmed directly with the creator's business contact.

Who should partner with LeoJ Makeup?

LeoJ Makeup's 1,450,000 subscribers are predominantly Korean-speaking viewers with demonstrated interest in makeup education, beauty techniques, and cosmetic product information. The channel's content—delivered in Korean with a focus on accessible, entertaining beauty instruction—attracts an audience likely concentrated in South Korea and Korean diaspora communities, though YouTube's global reach means some cross-regional viewership.

Brand categories with natural alignment include cosmetics manufacturers, skincare brands, makeup tool and brush companies, beauty e-commerce platforms, and online beauty education services. Korean beauty brands (K-beauty) represent a particularly relevant segment, given the creator's language and cultural positioning. Additionally, beauty-adjacent categories such as personal care appliances, hair care products, and color cosmetics retailers would find audience relevance.

The creator's emphasis on makeup artistry and technique-driven content suggests an audience with active interest in skill-building and product application, rather than passive beauty consumption. This positions the channel favorably for brands seeking engaged, tutorial-focused placements. Peer creators like Devienna Makeup and ssin 씬님 operate in similar audience segments, indicating a competitive but substantial market for beauty partnerships in this subscriber range.

LeoJ Makeup's growth and performance

LeoJ Makeup was first tracked on 2026-05-12 at 1,450,000 subscribers. The latest snapshot, also dated 2026-05-12, shows 1,450,000 subscribers—a span of 1 day with no change in subscriber count. This single data point does not provide sufficient history to characterize growth trajectory, acceleration, or seasonal patterns. Average view counts for the last 30 days are not yet available. Longer-term growth analysis will require additional tracking data across weeks and months.

How our pricing estimate works for LeoJ Makeup

LeoJ Makeup's estimated partnership rates are calculated algorithmically based on subscriber count (1,450,000), niche CPM for the beauty category, and platform/format multipliers for YouTube integrated video sponsorships. The estimate does not incorporate direct community data or negotiated rate submissions; it is derived from a calibrated model applied to publicly available channel metrics.

This approach provides a standardized, comparable baseline across creators but does not account for individual negotiating power, audience quality metrics, historical campaign performance, or brand-specific demand. Actual rates may differ significantly based on factors including audience geographic composition, engagement rates, exclusivity requirements, and advertiser competition in a given period.

For a detailed explanation of the algorithmic methodology, CPM assumptions, and multiplier logic, see the InfluencerUnion /methodology page. Creators and brands should treat this estimate as a reference point and confirm specific terms through direct negotiation.