LCK Tiếng Việt

About LCK Tiếng Việt

LCK Tiếng Việt is the exclusive Vietnamese-language broadcast channel for the League of Legends Champions Korea (LCK) tournament, operating under official licensing and approval from Riot Games Korea. The channel serves as the primary distribution point for LCK match broadcasts in Vietnam, with content rights managed by BOX Sports. Since its establishment, the channel has accumulated 722,432,964 total views across 9,633 published videos, reflecting sustained audience engagement with professional esports content in the Vietnamese market. The channel's content strategy centers on live tournament coverage and supplementary esports-related material, positioning it as a key media outlet for Korean League of Legends competition in Southeast Asia. As the licensed rights holder for LCK distribution in Vietnam, the channel operates under strict copyright protections and maintains official presence across multiple platforms including Facebook and TikTok to extend reach beyond YouTube.

LCK Tiếng Việt's estimated sponsorship rates

LCK Tiếng Việt's estimated sponsorship rates for integrated YouTube video placements range from $756 to $1,890, with a typical rate of $1,260 per integration. This pricing reflects the channel's 1,050,000 subscriber base and positioning within the gaming category, where niche CPM rates vary based on audience geography and advertiser demand. The Vietnamese esports audience commands different monetization dynamics than English-language gaming channels; while regional gaming creators like Speedy Y Milo and HG FREE FIRE operate at comparable subscriber scales (1,050,000–1,060,000), LCK Tiếng Việt's exclusive licensing status and tournament broadcast focus create distinct value propositions. The rate estimate incorporates platform multipliers for YouTube video format and reflects the high audience tier classification. Actual rates depend on campaign scope, integration type, and advertiser category; esports-adjacent brands (gaming hardware, energy drinks, streaming platforms) typically command higher CPM rates than general consumer goods. Detailed pricing methodology is available on the /methodology page.

Who should partner with LCK Tiếng Việt?

LCK Tiếng Việt reaches 1,050,000 subscribers concentrated in Vietnam, with primary appeal to esports enthusiasts aged 16–35 who follow professional League of Legends competition. The audience consists predominantly of LCK tournament viewers seeking Vietnamese-language commentary and analysis of Korean professional play. Brand categories well-suited to this audience include gaming hardware manufacturers, esports betting platforms, energy drink brands, PC component retailers, gaming peripherals companies, and streaming service providers. Secondary opportunities exist in tech education platforms and online tutoring services targeting the younger demographic segment. The channel's exclusive licensing status creates a captive audience for LCK content in Vietnam—viewers seeking official tournament broadcasts have limited alternative sources, which concentrates engagement. Comparable creators in the gaming category like Speedy Y Milo and HG FREE FIRE operate at similar scale but serve broader gaming audiences; LCK Tiếng Việt's narrower focus on professional esports creates a more specialized but potentially higher-intent audience for esports-specific advertisers. The Vietnamese market represents a growing esports consumer base with increasing purchasing power in gaming-related categories.

LCK Tiếng Việt's growth and performance

LCK Tiếng Việt was first tracked on 2026-05-11 at 1,050,000 subscribers. The latest snapshot, also from 2026-05-11, shows no change in subscriber count over the one-day observation window. This single-day span provides insufficient data to assess growth trajectory or seasonal patterns. Average view counts for the last 30 days are not yet available in our tracking system. Longer-term growth assessment requires additional snapshot history beyond the current one-day window.

How our pricing estimate works for LCK Tiếng Việt

The estimated sponsorship rate is calculated algorithmically based on subscriber count, niche category CPM benchmarks, and platform/format multipliers. The formula multiplies the creator's subscriber count by the estimated CPM for the gaming category in Vietnam, then applies adjustments for YouTube video format and audience tier. This estimate reflects typical market rates for creators at this scale and category but should not be treated as a guaranteed quote. Actual rates vary based on campaign specifics, advertiser category, content alignment, and negotiation. The estimate is calibrated against zero community data points (direct rate reports from brand partnerships), meaning it relies entirely on algorithmic modeling rather than observed transaction data. For detailed methodology documentation, see the /methodology page.