LAZ

About LAZ

LAZ (@lazoyunoynay) is a Turkish gaming creator who has built an audience of 3,690,000 subscribers since launching in August 2015. The channel has accumulated 1,881,787,152 total views across 2,475 published videos, establishing a consistent presence in the gaming category over more than a decade. According to the channel bio, LAZ shares gameplay content across various titles, positioning the channel as an entertainment-focused gaming destination rather than a specialized niche. The creator operates from Turkey and conducts outreach through laz@moramedya.com for advertising and partnership inquiries. The longevity of the channel—spanning over ten years—indicates sustained audience retention and consistent content production cadence. With nearly 3.7 million subscribers, LAZ operates at the scale of established gaming channels that have developed loyal viewership over extended periods.

LAZ's estimated sponsorship rates

LAZ's estimated sponsorship rate for an integrated video placement on YouTube ranges from $2,657 (low) to $6,642 (high), with a typical rate of $4,428. This pricing reflects the creator's subscriber base of 3,690,000 and classification as a high-tier audience creator. The rate estimate is algorithmic and does not yet incorporate direct community pricing data from brand partnerships, meaning it represents a calculated baseline rather than confirmed historical rates. Gaming creators at this subscriber scale typically command rates in this range, though actual pricing varies based on audience geography, engagement metrics, content format, and brand alignment. LAZ's Turkish origin may influence CPM calculations relative to creators in higher-CPM regions, though the substantial subscriber count offsets geographic factors. Creators in the same peer tier—including Wemmbu (3,700,000 subs), Rohit Gaming Studio (3,710,000 subs), and Enjoy gaming (3,730,000 subs)—operate within comparable rate structures. Exact pricing terms should be negotiated directly with the creator's management contact.

Who should partner with LAZ?

LAZ's audience of 3,690,000 subscribers represents a high-tier gaming demographic. The channel's ten-year history and 1.88 billion total views suggest an established, retention-focused audience rather than a newly acquired one. Without granular engagement data or recent view-count history, the specific brand-fit categories remain inferred from the gaming category classification. Gaming creators at this scale typically attract sponsorship interest from gaming hardware manufacturers, esports platforms, game publishers, streaming services, and entertainment brands. The Turkish origin of the creator indicates potential strength in Turkish-speaking markets and regional gaming communities, though YouTube's global distribution means the audience likely spans multiple geographies. Peer creators at similar scale—such as Parrot (3,650,000 subs) and Elraenn (3,640,000 subs)—operate in the same competitive tier, suggesting LAZ competes for similar brand partnerships and audience segments. The breadth of content across multiple game titles (rather than a single franchise focus) suggests a generalist gaming audience rather than a niche vertical, broadening potential brand categories but requiring alignment with entertainment and lifestyle sectors.

LAZ's growth and performance

LAZ's subscriber count was recorded at 3,690,000 on May 11, 2026, with no change detected in the single-day snapshot available. This represents only one tracking point, providing insufficient data to assess growth trajectory, acceleration, or seasonal patterns. Historical growth trends, monthly subscriber velocity, and year-over-year comparisons are not yet available in the dataset. Average view counts for the last 30 days are also not yet available. To establish growth context, longer-term tracking data spanning weeks or months would be required. Interested parties should monitor future snapshots to identify subscriber velocity and engagement trends.

How our pricing estimate works for LAZ

LAZ's estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (3,690,000), niche CPM benchmarks for gaming content, and platform-specific multipliers for YouTube video integrations. The estimate does not yet incorporate direct community data from confirmed brand partnerships—currently calibrated at zero data points—meaning it represents a model-based projection rather than observed market rates. The calculation methodology accounts for audience tier classification, content format, and platform dynamics. For a detailed explanation of the CPM assumptions, multiplier logic, and tier definitions underlying this estimate, see the /methodology page. As more partnership data is collected, the estimate will be refined to reflect actual market pricing for creators in this segment.