Lana Del Rey

About Lana Del Rey

Lana Del Rey's official YouTube channel, @lanadelrey, serves as a primary hub for her musical content. With 18.6 million subscribers and a cumulative 11.45 billion views across 48 published videos, the channel showcases her extensive catalog. While specific country and primary language data are not available, the channel's content is predominantly music-focused, aligning with her established career as a recording artist. The channel's description directs users to an external link for exclusive content, new music updates, live performance information, and merchandise. This digital presence is central to her engagement strategy, providing a direct conduit for fans to access her work and stay informed about her activities. The channel's substantial subscriber count positions it within the mega-tier of YouTube creators, reflecting a broad global audience for her unique musical style.

Lana Del Rey's estimated sponsorship rates

The estimated rate for an integrated video on the @lanadelrey YouTube channel ranges from $6,324 to $10,751, with a typical rate around $8,221. This pricing is influenced by several factors, including the channel's substantial audience size, which places it in the mega-tier of creators. The music niche generally commands a CPM band of $10-$17, with an anchor CPM of $13, contributing to the overall rate calculation. The estimate is based on a projected view count of 632,400, derived from a subscriber fallback model due to the absence of recent average view data. While the confidence in this specific view basis is low, the overall rate reflects the channel's significant reach and established presence within the music category on YouTube. Brands targeting large, engaged music audiences would find this channel a relevant consideration, with the final rate dependent on campaign specifics and integration complexity.

Who should partner with Lana Del Rey?

The audience for @lanadelrey primarily consists of individuals interested in music content, specifically within the artistic and alternative pop genres that characterize Lana Del Rey's work. With 18.6 million subscribers, the channel attracts a broad demographic, placing it in the mega-tier of YouTube creators. While specific geographic or demographic breakdowns are not available, the global reach suggested by such a large subscriber base indicates a diverse viewership. Brands in categories such as music streaming services, concert promotion, fashion, beauty, and lifestyle products that align with an artistic and introspective aesthetic could find this audience particularly receptive. For instance, brands similar to those that might partner with peer channels like @farruko (20.7 million subscribers) or @sonymusicsouthofficial (21.4 million subscribers), which also operate within the music category, could find a strong fit with @lanadelrey's viewership. The engagement with 48 videos and over 11 billion total views underscores a consistently active and dedicated fanbase.

Lana Del Rey's growth and performance

As of the latest available data, the @lanadelrey YouTube channel maintains a subscriber count of 18,600,000. Our tracking began on 2026-06-02, at which point the channel also registered 18,600,000 subscribers. Over the one-day span for which we have data, the subscriber delta is +0. This snapshot provides a single data point for subscriber history, and we do not yet have historical data to analyze long-term growth trends or fluctuations. Information regarding average views over the last 30 days is also not available at this time. Future tracking will provide a more comprehensive view of subscriber growth and content performance over extended periods.

How our pricing estimate works for Lana Del Rey

The estimated pricing for an integrated video on the @lanadelrey YouTube channel is generated through an algorithmic model developed by InfluencerUnion. This model calculates a rate based on several key factors: the creator's subscriber count, the prevailing CPM (cost per mille) for their specific niche (in this case, music), and platform/format-specific multipliers. For @lanadelrey, the estimate utilizes a projected view count of 632,400, derived from a subscriber fallback method due to the absence of recent average view data. The niche CPM band for music is identified as $10-$17, with an anchor CPM of $13. It is important to note that this estimate is a data-driven projection and not a fixed rate. For a detailed explanation of the variables, calculations, and assumptions underpinning our pricing estimates, please refer to our comprehensive methodology page at /methodology.