【中古車検索サイト】車選びドットコム

About 【中古車検索サイト】車選びドットコム

【中古車検索サイト】車選びドットコム is a Japanese automotive YouTube channel operated by Fabrica Communications, a media production company. The channel is anchored by Keichi Tsuchiya, a professional driver known as the "Drift King," alongside co-hosts Takahiro Kudo and a rotating female assistant. The channel publishes new content twice weekly on Tuesdays and Thursdays at 7 p.m. JST.

The channel serves as the official YouTube presence for Kuruma Erabi (車選びドットコム), a used-car search platform. Programming focuses on new vehicle launches, used-car purchasing guidance, and retrospectives on classic and vintage automobiles. The channel has published 558 videos and accumulated 181,665,550 total views across its lifetime. With 292,000 subscribers, it operates in the mid-tier of the automotive YouTube ecosystem in Japan.

Fabrica Communications also operates CARPRIME, a separate automotive media property. The channel offers a membership program for subscribers seeking exclusive content or direct support.

【中古車検索サイト】車選びドットコム's estimated sponsorship rates

Estimated sponsorship rates for an integrated YouTube video placement range from $631 (low) to $1,577 (high), with a typical rate of $1,051. This estimate is calibrated to the creator's 292,000-subscriber base and the automotive niche, which commands moderate cost-per-thousand-impressions (CPM) relative to higher-performing verticals like finance or technology.

The mid-tier audience classification reflects subscriber count parity with direct peers: ADAC operates at 295,000 subscribers, carwow.de at 288,000, and CarReviews EU at 288,000. Imotorium VLOG (313,000 subs) sits slightly above, while Chasing Cars (235,000 subs) operates below. Within this competitive band, rate variation depends on audience geography, engagement metrics, and content format. Japanese automotive audiences typically support CPM rates influenced by domestic advertiser demand and regional e-commerce activity in the used-car sector. The channel's consistent publication schedule and established host talent (Tsuchiya's professional credibility in motorsports) likely support rates at or above the typical estimate for similarly-sized automotive channels.

Who should partner with 【中古車検索サイト】車選びドットコム?

The channel reaches automotive enthusiasts in Japan with demonstrated interest in used-car purchasing, new-vehicle launches, and automotive history. Primary audience segments include prospective used-car buyers conducting pre-purchase research, automotive hobbyists interested in classic and vintage vehicles, and motorsports fans attracted by Keichi Tsuchiya's on-air presence.

Brand categories well-suited to this audience include used-car marketplaces and automotive e-commerce platforms, automotive financing and insurance providers, vehicle maintenance and parts retailers, automotive insurance brokers, and classic-car restoration services. The channel's positioning as an educational resource for purchase decisions—rather than entertainment-first automotive content—suggests receptivity to brands offering consumer guidance, financing solutions, and marketplace access.

The twice-weekly publication cadence and consistent host roster indicate a stable, loyal subscriber base rather than viral-driven growth. Audience retention likely correlates with Tsuchiya's motorsports reputation and the channel's focus on practical purchasing information. Comparative peers like ADAC and carwow.de similarly blend entertainment with transactional guidance, suggesting this audience segment values both credibility and entertainment value in automotive content.

【中古車検索サイト】車選びドットコム's growth and performance

Growth data is limited to a single snapshot. The channel was first tracked on May 12, 2026, at 292,000 subscribers, with no change recorded by the latest snapshot on the same date. Average view counts for the last 30 days are not yet available. Longer-term growth trends and seasonal patterns cannot be assessed from current data. Future tracking will establish whether subscriber growth is stable, accelerating, or declining relative to the channel's publication schedule and content performance.

How our pricing estimate works for 【中古車検索サイト】車選びドットコム

The rate estimate is algorithmic, derived from subscriber count, niche CPM benchmarks for automotive content, and platform/format multipliers specific to YouTube integrated sponsorships. The estimate does not incorporate direct advertiser quotes or historical campaign data from this creator. For a detailed explanation of the pricing model, including how niche CPM, audience tier, and format adjustments are applied, see the /methodology page. The estimate should be treated as a data-driven reference point rather than a guaranteed rate; actual pricing will depend on campaign scope, exclusivity terms, and direct negotiation.