Kuplinov ► Play

About Kuplinov ► Play

Kuplinov ► Play is a gaming and comedy creator on YouTube with 17.3 million subscribers and over 8.6 billion total views across 7,611 published videos. The channel's stated focus—indicated by its Russian-language bio—centers on entertainment, stress relief, and humor within gaming content. The creator operates at the scale of major gaming channels, positioning alongside peers like Компот and Trippie SB, both at 17.4 million subscribers, and within a competitive tier that includes PlayStation (17 million) and Desi Gamers (17.6 million). With a cumulative view count exceeding 8.6 billion, the channel demonstrates sustained audience engagement over an extended publishing history. The combination of gaming mechanics and comedic framing suggests content designed for broad appeal within the gaming category, though specific video themes, upload frequency, and audience demographics remain to be documented in greater detail.

Kuplinov ► Play's estimated sponsorship rates

Kuplinov ► Play's estimated sponsorship rate for an integrated YouTube video ranges from $12,456 (low) to $31,140 (high), with a typical rate of $20,760. This pricing reflects the creator's high audience tier classification and 17.3 million subscriber base. The rate estimate is algorithmic, derived from subscriber count, niche CPM benchmarks for gaming content, and YouTube platform multipliers; it has not yet been calibrated against direct brand deal data from this creator. Gaming content typically commands moderate CPM rates relative to finance or tech verticals, but the scale of this channel—comparable to peers Компот, Trippie SB, and EdisonPts—positions it in the premium segment of the gaming category. Actual rates may vary based on audience geography, engagement metrics, content format, and brand alignment. For detailed methodology, see the /methodology page.

Who should partner with Kuplinov ► Play?

Kuplinov ► Play reaches 17.3 million subscribers, placing it in the high-tier audience segment alongside major gaming creators. The channel's peer set includes Компот (17.4 million), Trippie SB (17.4 million), EdisonPts (17.2 million), Desi Gamers (17.6 million), and PlayStation (17 million), indicating consistent positioning within a globally significant creator tier. The Russian-language bio and branding suggest a primary audience base in Russian-speaking regions, though the exact geographic and demographic breakdown is not yet available. Gaming and comedy are the stated content categories, indicating potential appeal to brands in gaming hardware, software, esports platforms, streaming services, and consumer entertainment. The 8.6 billion cumulative view count suggests sustained reach across a large, repeat-viewing audience. Detailed audience composition data—including age, gender, geography, and engagement patterns—would further clarify brand-fit opportunities within gaming, tech, and lifestyle verticals.

Kuplinov ► Play's growth and performance

Kuplinov ► Play was first tracked on 2026-05-11 at 17.3 million subscribers. The latest snapshot, also dated 2026-05-11, shows 17.3 million subscribers, representing no change over a 1-day observation window. This single-day span is insufficient to assess meaningful growth trends. Average view counts for the last 30 days are not yet available. Longer-term growth history and recent upload velocity would be necessary to evaluate subscriber acquisition momentum, audience retention, and content performance trajectory.

How our pricing estimate works for Kuplinov ► Play

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (17.3 million), niche CPM benchmarks for gaming content, and platform/format multipliers specific to YouTube integrated video placements. The estimate has not yet been calibrated against community-reported brand deal data from this creator (0 data points available). This approach provides a data-driven baseline for sponsorship pricing but should be treated as an estimate rather than a confirmed rate. Actual rates depend on audience geography, engagement metrics, content performance, and brand-specific factors. For a full explanation of the pricing model, visit the /methodology page.