KULINER icip Rasa

About KULINER icip Rasa

KULINER icip Rasa is a YouTube food channel based in Indonesia with 543,000 subscribers and 43.7 million total views across 698 published videos. The channel focuses on cooking tutorials and culinary exploration, with recipes positioned for both commercial food business applications and everyday home cooking. The creator publishes content in Indonesian and maintains an active presence across multiple platforms, including Facebook and WhatsApp contact channels for brand partnership inquiries.

The channel's content strategy centers on practical, replicable recipes that appeal to both aspiring food entrepreneurs and home cooks. The breadth of the video library—nearly 700 uploads—indicates consistent publishing cadence and sustained audience engagement over an extended period. The channel's positioning bridges instructional cooking content with lifestyle and food-culture documentation, a format that has proven durable in the Southeast Asian creator ecosystem.

KULINER icip Rasa's estimated sponsorship rates

KULINER icip Rasa commands an estimated integrated video sponsorship rate between $1,043 and $2,606, with a typical rate of $1,738 for a single YouTube video placement. This mid-tier pricing reflects the channel's subscriber base of 543,000 and the niche CPM dynamics of food-and-drink content in the Indonesian market.

The rate estimate is calibrated to the creator's audience size and category-specific advertiser demand. Food content typically attracts brands in kitchen equipment, food products, meal-kit services, and culinary education platforms, which influences the effective CPM relative to higher-performing niches. The Indonesian geographic market and primary-language audience also factor into the pricing model; regional CPM rates vary significantly from English-language Western markets.

Peers in the same subscriber range—such as kakaeina vlog (555,000 subs) and 먹방 Paig ASMR (529,000 subs)—operate in comparable pricing bands. Rates can shift based on video format, audience demographics, and brand category fit; refer to the /methodology page for the full pricing formula.

Who should partner with KULINER icip Rasa?

KULINER icip Rasa reaches approximately 543,000 subscribers, positioning it in the mid-tier of the food-and-drink creator category. The audience is primarily Indonesian-speaking and concentrated in Southeast Asia, with demonstrated interest in cooking instruction, recipe development, and food-business applications.

Brand categories well-suited to this audience include kitchen appliances and cookware, food ingredient suppliers, meal-delivery and meal-kit services, culinary education platforms, restaurant-supply vendors, and food-related e-commerce. The dual positioning of content—serving both home cooks and small food-business operators—creates appeal for brands targeting entrepreneurial audiences and lifestyle-focused consumers.

The channel's 43.7 million total views indicate sustained viewership depth; however, we do not yet have granular audience demographic data (age, gender, income distribution) or recent average view-per-video metrics. Peer creators in the same niche, including Kuliner Koko (433,000 subs) and Ngọc Mai Vlog (470,000 subs), serve overlapping geographic and interest-based audiences, suggesting a competitive but established market segment for food content in Southeast Asia.

KULINER icip Rasa's growth and performance

KULINER icip Rasa was first tracked on 2026-05-11 at 543,000 subscribers. As of the latest snapshot on the same date, the channel remained at 543,000 subscribers, reflecting a delta of zero growth over the 1-day observation window. This single-point snapshot does not provide sufficient historical data to characterize longer-term growth trends, subscriber velocity, or seasonal patterns. Extended tracking history would be required to establish meaningful growth analysis.

How our pricing estimate works for KULINER icip Rasa

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (543,000), niche-specific CPM benchmarks for food-and-drink content, and platform and format multipliers for YouTube integrated video placements. The estimate reflects market data from comparable creators and does not incorporate direct rate quotes from the creator. The basis is metric-based estimation with zero community data points (direct rate submissions from brands or the creator); calibration may improve as additional market data is collected. For the full pricing formula, weighting methodology, and CPM assumptions by region and category, see the /methodology page.