KOMPASTV

About KOMPASTV

KompasTV is a prominent Indonesian digital media entity operating under the Kompas Gramedia group. Established to address the evolving media consumption habits of the Indonesian population, the channel serves as a primary digital outpost for high-definition news, educational content, and informational programming. With a total subscriber base of 20,100,000, the channel maintains a significant footprint in the Indonesian digital ecosystem, leveraging its legacy media infrastructure to deliver consistent, high-volume content across multiple platforms.

The channel’s editorial mission focuses on providing accessible, high-quality information to a broad national audience. By integrating traditional broadcasting standards with digital-first distribution strategies, KompasTV has successfully transitioned from a conventional television broadcaster to a multi-platform digital publisher. Its content library, which currently spans 415,430 published videos, covers a wide range of topics that fall under the education and information umbrella. This extensive archive reflects a commitment to long-term content availability and user experience, ensuring that the channel remains a central hub for viewers seeking reliable information in the Indonesian language. As the media landscape continues to shift toward on-demand digital consumption, KompasTV utilizes its expansive reach to maintain relevance, positioning itself as a foundational element of the Indonesian digital media space. The channel’s operational model emphasizes accessibility, allowing viewers to engage with its programming through both paid high-definition television services and free-to-access streaming platforms, thereby maximizing its total view count of 16,662,984,747.

KOMPASTV's estimated sponsorship rates

The estimated market rate for a video integration on the KompasTV YouTube channel ranges from $22 to $34 per unit, with a typical valuation of $27. These figures are derived from an algorithmic assessment of the channel's reach, the specific niche CPM band for educational content, and the current performance metrics of the account. The pricing structure is heavily influenced by the channel's 'mega' audience tier status, which reflects its massive subscriber base of 20,100,000. While the volume of subscribers is a primary driver, the valuation also accounts for the specific engagement patterns associated with educational and informational content within the Indonesian market.

Several factors contribute to the variance in these rates. The niche CPM band for this category is currently set between $18 and $28, with an anchor point of $22. Because KompasTV operates within the education sector, its advertising inventory is subject to the specific economic conditions of the Indonesian media landscape. Furthermore, the high volume of content—415,430 videos—suggests a high-frequency publishing schedule, which can influence the perceived value of individual integrations compared to creators with lower output. The estimate utilizes an average view count basis of 1,223 per video, providing a high-confidence baseline for the calculation. Advertisers evaluating these rates should note that the pricing reflects the channel's ability to deliver consistent, large-scale exposure within a specific geographic and linguistic demographic. For a detailed breakdown of the variables used to determine these figures, please refer to our /methodology page.

Who should partner with KOMPASTV?

The audience for KompasTV is primarily concentrated in Indonesia, reflecting the channel's focus on national news, current affairs, and educational programming in the Indonesian language. As a mega-tier creator with 20,100,000 subscribers, the channel attracts a diverse demographic interested in information-heavy content. This audience is particularly valuable for brands operating in sectors such as digital services, telecommunications, government-related initiatives, and educational technology platforms that require broad national reach. The channel’s content strategy, which emphasizes high-frequency updates, fosters a loyal viewership that relies on the platform for daily information cycles.

When comparing KompasTV to other creators within the education niche, such as Veritasium (21,300,000 subscribers) and Professor Of How (15,800,000 subscribers), it becomes clear that KompasTV occupies a distinct position as a news-oriented educational entity rather than a specialized science or hobbyist channel. While peers like Diana and Roma VNM (19,400,000 subscribers) or José Totoy en Español (18,100,000 subscribers) may cater to different age groups or entertainment-focused educational formats, KompasTV maintains a more formal, journalistic tone. This distinction is critical for brand alignment; advertisers looking for a serious, information-centric environment will find the channel’s audience profile aligns closely with mainstream news and civic education. The channel’s ability to maintain such a large subscriber base while focusing on informational content highlights the strong demand for localized, reliable media in the Indonesian market, distinguishing it from international educational creators who may lack the same regional specificity.

KOMPASTV's growth and performance

The growth trajectory of KompasTV is characterized by steady, incremental gains within a mature, high-volume subscriber environment. Based on the available snapshot history, the channel was tracked at 20,000,000 subscribers on August 10, 2026. By the latest snapshot on October 3, 2026, the subscriber count reached 20,100,000. This represents a total growth of 100,000 subscribers over a period of 54 days.

This data indicates a consistent acquisition rate, which is typical for established media entities that rely on a massive, pre-existing content library to drive ongoing discovery. While we do not yet have historical view-count data to correlate with this subscriber growth, the delta of 100,000 subscribers in less than two months demonstrates that the channel continues to attract new viewers despite its already significant size. This growth pattern suggests that the channel’s content remains relevant to the Indonesian audience, maintaining a stable trajectory that aligns with its status as a leading digital media publisher in the region.

How our pricing estimate works for KOMPASTV

The estimated rates and audience tiers presented for KompasTV are generated using a proprietary algorithmic model designed to standardize creator valuation across the InfluencerUnion database. This model calculates the potential value of a video integration by multiplying the channel’s subscriber count by the specific niche CPM band—in this case, the education category—and applying platform-specific and format-specific multipliers. The calculation also incorporates the channel’s recent performance data, including the average view count basis of 1,223, to ensure the estimate remains grounded in current engagement metrics rather than static subscriber numbers alone.

Our methodology aims to provide an objective, data-driven assessment that removes the subjectivity often found in influencer pricing. By utilizing a consistent formula for all creators, we allow for comparative analysis between different channels and niches. For a comprehensive explanation of the variables, including how we determine niche CPM bands and audience tier classifications, please visit our /methodology page. Please note that these figures are estimates intended for research and planning purposes and do not represent guaranteed market rates for specific brand partnerships.