채널K by 키움증권

About 채널K by 키움증권

채널K by 키움증권 (handle: @kiwoomchk) is a prominent South Korean digital media entity operating within the finance sector on YouTube. Positioned as an investment information platform, the channel serves a broad demographic of individual investors, specifically targeting the 14 million retail investors in the South Korean market. The channel maintains a high-frequency production schedule, having published 4,449 videos to date. With a total lifetime view count of 292,343,289, the channel serves as a centralized hub for market analysis, financial news, and investment education. By leveraging the institutional backing of Kiwoom Securities, the channel provides professional-grade financial commentary that distinguishes it from independent creator-led channels. The content strategy focuses on delivering real-time updates and educational resources designed to assist retail market participants in navigating complex financial environments. As a mega-tier creator, the channel occupies a significant share of the domestic financial media landscape, maintaining a consistent presence through daily updates and long-form analytical segments. The channel’s operations are strictly focused on the finance category, with no secondary content verticals, ensuring a highly concentrated audience profile interested in market trends and asset management.

채널K by 키움증권's estimated sponsorship rates

The estimated market rate for a video integration on 채널K by 키움증권 ranges from $249 to $415, with a typical valuation of $305. These figures are determined based on an algorithmic assessment of the channel’s current audience reach and the specific performance metrics associated with the finance niche. The primary factors influencing this valuation include the channel's mega-tier subscriber count of 1,600,000 and the high-intent nature of its viewership. Within the financial services sector, CPM rates are historically elevated due to the high lifetime value of the audience, with our data indicating a niche CPM band between $45 and $75, anchored at $55. The valuation model utilizes an average view count of 5,539 per video to calculate the potential return on investment for brand partners. While the channel maintains a massive subscriber base, the integration rate is calibrated to reflect the actual engagement metrics of recent content. Factors pushing the rate toward the higher end of the spectrum include the channel’s institutional authority and the specific demographic profile of South Korean retail investors, who are highly sought after by fintech apps, online brokerages, and personal-finance education platforms. For a detailed breakdown of how these specific variables interact to produce these figures, please refer to our methodology page.

Who should partner with 채널K by 키움증권?

The audience for 채널K by 키움증권 is characterized by a high degree of financial literacy and a specific interest in market-based investment strategies. Given the channel's focus on the South Korean retail investor segment, the audience is primarily composed of individuals actively managing personal portfolios, ranging from novice traders to experienced market participants. This demographic is highly valuable for brand categories including fintech applications, online brokerage services, and institutional financial planning platforms. The audience profile is comparable to that of international peers in the finance category, such as Finanzfluss, which maintains a similar subscriber base of 1,650,000, and Professor Vicente Guimaraes, who commands 1,610,000 subscribers. Like these creators, 채널K by 키움증권 attracts viewers who prioritize data-driven market analysis over speculative content. The channel also shares a similar audience scale with THE MONEY GAME by Tanin Kunkamedee (1,560,000 subscribers) and Felicia Putri Tjiasaka (1,550,000 subscribers). The concentration of the audience within the South Korean market provides a unique advantage for brands seeking to penetrate the local financial sector. Because the channel does not diversify into secondary categories, the audience remains highly segmented, ensuring that sponsored content is delivered to a viewer base with a demonstrated interest in financial instruments and economic indicators.

채널K by 키움증권's growth and performance

The growth trajectory for 채널K by 키움증권 has shown a slight contraction over the most recent 91-day observation period. Our tracking data indicates that on July 4, 2026, the channel reached a subscriber count of 1,620,000. As of the latest snapshot on October 3, 2026, the subscriber count is recorded at 1,600,000, representing a net delta of -20,000 subscribers over the three-month span. This decline suggests a period of audience stabilization or a shift in viewer retention following a period of higher growth. At present, we do not have granular view-count history available to correlate this subscriber fluctuation with specific content releases or seasonal market trends. Given the channel’s high volume of 4,449 published videos, this subscriber variance is relatively minor in the context of its total reach. Future snapshots will be required to determine if this represents a long-term trend or a temporary fluctuation within the channel’s established mega-tier status.

How our pricing estimate works for 채널K by 키움증권

The valuation and performance metrics provided for 채널K by 키움증권 are derived from a proprietary algorithmic model designed to standardize influencer data across diverse global markets. This model calculates the typical integration rate by synthesizing the creator's subscriber count, the specific niche CPM band, and platform-specific performance multipliers. For this channel, we have applied a niche CPM band of $45–$75, which is reflective of the high-value financial services category. The calculation incorporates an average view count of 5,539 to ensure that the estimate remains grounded in actual content performance rather than static subscriber numbers alone. Our data collection process involves periodic snapshots to track growth trends and audience engagement levels. For a comprehensive explanation of the variables, weighting, and the mathematical formula used to arrive at these estimates, please visit our methodology page. This approach ensures that all creator profiles in the InfluencerUnion database are evaluated using a consistent, data-driven framework that minimizes subjective bias.