Khoai Lang Thang

About Khoai Lang Thang

Khoai Lang Thang, the digital persona of Đinh Võ Hoài Phương, is a prominent Vietnamese content creator focused on travel and culinary exploration. With a subscriber base of 3,550,000 on YouTube, the channel serves as a repository for cultural documentation and regional gastronomy. The creator’s content strategy centers on immersive storytelling, documenting experiences across various locales with an emphasis on local traditions and food culture. Since the inception of the channel, Khoai Lang Thang has published 286 videos, accumulating a total of 916,276,534 views. This high volume of lifetime views relative to the number of uploads indicates a sustained engagement model that prioritizes evergreen travel content over short-term trends. The creator maintains a consistent presence across multiple social media platforms, including Facebook and Instagram, to supplement the long-form video content hosted on YouTube. By positioning himself as a relatable narrator, Hoài Phương has built a brand that bridges the gap between professional travel journalism and personal vlogging. The channel's primary language is Vietnamese, which allows for deep penetration into the domestic travel market while maintaining a distinct cultural identity. As an established figure in the Vietnamese creator economy, Khoai Lang Thang represents a significant node in the travel-vlogging sector, characterized by a narrative-driven approach to exploring both domestic and international destinations.

Khoai Lang Thang's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the Khoai Lang Thang YouTube channel ranges from $1,448 to $2,414, with a typical valuation of $1,811. These figures are derived from a niche CPM band of $12 to $20, anchored at $15, which reflects the premium nature of travel and lifestyle content. Several factors influence these pricing tiers, most notably the creator's 'mega' audience tier status and the high production value associated with his long-form travelogues. Because the channel operates within the travel and food/drink categories, the audience is often perceived as high-intent, which commands a higher CPM compared to general entertainment channels. The pricing model accounts for the creator’s ability to integrate brand messaging into narrative-heavy content, which typically yields higher viewer retention rates. While the current estimate is based on a baseline view count of 120,700—a figure used as a fallback due to the lack of specific 30-day average view data—the actual market value may fluctuate based on the specific campaign requirements, such as the duration of the integration and the exclusivity of the partnership. Advertisers should note that the high lifetime view count of over 916 million suggests a long-tail benefit for sponsored content, as older videos continue to generate traffic. For a detailed breakdown of the variables used to calculate these figures, please refer to our methodology page.

Who should partner with Khoai Lang Thang?

The audience for Khoai Lang Thang is primarily composed of Vietnamese-speaking viewers with a strong interest in travel, regional culture, and culinary arts. Given the channel's focus on domestic and international exploration, the demographic is likely to include individuals seeking travel inspiration, cultural education, and lifestyle recommendations. The channel's content aligns well with brand categories such as travel agencies, hospitality groups, tourism boards, and food and beverage manufacturers. Because the creator frequently highlights local customs and authentic dining experiences, the audience is highly receptive to brands that emphasize authenticity and cultural preservation. When compared to peer creators in the travel niche—such as Indian Backpacker (3,620,000 subscribers) and I Roam Alone (3,700,000 subscribers)—Khoai Lang Thang occupies a similar 'mega' tier, suggesting a comparable level of influence within his specific geographic and linguistic market. The channel's ability to maintain a subscriber base of 3,550,000 indicates a loyal following that values consistent, high-quality narrative output. Advertisers targeting this demographic can expect an audience that is engaged with long-form content, making the channel suitable for brand-awareness campaigns that require more than a brief mention. The audience's engagement with food-related content also provides opportunities for kitchenware brands, grocery retailers, and culinary tourism initiatives to reach a captive and interested viewership.

Khoai Lang Thang's growth and performance

As of the latest snapshot on October 4, 2026, the Khoai Lang Thang YouTube channel maintains a total of 3,550,000 subscribers. Our tracking data, which began on October 4, 2026, shows a stable subscriber count over the monitored period. With a delta of zero subscribers recorded during this initial 24-hour window, the channel demonstrates a mature growth phase typical of established creators in the travel niche. While current data provides a snapshot of the channel's standing, it does not yet have a comprehensive view-count history or long-term growth velocity metrics available for analysis. The channel's total lifetime view count of 916,276,534 across 286 videos indicates that the creator has successfully scaled his audience over a multi-year period. Future updates will provide a more granular view of subscriber acquisition trends and monthly growth rates as more data points are collected and processed by our monitoring systems.

How our pricing estimate works for Khoai Lang Thang

The valuation and audience metrics presented for Khoai Lang Thang are generated using a proprietary algorithmic model designed for the creator economy. This model calculates the estimated cost per video integration by multiplying the creator's subscriber count by a niche-specific CPM (Cost Per Mille) band, further adjusted by platform-specific and format-based multipliers. The niche CPM band of $12–$20 is determined by analyzing historical advertising performance data within the travel and food/drink sectors. For this profile, we utilized a view-count fallback metric of 120,700 to ensure a conservative and data-backed estimate in the absence of recent 30-day average view data. Our 'mega' audience tier classification is based on the channel's total subscriber volume relative to industry benchmarks. For a comprehensive explanation of the variables, data sources, and mathematical formulas used to arrive at these figures, please refer to our methodology page.