Kendal

About Kendal

Kendal (@kendalyt) is a 28-year-old gaming content creator based in Bologna, Italy, with roots in Sicily. He operates one of the largest gaming channels on YouTube, with 2.14 million subscribers and over 2.15 billion total views accumulated across 4,312 published videos. His content focuses primarily on Minecraft, delivered in a family-friendly format. According to his channel description, Kendal publishes new videos daily throughout the year, including holiday releases, with an explicit commitment to consistent audience engagement. He maintains a secondary presence on Instagram (@ale_kendal) for direct fan interaction. The channel is registered with AGCOM, Italy's communications authority, indicating compliance with local broadcasting standards. Kendal's output volume and subscriber base position him within the upper tier of gaming creators globally, competing directly with channels of comparable scale in the same category.

Kendal's estimated sponsorship rates

Kendal's estimated sponsorship rate for an integrated YouTube video ranges from $1,541 (low) to $3,852 (high), with a typical rate of $2,568. This pricing reflects his high audience tier classification and the scale of his subscriber base relative to peers in the gaming niche. The estimate is algorithmic, derived from subscriber count, niche-specific CPM benchmarks, and platform-format multipliers; see the /methodology page for the full calculation framework. Gaming content typically commands moderate CPM rates compared to finance or technology verticals, but Kendal's 2.14 million subscribers and sustained view volume (2.15 billion cumulative) place him in a competitive position within the category. Peer creators at similar subscriber counts—including 赤髪のとものゲーム実況チャンネル!!, Dunia Budi, and AwitaDos—operate in the same pricing band. Geographic location (Italy) and language reach may influence actual rates negotiated with brands, particularly those targeting European or Italian-speaking audiences. The estimate is calibrated against algorithmic modeling rather than confirmed community data points, so actual rates may vary based on audience demographics, engagement metrics, and specific brand requirements.

Who should partner with Kendal?

Kendal's audience of 2.14 million subscribers is concentrated in the gaming category, with Minecraft as the primary content focus. The family-friendly positioning suggests a broad demographic appeal spanning younger viewers and parents, typical of Minecraft-focused channels. His Italian origin and Bologna-based residence indicate a significant European, particularly Italian-speaking, audience segment, though the scale of his subscriber base and cumulative 2.15 billion views suggest international reach beyond Italy. Brands targeting gaming audiences—including game publishers, gaming hardware manufacturers, esports platforms, and lifestyle brands with gaming crossover—represent primary partnership opportunities. Secondary audiences may include educational content platforms leveraging Minecraft's creative and learning applications. Peer channels at similar scale, such as Dunia Budi and AwitaDos, demonstrate that gaming creators in this subscriber range attract sponsors across gaming peripherals, streaming software, and entertainment services. The daily publication cadence and year-round content commitment indicate an audience accustomed to consistent engagement, which typically correlates with higher retention and brand recall in sponsorship contexts.

Kendal's growth and performance

Kendal's subscriber count was recorded at 2.14 million on May 11, 2026, with no measurable change over the one-day tracking window available. This single snapshot provides insufficient data to assess growth trajectory, acceleration, or seasonal patterns. Historical view-count data and multi-month subscriber trends are not yet available in our records. To establish reliable growth analysis, longer-term tracking data spanning weeks or months would be required. Interested parties should monitor future updates to this profile for growth velocity and audience expansion patterns.

How our pricing estimate works for Kendal

Kendal's estimated sponsorship rate is calculated algorithmically using subscriber count (2.14 million), niche-specific CPM benchmarks for gaming content, and platform-format multipliers specific to YouTube integrated sponsorships. The formula does not rely on direct community-reported rates; instead, it applies calibrated multipliers to publicly available channel metrics. For full details on the CPM assumptions, platform adjustments, and calculation steps, see the /methodology page. This estimate represents a typical mid-market rate and should be treated as a reference point rather than a guaranteed quote. Actual rates depend on audience demographics, engagement metrics, brand fit, and negotiated terms.