KEIちゃんねる / 犬飼京

About KEIちゃんねる / 犬飼京

KEIちゃんねる, operated by 犬飼京, is a Japanese fashion and lifestyle creator with 650,000 YouTube subscribers and a cumulative 248.8 million total views across 924 published videos. The channel centers on fashion, beauty, and daily vlogging content, with an explicit mission stated in the creator's bio: helping viewers develop self-appreciation through style and personal presentation.

Beyond YouTube, KEI maintains a substantial cross-platform presence: 344,000 Instagram followers, 566,000 TikTok followers, and 288,000 followers on WEAR, a Japanese fashion discovery platform. This multi-channel footprint reflects an integrated approach to fashion content distribution across formats and audience behaviors.

KEI also operates ADRER, a fashion brand where they serve as designer and creative director. The brand emphasizes what the creator describes as "sincere high quality" and "one-of-a-kind design," with distribution through ZOZOTOWN, Japan's largest online fashion marketplace. This dual role—content creator and fashion brand operator—positions KEI within a segment of creators who leverage audience trust to drive direct product sales, blending editorial influence with commercial ownership.

KEIちゃんねる / 犬飼京's estimated sponsorship rates

Estimated sponsorship rates for an integrated YouTube video range from $1,404 to $3,510, with a typical rate of $2,340. This mid-tier pricing reflects KEI's 650,000-subscriber base within the fashion niche, where audience composition, geographic concentration, and engagement patterns influence CPM (cost per thousand impressions) relative to peers.

Fashion content on YouTube typically commands moderate CPM rates compared to finance or tech verticals, though brand-safe, aesthetically-driven channels often attract premium advertiser interest. KEI's positioning as both a content creator and fashion brand operator may affect sponsorship strategy; brands may view direct product collaboration or affiliate arrangements as more valuable than traditional pre-roll advertising.

Peer creators in the same niche—including 스타일가이드 최겨울 (648,000 subs) and Bora Claire (763,000 subs)—operate at comparable scale, suggesting rates in a similar band. Actual rates depend on campaign specifics, deliverables, exclusivity terms, and the advertiser's geographic focus. For detailed methodology on how these estimates are calculated, see the methodology section below.

Who should partner with KEIちゃんねる / 犬飼京?

KEI's audience is concentrated in Japan and East Asia, with secondary reach across Korean and Chinese-language fashion communities, based on peer creator distribution and platform footprint. The primary demographic aligns with fashion-conscious individuals aged 15–35 seeking styling guidance, beauty tutorials, and aspirational lifestyle content.

Brand affinity categories include: Japanese and Korean fashion retailers, beauty and cosmetics brands, skincare and wellness products, luxury and mid-market apparel, fashion accessories, and lifestyle services (e.g., personal styling, subscription boxes). The presence of 288,000 followers on WEAR—a platform dedicated to outfit sharing and fashion discovery—indicates strong engagement with fashion-forward, trend-aware audiences who actively curate and share their wardrobes.

The creator's ownership of ADRER positions them as both influencer and competitor to fashion brands; this dual role suggests that sponsorship opportunities may skew toward non-apparel categories (beauty, wellness, lifestyle tech) or collaborative product launches rather than direct competitor brand partnerships. Peer creators like こすぱっしょんゆりえ (552,000 subs) operate in overlapping fashion-beauty space, indicating a well-established audience segment receptive to integrated fashion and beauty messaging.

KEIちゃんねる / 犬飼京's growth and performance

We have only one data point in our tracking history: 650,000 subscribers as of May 12, 2026. The span between first and latest snapshot is 1 day with zero net change, so we cannot yet assess growth trajectory, seasonal patterns, or velocity. Average view counts for the last 30 days are also not yet available. To establish meaningful growth analysis, we would need historical snapshots spanning weeks or months. Readers interested in tracking KEI's subscriber and engagement trends over time should check back for updated snapshots.

How our pricing estimate works for KEIちゃんねる / 犬飼京

The estimated sponsorship rate is calculated algorithmically based on subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The formula accounts for YouTube's typical advertiser rates in the fashion category, adjusted for audience geography and creator tier. This estimate represents a video integration (e.g., mid-roll or sponsor-read placement) and does not account for usage rights, exclusivity, or performance bonuses.

The estimate is calibrated against zero community data points—meaning we have no confirmed historical rates from KEI or similar creators in our database—so it should be treated as a directional model rather than a guaranteed quote. Actual rates vary based on campaign scope, brand budget, and negotiation. For a detailed explanation of the CPM model, tier definitions, and adjustment factors, visit the /methodology page.